movie business plan
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OUR MISSION
To focus on socially relevant material that challenges the audience to
explore new ideas, beliefs and analyses of society.
To create Entertaining Feature Films of incredible production value
in an independent manner not limited by the studio development
process.
To develop brilliant Cross-Cultural Films that can be targeted to
multiple markets around the World.
SIMI VAN SCOYWRITER / DIRECTOR
Simi graduated from the New York Film Academy in 2003. After intensive
training with Bob Luke Studios in New York, the same studio that trained
famous Hollywood stars such as Sarah Michelle Gellar, she pursued a career in
acting. After a commendable performance and TV debut on The Gian Carlo
Cooking Show- TBS, she discovered that her passion lied “behind the scenes”.
Simi went on to become a volunteer acting coach for George Mason University
and assisted on local theatrical productions such as Mamma Mia! and Grease.
After several great experiences with theatre, Simi decided to direct her
motivations toward the film industry. She was the production manager on
short films such as Lost Pockets, and production assistant on feature film
Ghosts Don’t Exist. Though she has worked on many memorable projects, she
gained the most experience and knowledge working on Extrospection and When
Kiran met Karan as the first assistant director with renowned director Manan
Singh Katohora.
Never forgetting her passion for writing, in the last two years, Simi has
managed to complete two feature film screenplays- Control, and more recently
Love & Alysha, which will be her directorial debut.
MANAN SINGH KATOHORA
WRITER / PRODUCER / DIRECTOR
Manan Singh Katohora, known for his famous blog "WhackyWed" - has always lived in 2 parallel worlds - reel
world and real world. Manan studied Computer Engineering in Pune and this is where he came in close contact
with the art of filmmaking. After his MBA from Pennsylvania-USA, he got himself scriptwriting diploma from
NYC. His movie, as actor and assistant-director „Flavors‟, released theatrically July 16 2004 in North America.
His directorial debut ARYA, a closed room psychological thriller released in spring 2005, and was nominated for
3 South Asian Media Awards. Lead Actress Shetal Shah won 2005 Best Actress SAMA for Manan's ARYA.
Then he went on to make commercials for ZEE, NY1, CNN, ITV and Sony TV. Following which he directed a
music video featuring Reggie Benjamin, Sukhbir and Brandie Roderick of Baywatch, Starsky & Hutch fame.
Thanks to the success of „ARYA‟, he featured in the „TOP 50 Indian-Americans list‟, in 2005, at #39‟.
2009 was very productive. His second feature 'When Kiran Met Karen„(WKMK) is currently playing at
festivals around the world. He directed two more shorts - a comedy "Amar Ash Anthony" featuring famous
comedians Vidur Kapur and Dan Nainan, and a drama 'Extrospection" featuring real life mother and daughter
actors Susham Bedi and Purva Bedi. He is one of the few independent South Asian filmmakers whose film has
screened twice in Switzerland.
He was recently on the cover of WASHINGTON POST – as the Producer of “E-Preeti” . Also, his film, When
Kiran Met Karen, a big festival hit, has had 16 successful screenings in past 9 months around the world – more
recently 4 screenings in Germany, and 2 screenings at the prestigious Penn State University.
WKMK is represented by Echelon Entertainment (US).
(NOTE: Please look at „Appendix A‟ for links on Manan and his work.)
DEVASISH RAY MEDIA ADVISORY
Devasish Ray is the Bureau Chief for TV ASIA. Devasish Ray joined US Asian as Executive
Director. He brings a wealth of knowledge and expertise in the areas of media relations, business
relations and public relations outreach. Ray is a senior and print and television journalist who
has been in the media business for over 15 years. He is also the CEO of Ray PR & Media- a
media and public relations strategist firm. He has launched and implemented successful media
campaigns and has advised several CEO's on media crisis management. Ray has an MBA which
he utilizes to provide consultation to numerous companies and non-profit organizations.
Ray is in charge of Development and Training at the Center for Social Change, an organization
serving individuals with Developmental Disabilities. Ray is the recipient of the Governor of
Maryland Award for outstanding journalism and is a regular contributor to NPR, FOX, VOA and
BBC. Ray is the former Director of Communications, USINPAC.
