mobile & social media futures: presentation at medienforum nrw june 2010 (english)

Gerd LeonhardMedia Futurist

The Futures Agency

Mobile & Social Media Futures

www.mediafuturist.comwww.twitter.com/gleonhard

June 30, 2010Medienforum.NRW Cologne

Think ‘cars’ not faster horses...

Social Media

Source: Photobucket iPad App

Social Media

Networked Media

The new ‘Normal’

Mobile Devices

Computer

Not SocialBusiness Marketing

AdvertisingContent & MediaCommunication

EducationPolitics

Social

Social Media

A ‘Social’ Operating System

When people’s behaviors change...!

Today

Tomorrow

Social Media: B2B exploding in 2010

Brand-Fans = $$$$

Twitter: a Broadcaster

*Brian Solis

*Brian Solis

Twitter: a shopping window...

Twitter: a feedback loop

Twitter: one huge experiment

Social Media ••• Social Search

Social Commerce.

The conversations are the $$$!

The new Marketing Mantra: Following

Marshall McLuhan 14.11. 1971

ROI 2.0: Return on Involvement

But if you don’t give you don’t receive, either!

IFPI.org

Your Online Presence

Your Advertising

Your Social Media

Owned, Bought & Earned Media

Social media: magnets not locks.

Being Social means being

Open by definition

Reduce Control and gain Trust

But you have to get wet if you want to swim

“Social Oxygen”

We are the Content

Data is the new Oil

Image by sevensheaven.nl

Data Oils...

Paywithatweet.com

Privacy: the default is no longer ‘Private’ - it’s Public

Now...««Once upon a time ««

Gerd LeonhardMedia Futurist

CEO, The Futures Agency

www.mediafuturist.com www.twitter.com/gleonhard

Part 2: Mobile Media Futures

This is my job

The mobile Internet revolution - as crucial as the printing press

Total Convergence towards Mobile

Broadcast Culture

Broadband Culture

“Large streams are all that matter”

Flattr & Kachingle

Mobile habit changes

But: we are still just tuning the instruments of this new digital economy!

Mobile Disruptions...

Natural User Interface *NUI

Wired.com iPad app

New roles - or irrelevance

Content becomes increasingly disembodied

Content is now... just a click!

Mobile flat-rates and bundles are the Future of Content

Connect the Crowd to the Cloud!

~30% of most advertising budgets will go towards mobile / social /

interactive during the next 3 years.

Transactions follow Connections

Connection «« Transaction

Source: Infinita.co.jp

Like Farmville... connect, then transact

Mobile / Social Media & UGC

Your Opportunity

is here

Hier ist das groesste Potential

This is where the potential is

The CloudSocial

Location

Open Platforms

API Culture

Mobile

gerd@mediafuturist.com

twitter.com/gleonhardFacebook: gleonhardmore presentations at

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Thanks for your time