monetizing your asset collection with dam

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In Transit ImagesDrives Online Art & Photography Business Forward with DAM

Bob Hendriks

Bob Hendriks

Managing Director

In Transit Images

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

In Transit Images

• 4 Business Units

• Global Marketplace

• 12 Employees

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

My Role

• Managing Director

• Driver of All Business Aspects

• Former IBM Business Consultant

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Life Before DAM

• Fragmented DAM

• Fragmented & Inefficient Digital Workflow

• Inaccurate & Inconsistent Metadata

• Manual Website Feed

• Manual Sales Processes

• Lack of “Management” or Overview

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Challenges

• Streamline Core Processes – Ingestion, Sorting, Input & Output

• Gain Control of Photographs Collections

• Create Uniform Metadata

• Manage Collections

• Revenue Generation

• Couple Databases to Portal Design

• Control Cost versus Revenue

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

The Solution

• Reliable with Low-Maintenance Cost

• Scalable up to 1 Million Assets

• Availability

• 3 Years ROI

• Customizable (Open Platform)

• Cross-Platform

• Networkable Access (LAN – WAN)

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

DAM Implementation Steps

1. Identified Application (January 2011)

2. Assessed Workflow

3. Acquired Hardware

4. Implemented Workflow

5. Installed Software

6. Launched Environment

7. Developed Web Portal using Portfolio API

8. Launched Web Portal (May 2012)

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Current Environment

• 85,000 assets

• 4 Catalogs

• 10 – 400 MB average file size

• 4 Servers:

• 2 Portfolio Servers

• 1 Web Server

• 1 Mail Server

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Current WorkflowIn Transit Images Drives Online Art & Photography Business Forward with DAM

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Our Folder StructureIn Transit Images Drives Online Art & Photography Business Forward with DAM

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In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Our IT Successes

• Centralized Database

• API with Portal / Website

• Internal & External Accessibility

• Indexed Assets – Search Options

• Running in multi-platform server environment

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Our Business Results

• 50% Cost Savings at Launch

• 20% Cost Savings Over Time

• Resource Multiplier

• Increased Revenues with Profit Maximization

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Our Next Steps – In Transit Images

• Web Portal Expansion

• Tablet App Development (IOS – Android)

• Active Talent Search

• Distribution through API

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Our Next Steps – DAM

• Web Portal Optimization

• Database Growth 200% YOY

• Database Expansion with Footage

• Drive Sales through Web Portal

In Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study

Q&AIn Transit Images Drives Online Art & Photography Business Forward with DAM

- Case Study