(NOTE: TV ASIA is North America's first coast-to-coast entertainment and information channel
for the community from the Indian subcontinent. The network was founded in April-1993, by
legendary Indian movie star Amitabh Bachchan www.tvasiausa.com )
“LOVE AND ALYSHA” - THE SYNOPSIS
ALYSHA, an Indian American in her late 20's is a single mom. About 7 years ago, she went home to
her old fashioned Indian parents to break the news to them that she was pregnant. Little did she
know, that on that same day, they were arranging her marriage. The marriage, for obvious reasons,
never happened.
It's been 7 years and Alysha hasn't spoken to her parents. She really hasn't done much of anything
except for take care of her adorable 7 years old son, RICK. Luckily though, she has had some good
luck with making some great friends. BRIAN, her best friend, is always there for her and has an
extremely good relationship with her son. KAREN, ADITI, and MARIA, Alysha's close girlfriends,
have definitely helped her keep up with happy times. There is just one thing lacking in her life – a
boyfriend.
All of Alysha‟s girlfriends make a plan to help get Alysha back into the dating world. They set up an
online profile for her which strikes many responses. Alysha goes on blind date, after blind date, after
blind date but doesn't have any luck. The whole dating scene gets very exhausting after a while and
Alysha is just about to give up, when she runs into JAY - a rich, sophisticated, and extremely
handsome Indian American.
Alysha almost immediately falls in love with Jay. Although everyone else around her realizes it, she
doesn't even notice that her best friend Brian is jealous of this new man in her life. She also doesn't
immediately realize what she has gotten herself into. Soon enough, she is torn between the happy
life she has been living, and the cultural life she left behind years ago. And then...
“Love and Alysha” - The Film
In the vein of coming of age comedies like “Bend it Like Bekham,” our lead examines
her identity as a first generation American and the effect it has on her life, love, & family.
Like the old classics, “Jerry Maguire,” our lead deals with the struggles of being and
single mom and looking for love.
• Budget: $850-900K, to be shot in Washington DC.
• Status: Development
• Out to LEAD Actresses :
o Soha Ali Khan (Rang de Basanti) *
o Esha Deol (Dhoom) #
o Celine Jaitley (No Entry) #*Interested # Confirmed
Confirmed Lead Actor
PRITAM CHOPRA
UK Bollywood Actor
VJ/Model
Why “Love and Alysha”?
• Examines the complexity of dating (especially for single parent) in
America.
• Universal appeal, especially in the post Slumdog Millionaire World,
with the specificity of cultural heritage.
•A great script with unique voice.
•Film can be produced on a minimal budget.
•Film has the makings of a breakout Hit.
•A heartwarming comedic tale about dating, love and family.
Independent Comedies
• My Big Fat Greek Wedding
– Budget: $ 5M
– Return: $369M
• Garden State
– Budget: $ 2.5M
– Return: $ 34M
South Asian Films
• "Monsoon Wedding“
– Budget: $ 7M
– Return: $ 30 M “Flavors”
Domestic $ 13M, Foreign $ 17M - Budget: 0.4 M
- Return: 1.5 M
• “Bend It Like Beckham”
– Budget: $ 3.5M “American Desi”
– Return: $ 77 M - Budget: 0.3 M
Domestic $ 33, Foreign $44M - Return: 2 M
• “Bride and Prejudice”
– Budget: $ 7M
– Return: $ 24 M
Domestic $ 7M, Foreign $ 17M
Hollywood Box Office(films with similar subplots)
• “Jerry Maguire”
-Budget: $50 M
-Box Office- $274 M
• “Sex and the city”
-Budget: 65 M
-Box office: 401 M
• “The Game Plan”
- Budget: 22 M
- Box office: 144 M
Production Post-ProductionPre-Production
Script Finalization
Casting
Location Selection
Set Design and
Development
Rehearsals
Synch-Sound
Shooting
Weekly Progress
Update with
Producers
Simultaneous
conversion for
Editing
Editing
Background Music
Composition
Sound Design
Dubbing
(If Necessary)
Test Screening
Rehearsals
Synch-Sound
Shooting
PROJECT TIMELINE
Post-Production
Pre-Production
Production
Marketing &
Promotions
Timeline Phase/Weeks
1-4 5-8 8-12 13-16 17-20 21-24 25-32 33-40
Theatrical
Home Video (DVD, HDDVD, Blu Ray)
Satellite, Cable
PPV, On-Demand
Online
In-Flight rights and other centers
MARKETSNorth America (USA, Canada)
UK
India
Australia
Middle East
Other European Countries
Other Asian Countries
Africa
Rest of the World
Revenue Structure
• The Investment Vehicle will be an LLC.
