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wak2webriceedu › bio › My Reprintssponse to the marketing mix and choice processes This choice model is a finite src=https:reader033vdocumentinreader033viewer20220605015f1afa942e429c54ab6e3b22html5thumbnails8jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 9button div class=ts-image amp-img class=ts-thumb alt=Page 9: Modeling Preference and Structural Heterogeneity in wak2webriceedu › bio › My Reprintssponse to the marketing mix and choice processes This choice model is a finite src=https:reader033vdocumentinreader033viewer20220605015f1afa942e429c54ab6e3b22html5thumbnails9jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 10button div class=ts-image amp-img class=ts-thumb alt=Page 10: Modeling Preference and Structural Heterogeneity in wak2webriceedu › bio › My Reprintssponse to the marketing mix and choice processes This choice model is a finite 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