more onion at encc 2015
Post on 04-Aug-2015
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Series of online actions• Justine Greening & New Alliance
• Engaging campaign
• Reactivate lapsed supporters
• Recruit new supporters
• Data for telemarketing
Complex segmentationNew recruits from action one
Email 1: one week after they have taken action, Coca-Cola full address details action email. Email 2: one week later, send them a Monsanto full address details action email.Email 3: if haven’t taken either company action, send a Diageo full address details action email.Email 4: if haven’t taken any above, Unilever
Complex segmentationNew recruits from company actions
Still looking to gain full data from them.
Email 1: send a Monsanto if took Coca-Cola and vice versa / send Unilever if took Diageo and vice versa.
Email 2: if not taken second company action, send Diageo if seen Monsanto & Coca-Cola / send Coca-Cola if seen Diageo & Unilever
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