mobilising media: dublin web summit presentation

C I A R Á N N O R R I S

H E A D O F D I G I T A L

M I N D S H A R E

MOBILISING

M E D I A

20

08

T

he N

ew

C

on

ten

t M

od

el

2

Dennis Ritchie

1941 - 2011

Introduction

Trends

Integration

Case Studies

Introduction

The future is already here,

it's just not very evenly

distributed.

William Gibson, 1993

Trends

Image by Any McNeill on flickr

100 million smartphones

shipped Q4 2010

Image by *Micky on flickr Source: IDC Feb 2011

10 million smartphones

shipped Q4 2010

Image by *Micky on flickr Source: IDC Feb 2011

63 million iPads

sales, 2011

Image by Robert Scoble on flickr Source: Gartner Sept 2011

117k Swedish population own iPads

Image by Robert Scoble on flickr Source: SIFO/TU, March 2011

6% Irish population own iPads

Image by Kathryb Rotondo on flickr Source: Puca Oct 2011

19%

Image by *Micky on flickr

global market

share

19%

Image by *Micky on flickr

global market

share

Source: Canalys Aug 2011

51% social, gaming or

gambling

Source: Mindshare/Sponge It Mobile Research, Nov 2010

Ask an expert

Source: Mindshare/Sponge It Mobile Research, Nov 2010

Ask an expert

Source: Mindshare/Sponge It Mobile Research, Nov 2010

He’s Right

98% use at home

71% use between

7-9pm

98% use iPad at home

(mainly in the evening)

Image by Klearchos

Kapoutsis on flickr

86%

Image by Angelrravelor

on flickr

TV & mobile web

Source: Microsoft Advertising Meet The Screens 2011

Integration

Consumer

Journey

Case Studies

KEY USES FOR

MOBILE & TABLETS

LINK TO THE

REAL WORLD

PROVIDE

UTILITY

PROVIDE

ENTERTAINMENT

Conclusion

Mobile First

Not Just Apple, Not Just Apps

Connect, Inform, Entertain