modern in-store personalisation in retail

MODERN IN-STORE PERSONALISATION IN RETAIL     Why do the greatest opportunities to improve the shopping experience and overall conversions exist within stores?

We know that

PERSONALISATION

refers to all those business processes that aim to accommodate the differences between individuals

THINK ABOUT A SMALL BOUTIQUEwhere the sales person knows most customers personally and modifies the selling style to match the preferences of each individual customer…

THINK ABOUT A SMALL BOUTIQUEwhere the sales person knows most customers personally and modifies the selling style to match the preferences of individual customer…

And does this successfully!

is about taking the best out of this boutique scenario and bringing it to the omni-channel retail

environment...

MODERN IN-STORE PERSONALISATION  

is about taking best out of this boutique scenario and bringing it to the omni-channel retail environment...

.. Or actually, it enables a new level of personalisation, be it in-store or in your online store

MODERN IN-STORE PERSONALISATION  

BUT IS THIS THING CALLED PERSONALISATION REALLY WORKING IN RETAIL?

PERSONALISATION CAMPAIGN

You could ask the Coca Cola marketing team who managed to reverse an 11-year decline in soda sales with a  

Or ask Amazon.com whether the personalisation of product recommendations in online stores is a solid strategy..

what if we are not able to personalise our products?

BUT HEY,  

what if we are not able to personalise our products?

And we are not able to measure and analyse our customers like online stores…

BUT HEY,  

THEN YOU NEED TO PERSONALISE THE WAY YOU TREAT YOUR CUSTOMERS

AND TO USE APPROPRIATE IN-STORE TECHNOLOGY: –  for measuring and analysing your customers in-store

–  for automating and scaling up your personalisation efforts

This type of modern in-store personalisation is now possible with the help of in-store analytics technology

GOOD NEWS:

That’s all? …yes and no

THIS SOUNDS DIFFICULT  

In most fields of retailing, undertaking such in-store personalisation in scale requires:

–  A strategy and tactics for personalisation

–  An appropriate technology solution, which ties together several building blocks…

1.  Identification

2.  Analytics

3.  Automation

4.  Mobile app & strategy

5.  Understanding the customer journey

6.  Store personnel involvement

6 BUILDING BLOCKS OF IN-STORE PERSONALISATION  

INTERESTED TO DIG DEEPER?

•  What in-store personalisation is

•  How personalisation enhances the customer journey to retailer’s benefit

•  Consumer touch points for in-store personalisation

•  The technology behind in-store personalisation

•  The development of in-store personalisation capabilities

GET ACCESS TO THE EBOOK ON MODERN IN-STORE PERSONALISATION, IN WHICH WE COVER:

OR CONTACT US DIRECTLY TO LEARN MORE:

sales@walkbase.com