more than just fun & games: gamification drives results. and we'll prove it. georgie cooke...

Georgie Cooke

Gamification drives results. And we’ll prove it…

How do you feel about gamification?

How do your stakeholders feel about gamification?

Why?

• Is it adult enough?

• Is playing really the same as learning?

• Aren’t some subjects too serious for games?

• Isn’t it really expensive?

• Doesn’t it take ages to build?

• Does it get results?

Does knowledge retention worry you?

Knowledge retention after passive eLearning

When gamification is used right…

• Grab attention

• Increase engagement

• Drive results

Stephen EvansRetail Learning Academy

ManagerBoots

“Every year we traditionally rely on 20 minutes page-turner e-learning, we wanted something completely different this year to reinvigorate and reenergise how people feel about our L&D Christmas offer...

..we set Mind Click quite a difficult challenge to do something wildly different to what we have done historically.”

Grab attention

Design secrets:

• Prioritise impact

• Be unpredictable

• Make it challenging

Increase engagement

Design secrets:

• Give learners choice

• Add an element of risk

• Encourage healthy competition

Drive results

Design secrets:

• Don’t forget adult learning principles

• Keep activities relevant

• Embrace failure and repetition

Stephen EvansRetail Learning Academy

ManagerBoots

“The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement.

I’ve never had so many people approach me to discuss a piece of learning and how it made them feel”

Didn’t it cost loads and take ages?

6 week timeline

Low budget

Now…How do you feel about

gamification?

Demo Zoneuntil 3.15

Over to you for questions…