morro bay marketing presentation may 10, 2012. sunset.com banner ads march 2012 reporting 56,169...

Morro Bay Marketing Presentation

May 10, 2012

Sunset.com Banner Ads March 2012 Reporting

•56,169 impressions

•146 clicks .26 CTR

•47,561

impressions

•92 clicks .19

CTR

Last month .40 CTR

Last month .10 CTR

TripAdvisor.com Sponsorship Page—AprilRuns through October 2012

•2,274 page

views

•34 clicks

•1.19% CTR

LA Times Banner Ads

•162,122

impressions

•241 clicks .15

CTR

•70,242

impressions

•182 clicks .26

CTR

Last month: .13 CTR

Last month: .18 CTR

Yahoo! Banner Ad

This campaign had our highest number of clicks of everything running. Industry standard is .05, anything above that is a well performing campaign. This campaign continues to perform very well, and I have no doubt that they will receive the same results if they were to continue running it.

•189,758

impressions

•375 clicks .20 CTR

San Jose Mercury News Banner Ad

•TBID only: 4/1—4/30•300,327 impressions•437 clicks .15 CTR February’s CTR: .21%

SLO VCB Ad

April E-Blast—Constant Contact

Savor the Central Coast

Savor the Central Coast

Sunset Road Trips Ad

Sunset Summer Trips Ad

Kite FestivalTribune Front Page Article

Above photos by Dennis Eamon Young

Kite Festival—Bay News

Tribune Article

News Releases in the Works

•Central Coast Oyster Festival Press Release

•Morro Bay 4th with reference to Skateboard contest (Youtube video from Jack Smith)

•Morro Bay Triathalon (Sports Destination Marketing Magazine—editorial on event)

New Morro Bay Website

Google Analytics: Total Website Visits

Google Analytics: Total Page Views

Google Analytics: New vs. Returning Visitors

Google Analytics: Smart Phone Visitors

Google Analytics: Smart Device Visitors

Google Analytics: Top 10 Referring URLs

Google Analytics: Top 10 Referring Cities

Google Analytics: Lodging Report

Jackrabbit Analytics: Jackrabbit Clicks

TOT for 2010/11 and 2011/12

Google Analytics: Added Email Addresses

Added 31new email addresses to database.

9,364 Total Addresses

New Facebook “Likes”

3,330 Total “Likes.”

Facebook Posts

Facebook Posts

Twitter Posts

Twitter Posts

Twitter Posts