motorsport@work 16

Promoting Your Brand Through Motorsport

Creative thinking linked to positive action.

What we do

We co-create and deliver an agreed ‘measureable’ programme at the accepted price.

By understanding your business marketing objectives.

We work with you to fully activate your sponsorship programme.

Understand the relationship between brand exposure and brand building, hospitality, PR and B2B networking and how to implement all aspects to maximum effect.

How do we do it?

Build an agreed marketing led sponsorship package.

We work with you to grow your business

2016

Why Sponsorship? Traditional advertising in newspapers and on TV is losing impact. (Newspaper circulation is down 10% year on year).

TV viewing is changing, with motorsport gaining viewers year on year.

Social Media is growing exponentially and is a key platform.

Sponsorship offers a strong route to potential customers.

TV and Spectator Exposure Up to 20+ million UK TV viewers. 400,000 + UK spectators. ABC1 demographic 60:40 male/female audience.

Superb hospitality to entertain guests

Proven marketing return of exceeding 300% on investment. Repucom research showing over 13 times equivalent advertising value. Over 400,000 live spectators to interact with and sell to. Exc Excit

Does it work?

Exciting, “money can’t buy” inventory of incentives.

Partnership journey. First meeting

Develop the plan

Price submission

Go Decision

Implementation

Measurement

Feedback and adjust

Examples of recent programmes Currently delivering major sponsorship and hospitality programme

Delivering multiple sponsorship programmes

Introduced Monster Energy to Rallycross

DVD release promotion

If you would like to know more just call us

Web: motorsportatwork.com

Trevor Steggles

+44 1279 833933 +44 7768 060282 e-mail: trevor@motorsportatwork.com

Sean Driscoll

+44 1582 483490 +44 7976 414253 e-mail: sean@motorsportatwork.com