mobility for millennials: how best to service the new majority dave marron nucompass mobility brynne...
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Mobility for Millennials: How Best to Service the New Majority
Dave MarronNuCompass Mobility
Brynne Herbert (MOVE Guides) Kari Boardman (eBay)Michael Krasman (UrbanBound)
The Times They Are a-Changin
“ Out with the old. In with the new.Goodbye ‘80s. Hello future. It’s time to reprogram your brain and learn what
the new RadioShack is all about. ”
Through the Years“The Greatest Generation” (Before 1928)
Generation that fought and won WWII
“The Silent Generation” (1928-1945)Conformist and civic instincts
“The Baby Boomer Generation” (1946-1964)Spike in fertility after WWII
“Generation X” (1965-1980)Baby Bust = post-WWII baby boom
“The Millennial Generation” (After 1980)First generation to come of age in new millennium
Meet the Millennials• Largest cohort since Baby Boomers
• 50% of the US workforce by 2020
• 75% of the global workforce by 2025
Values
• 80% expect to live and work abroad
• 60% would take an international assignment for career development
• 84% want to arrange services on their own
“Gen X is tech-savvy, while Gen Y is tech-dependent.”
90% of Millennials check their email, texts, and social networks before they get out of bed
Technology Gap
Millennials manage information differently
• Grew up with the internet• Desire instant gratification• Text/email – not phone• Less concerned with privacy – live life in public• Want clear visibility• Desire structure• Cross-platform access
Relocation Technology
Education
• Destination information curated for employee• Teaches about relocation process• Creates excitement
(e.g. housing; neighborhood; schools; transportation)
Relocation Technology
Managing the Relocation
• Allows employee to move at own pace• 24/7 support online• Centralized location for data and decisions• Communication hub for all parties• Provides supplier network with instant access
Relocation Technology
Policy and Budget
• Distribute lump sum• Manage personal relocation budget• Handle employer-covered categories• Track and report on progress• Assistance with understanding tax implications
Assignee Profile
• Age
• Marital Status
• Position in Company
• Benefits Package
• Preferences
• Outlook on Opportunity
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