OPEN SPACE CONFERENCE
GIOVANI IDEE PER UNA MONTAGNA A BANDA LARGA Dobbiaco 2 Febbraio 2015 Intervento di Giacomo Trevisan
1. digital innovation
2. turism 2.0 (development)
3. broad band mountain
1. DIGITAL INNOVATION TRENDS • WEARABLE
• APP
• AUGMENTED REALITY
• SOCIAL-NARRATION
• e-COMMERCE
• DRONES
APP
> sentres (sud-tirol/alto-adige) Free / + 50.000 download android (850 reviews) * 4.000 tours * 1.000 hotels * 500 highlights
AUGMENTED REALITY
+ GPS
APP
> Peak finder (earth) 3,39 $ + 100.000 download android (1.950 reviews)
APP
> GeoResQ Free + 10.000 download android (139 reviews)
SOCIAL NARRATION ( #storytelling )
MIXED…
«snood kitchen»
MIXED…
ambulance drones
2. TURISM 3.0
(from idea to reality) • FOUND RISING
• VISIBILITY
• MARKETING
• MANAGEMENT
• NETWORKING (real !)
$ ?
is tourism web-sites (or app)
a business opportunity
in mountain areas ?
sponsors/clients
TURISM WEBSITE / APP
I‘ am a genius !!!
I‘ am a genius !!!
Marketing:
LOCAL TURISTIC
WEBSITES / APPS
MAY BE VERY
USEFUL… BUT NOT
PROFITABLE !
That’s why most of
them are supported by
local governments !
3. BROAD-BAND MOUNTAIN • potential
• digital-divide
• fields (wi-pie)
• 3 regions
• good-practices
broadband backbone
OPTICAL-FIBER CABLE (fibra ottica) up to 100 Mb/s +
BTS (radio- bridge) up to 30 Mb/s +
EUROPE 2020 GOAL
BROAD BAND (30 mb/s) to 100% of POPULATION
1.2 millions jobs expected
industries services health education turism
big potential for mountains areas
DIGITAL DIVIDE un-connected areas
commercially not convenient
3 case studies
ermes fvg
100 % connected
Broad band 30 Mb/s Fiber-optic + Wifi/HiperLan *500 WI-FI squares *55 mountain-hut connected
100 % area wired *Optical-fiber 30 Mb/s +
*250 WI-FI squares
end-user connection… in progress !
HEAVY DIGITAL-DIVIDE !
ermes fvg (insiel)
technology NOT ENOUGH !
mountains needs education and skills !
It’s possible, why don’t we do it?
NONNI IN RETE
webus
information
education
support
motivation !
big potential for mountains areas
challenge / responsability
1. digital innovation
2. turism 2.0 (development)
3. broad band mountain
GOOD BYE !
a cura di Giacomo Trevisan – Digital Media Education trevisan.giacomo@gmail.com