mobile world congress 2015

Mobile World Congress 2015 Summary March 2015

2

MWC Overview Barcelona - 93,000 attendees Areas of Focus: 1. Mobile (smartphones + tablets) 2. Wearables (smart watches /bands) 3. IOT 4. Smart Cities 5. Network / System architectures

The following slides are some highlights & an overview of some of innovations.

3

Mobile products were not the focus. It was VR, Wearables and IOT that were centre-stage.

4

Innovation came from unexpected sources. The big players were stagnant.

The bar has been raised for execution. Apple is no longer unique in this respect.

IOT is becoming meaningless in it’s ubiquity. The future is about the

intelligence of things and the value they add.

Smartwatches Well executed solutions looking for a problem? Devices are referencing traditional paradigms. UX is still in experimentation mode with brands trying to find what works. No sign of the ‘killer app’ just yet.

LG Pebble

Huawei

Samsung gets serious Taking Apple on head-on in design & execution.

Samsung S6 vs Apple iPhone 6

Samsung VR Samsung S6 Edge

Samsung S6 Edge

Huawei says Hello The biggest presence at MWC was from a Chinese brand. They had some very well executed products and a focus on and are clearly becoming a major challenger.

VR Immersion & Control Evolving and maturing as a category. Immersive experience compensates for shortcomings and intrusiveness of hardware. Peripherals are potentially a big opportunity for Design Partners.

HTC VR headset

HTC VR controllers

Where are the tablets? Notable more for their absence than any significant innovation.

HP 13in Nokia 7in with gesture UI HTC

Sony 10in

HP Experimenting with gestural interfaces (very poor experience). Interesting 12in tablet with handwriting recognition via depth sensor.

HTC CMF focus, high quality flagship smartphone. ‘Re’ camera (Bemo competitor) had a very big presence on their stand.