mobile webinarslides

GO MOBILE, OR GO HOME!

Meet Meg● B.S. in Marketing from the University

of Colorado● M.B.A. from the University of

Colorado● Marketing, Publicity, and Promotions

for various clients (New Line Cinema, Hershey's, and others 2005 - 2010)

● Internet Marketing Consultant at Page 1 Solutions 2011 - Present

● Avid skier and lover of Colorado sunshine!

Internet Marketing Consultant

Meet MikeSEO Specialist

● B.S. Degree in Human Factors(UI design) Univ. of Nebraska

● Computer Graphics/Graphic Design Cert., UCLA

● Webmaster for Phoenix Software International 1999-2006

● SEO Page 1 Solutions 2009 - present

The Case for Mobile● “Mobile web use will be bigger than desktop

Internet use by 2015” - Mashable Tech

● Currently 5 mobile devices for every PC - MobiThinking

● Mobile Searches have quadrupled over the last year. - MobiThinking

● US consumers prefer mobile web sites to mobile apps for finding local information - MobiThinking

Are people really searching?● 82% of mobile users use the Internet to

research and read the news ● 89% use their smartphones for Internet

searches throughout the day ● In one week, 81% of smartphone users

browsed the Internet, 77% used a search engine

Source: The Mobile Movement - Google

Top 3 Reasons Users Search on a Smartphone

To get information on the go Search for information when not in front of a computer Need to search something as quickly as possible

Source: The Mobile Movement - Google

"40% of users would visit a

competitor's site because of a disappointing mobile

experience"

Source: The Mobile Movement - Google

What happens after they find you?

● 88% of users will take action within the same day

● 61% of users called the business

Source: The Mobile Movement - Google

App or Site?● Should have your Mobile Site first

● App only if there is a need for it to engage your customers

● U.S. consumers prefer local search ● Apps need to be downloaded and installed

Mobile Traffic to Dental Sites7.8%

Mobile Traffic to Legal Sites

5.1%

Mobile Traffic to Plastic Surgery Sites

Percentage of total traffic from mobile devices on a random sample of 10 plastics websites.

11.81%

Mobile Traffic to Ophthalmology Sites

7.82%

How Has Mobile Traffic Changed?

11.74%

9.01%

3.5%

25.14%

9.49%

3.31%

10.9%

13.53%

5.39%

8.55%

5.65%

1.82%

What About Conversion Rates?

Percentage of Total Email Conversions3.91%

10.9%

19.41%

6.67%

Mobile Search:

What You Need To Know

Mobile vs. Desktop Web Sites

"Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly." - HowToGoMo.com

When a user visits a mobile web site, they need to find what they are looking for quickly, as well as contact or locate your office as efficiently as possible.

vs.

Mobile vs. Desktop Web SitesIt's About Designing for user intent

Simplicity rules

● Mobile site needs to be "thumb friendly"

● Design for Visibility○ Avoid scrolling and pinch to zoom○ Fast loading graphics

● Lighter content/graphics○ Focus on conversion○ Prioritize content○ Use bullet points

Mobile vs. Desktop Web SitesIt's About Designing for user intent

Simplicity rules (Continued)

● Condensed Navigation○ Rule of 7 - Seven links or fewer

per page of navigation

● Make it Local○ Include maps & directions

● Take advantage of smartphone features○ Click to call○ Click to map

Mobile vs. Desktop

Mobile SEO● Similar to desktop web site optimization

○ Same file types○ On & off page SEO best practices

apply■ Mobile specific directories

● Mobile browser detection & redirects○ Serve the best possible version of your

web site to the client

● Consider video○ Boosts conversion, easy for user to view

● Simplified keywords○ Using predictive search as a guide

Mobile OptimizationPredictive search in action

Want more information on Mobile Websites?

Feel free to contact our Sales and Marketing Specialist Andrew Vojslavek at:

AndrewV@Page1Solutions.com or

303-396-1211