mooc mania
Post on 15-Jul-2015
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Overview of the Massive Open Online Course (MOOC)
• MOOC Momentum
– The impact of MOOCs on higher education and
corporate learning
• Maturing MOOCs
– How MOOCs have been received and evolved
• Molding the MOOC
– Assembling hybrid learning experiences
• Marketing the MOOC
– If you build it, will they come?
3
4
What Is Your Experience?
I’ve deployed a MOOC.I’ve started a MOOC (but did
did not complete it).
I’ve completed one or more
more MOOCs as a
participant.
Just curious.
MOOC Momentum
• Higher Education
– Georgia Tech master’s degree in Computer Science for $6,600
– 1,400 enrollees
– How employers will view this type of degree is still to be determined
• Traditional Higher Education Methods Persist
– Only 15% of Coursera enrollees are of traditional college age
– Remaining 85% divided between adults looking to expand their horizons – or, more likely, gain new job skills
• As Do Notoriously High Dropout Rates
– 90 percent or more
– MOOC developers need to realize that most enrollees in low or no-cost courses are “window shoppers”
– Serious students will stay the course
Source: What Are MOOCs Good For? and What MOOCs Teach Us
MOOC Momentum
• Corporate Alliances
– 350+ companies are paying Coursera and Udacity
• To identify the best and brightest students in relevant courses and refer them as possible job candidates
– Google has enrolled 80,000 employees in Udacity’s HTML5 course
• A prime example of using a MOOC for workforce training
• Corporate “Sponsorship”
– Deloitte, Yahoo!, & other companies encourage employees to enroll in MOOCs for career development purposes
• Not all of these companies give credit for MOOC completion
• “Hybridization” & Collaboration
– Over 100 companies have used the University of Virginia/Coursera platform, Coursolve, as a tool to find solutions to real-life business problems
• Combines formal, informal, and social learning
Source: 7 Ways Corporations Use MOOCs
MOOCs on Gartner’s “Hype Curve”
Tech
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
Vis
ibili
ty
Time
Maturing MOOCs
• Shopping for Snippets
– This can account for the low completion rates
• Participants “drop out” when they have what they
need
• Comparable to Textbooks
– Viewed by many as being as much a reference
tool as anything else
Source: What Are MOOCs Good For? - MIT Technology Review
Molding the MOOC
• Is the MOOC Evolving Into Something Else?
– Increasing integration of social media
– Employment candidate screening tool
– “Open” may not mean “free”
– Maturing from lecture-laden to more interactive
and collaborative
Source: 7 Ways Corporations Use MOOCs
Marketing the MOOC
• Captive Corporate Audiences?
• Goodwill Gestures
– “Ripple effect”
• Increasing Engagement
– WIIFM
• Certification
Source: 6 Tactics to Sell Your Courses and Boost Awareness
MOOC Mainstays & Metamorphoses
• What Hasn’t Changed (Yet)
– Massive enrollments
– High dropout rates
– MOOC demographics
• MOOC Variations
– DOCC
• Distributed Online Collaborative Course
– BOOC
• Big Open Online Course
– SPOC
• Small Private Online Course
– SMOC
• Synchronous Massive Online CourseSources: Musing on MOOCs and Will MOOCs be Flukes? (New Yorker
Magazine)
The MOOC Meter
MOOCS in 2014
What was predicted or
suggested:
– MOOCs need to make money
– Or maybe MOOCs can just be
nonprofit
– The audience MOOCs attract
may determine what they
become
– MOOCs need to put data to
good use
– MOOCs may need to look
overseas for growth
What actually happened:
– Xerox acquires Intrepid Learning
– Coursera reaches 10 million
enrolled learners
– edX and Google launch
MOOC.org
– MOOC audiences tend to be
non-traditional students and
“shoppers”
– MOOCs are becoming more
personalized to their audiences
– Miriada X becomes the first non-
US MOOC provider to cross 1
million registered users
Source: What's in Store for MOOCs in 2014? – EducationDive http://www.educationdive.com/news/whats-in-store-for-moocs-in-
2014/198600/
“Experts” Outlook for 2015
• MOOCs Are Here to Stay
• But perhaps not in their present form
• MOOC Structure Will Become More
Interactive
• Problem-based
• Collaborative
Source: MOOCs and eLearning: Where Are We Headed?
15
What Are Your Predictions?
MOOCs will “plateau.” MOOCs will fade away.
MOOCs will forever
change corporate
learning.
Other – please specify in
Q&A.
Summary and Key Takeaways
MOOCs will continue to be a Learning
Trend for 2015. Things to consider:• Enroll in a MOOC to gain a learner’s perspective first-
hand
• Encourage employees to enroll in MOOCs and
conduct focus groups throughout and after the
experience
• Start small if you decide to try a MOOC
– Possibly a SPOC or a BOOC
• Consider a collaborative experience with others in the
industry
– “Co-opetition”
Keep the Conversation Going All Year Long!
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