mobile takeover
Post on 16-May-2015
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MOBILE TAKEOVER They’re not just for making calls anymore.
Location-based Apps • M-Commerce • Mobile Advertising
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To give you an idea of just how HUGE the mobile landscape is...
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Over 70% of the world’s population now have a mobile phone.
That’s over 5 billion mobile subscribers.
Source: http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/, and Sybase, a SAP mobile intelligence company
70% 30%
5,000,000,000mobile subscribers
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Source: http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/, and Sybase, a SAP mobile intelligence company
In the United States, 9 in 10 people have a mobile phone.
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Source: Nielsen
At the end of 2010, nearly 1 in 3 mobile users in the U.S. owned a smartphone.
2010
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And it’s still growing...
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2013
2012
2011
5.9 billion
5.25 billion
4.6 billion
The number of mobile users is expected to grow to
Source: IDC & Infonetics Research
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Mobile will soon be the dominant source for the Internet, surpassing desktop and laptop computers.
Mobile Internet Users
DesktopInternet Users
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Source:: Microsoft Tag, 2011
By 2014mobile internet is projected to take over desktop internet usage.
Global Mobile vs. Desktop Internet User Projection, 2007 - 2015
400
800
1200
1600
2000
2007 2009 2011 2013 2015
Inte
rnet
Use
rs (
MM
)
MOBILE & SOCIAL
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of mobile users access the internet to socialize.91%
Source: Microsoft Tag, 2011
AT &T
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20% is to view a video.
11% is to contribute to charity.
29%of mobile users will scan a mobile tag to get coupons.
MOBILE + LOCATION
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42% rely on location-based services to find store locations
Source: eMarketer.com, SNL Kagan, “Economics of Location-Based Services” as cited in press release, Oct 21, 2010
78% of mobile consumers use location-based apps
29%of them use them multiple times a day
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Overview of Location-Based Apps
Recommendation-based
Game-based
Other
Deal-based
WHY DO PEOPLE USE LOCATION-BASED APPS?
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Source: eMarkter.com, Webroot survey by e-Rewards, July 13, 2010
% of UK & US mobile wi-fi users
Reasons for Using Geolocation Apps
43.2%Meet up with friends
14.8%Meet new people
8.6%e.g. Points, Expert status,
Fourquare “Mayor”
Competition
64.6%Get informed
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Source: eMarketer.com, JiWire, “Mobile Audience Insights Report: Q3 2010” Nov 17, 2010
Most Valuable Aspect of “Checking In” to a Location via a Mobile App
17%Sharing my location
14.%Association with
cool places
7%Scoring points
% Mobile Wi-Fi Users
29%Deals & promotion
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MOBILE SHOPPING
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11% of U.S. mobile phone users (9% of
the entire U.S. adult population) have made a purchase from their mobile device.
20% of 18-29 year olds made purchases.
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Smartphone Usage for Holiday Shopping Among U.S. Smartphone Owners
22%Receive sale alerts
23%Look for product reviews
20%Search for products at another store
19%Use mobile barcode scanning technology
Source: InsightExpress as cited in press release, Dec 6, 2010
19%Use coupons received on their phone
29%Look for a Better Price
MOBILE ADVERTISING
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34% have clicked onto ads because of a location specific message.
63% are more likely to engage with an ad that is relevant to their location.
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HOW LIKELY ARE YOU TO ENGAGE WITH AN AD
THAT IS RELEVANT TO YOUR LOCATION?
More likely
Makes no difference
Less likely
18%
37%
Q1 2010
45% 13%
30%
Q4 2010
57%
11% growth
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17% of mobile consumers make purchases via a mobile device post-ad.
20% also make brick-and-mortar store visits after seeing relevant mobile ads.
EXPECTED ANNUAL GROWTHAd Spend 2009-2012
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30%
Social Mobile
43%
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Source: Brand Anywhere and Luth Research Study, October 2010
Ways that US Retailers Leverage Their Mobile Solutions
Coupons/marketing based on location 11.1%
Fully functioning mobile site 51.9%
Store locator 23%
Showcase a select group of products 33.3%
QR codes 1.7%
Participate in location-based 11.1%
Gaming 11.1%
Other 7.4%
How does the impending Mobile Takeover affect
your brand ?
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