mobile marketing lecture @ uw

Mobile Marketing / April 2010

by Ryan Peterson

About Me

Seattle + Bellevue

Biz Dev / Marketing / Mobile Strategy @ Übermind

Gadget-obsessed

Apple Fanboy, Does Not Hate Microsoft

Celebrates Simple HTML Edits = Techie, Not Technical

Who Are You?

Company?

Projects?

Mobile?

U.S. Mobile Overview

234M age +13 are mobile subscribers

45.4M own smartphones (21% increase from Nov. 09)

RIM: 42.1% (1.3)

Apple: 25.4% (-.01)

MSFT: 15.1% (-4.0)

Google: 9.0% (5.2)

Palm: 5.4% (-1.8)

Courtesy of ComScore

What Are We Doing?

Sent Text Message: 64.0% (1.9)

Used Browser: 29.4% (2.4)

Used Downloaded Apps: 27.5% (1.8)

Played Games: 21.9% (0.5)

Accessed Social Networking Site / Blog: 18.0% (2.9)

Listened to Music: 13.1% (1.3)

Courtesy of ComScore

< 1.0%

Web traffic from mobile devices accounts for...

Courtesy of Quantcast

...of total global web traffic.

So, why all the fuss?

The best...(camera, book, bank, news, etc.)

...is the one that’s with you.

The “with you” factor of our smartphones makes sacrificing screen size, speed, etc....

Well, less of a sacrifice.

Mobile Is...

Always With You

Always Mostly Connected

All About Powerful “User Experience”

Desktop – all about powerful “search”

Engaging (Location-based, Accelerometer, etc.)

New Ad Opportunities & Interaction Models

Desktop – we’re proficient at filtering web ads

Which Platforms Matter?

Courtesy of Appcelerator

Over 85M Units Sold (iPhone & iPod touch)

iPhone: 50M Units

iPhone

Courtesy of Inkscape

Android

Shipping 60,000 Units / Day

Droid Sales @ 74 Days: 1.05M

First Generation iPhone @74 Days: 1M

Multiple Carriers

Open Platform

Unique Multitasking Capabilities

iPad

First 24 Hours: 1M Apps Downloaded

Today: Over 3.5M Apps Downloaded

450,000 iPads Sold

600,000 iBooks Sold

Sticky Apps Are...

1. Delightful

2. Innovative

3. Designed

4. Integrated

5. Optimized

6. Connected

7. Localized

Demo( apologies if you’re viewing this deck online )

Questions?( you can email me – really )

Thanks!

Twitter: @ryanapeterson

LinkedIn: linkedin.com/in/ryanapeterson

Email: rpeterson@ubermind.com