• Revenues from the FILM will be disbursed in the order set forth below:
– Investors
• First, all the revenue received will go to the investors.
– Profits
• 70% of the profits will go to the Investor. 30% will go to the creative team.
Marketing Plan - 1
• Release pattern
– Plan a „Valentines Day‟ Release on Feb 14th
(take advantage of „love in the air‟)
– On next page is a list of successful movies released on „Valentines Day‟
(Same genre – Romantic Comedy)
-We plan to release 2 CDs with the songs from the film +
Romantic Compilations
(This will also generate a decent revenue for us WorldWide)
.
Marketing Plan – 1
FILMS RELEASED ON (AROUND)VALENTINES DAY
Hitch Sony $179,495,555 - 2/11/05
50 First Dates Sony $120,908,074 - 2/13/04
How to Lose a Guy in 10 Days Par. $105,813,373 - 2/7/03
He's Just Not That Into You WB (NL) $93,836,028 - 2/6/09
The Wedding Singer NL $80,245,725 - 2/13/98
Groundhog Day Col. $70,906,973 - 2/12/93
Fool's Gold WB $70,231,041 - 2/8/08
The Wedding Planner Sony $60,400,856 -1/26/01
Music and Lyrics WB $50,572,589 - 2/14/07
Pretty in Pink Par. $40,471,663 - 2/28/86
Definitely, Maybe Uni. $32,241,649- 2/14/08
The Wedding Date Uni. $31,726,995 - 2/4/05
Fools Rush In Sony $29,481,428 - 2/14/97
Reality Bites Uni. $20,982,557 - 2/18/94
Deliver Us from Eva Focus $17,573,594 - 2/7/03
Something New Focus $11,468,568 - 2/3/06
He Said, She Said Par. $9,804,775 - 2/22/91
.
Marketing Plan - 2
Top Social Media Websites for Movie Marketing
1. Wikipedia.org: Signup for Wikipedia.org and write about your movie summary and provide the casting members and the information about the production company of the movie. If you have external links than place a reputed link which provides more details about your movie. Update your wikipedia.org page with the time by time as new activities and events happens with your film team and members. To have listed your website on wikipedia.org will itself provide a good amount of traffic.
2. YouTube.com: Submit trailer of your movie in YouTube and optimize the video in better manner as it rank in top of the results for the related category in videos this will definitely helps you to drive decent amount of traffic towards your website.
3. MySpace.Com: Having a account and connected with friends from the relevant industry in Myspace.com will help you to make good discussions about your upcoming movie and what I think it will be the best way to generate a successful buzz about your moviein online media. Always be consistent and keep the details updated.
4. Facebook.com: Facebook.com works and helps in the similar manner what does myspace.com does for your website. Facebook.com will helpful to generate good buzz about your movie in outside US as in US still myspace.com holds the big market.
5. Twitter.com: The great format of blogging which is defined as micro blog where you can express what are you doing. Still you must need a perfection to provide events and activities wisely which generates really hot topics discussions. Don’t over twitting.
6. IMDB.com: List your Movie site in IMDB.com and see the difference. However it provides paid inclusion services but the most reliable source to get excellent movie targeted traffic.
7. Rotten Tomattos: The best movie forum available on the web to produce generous discussion about every thing about your movie. Place review of your website and stay connected all the time with the members gently and promote your website in the Rotten Tomattos Forum.
8. Commonsensemedia.org: A very good website to submit your upcoming movie reviews.
9. Bebo.com: Nice social networking websites which help you to interact with the people you are interested. And finally,
10. Your Website official Blog: Your Movie Blog is the best place to produce latest events and activities buzz about your movie. You must be consistent in blogging and write about the every one who is associated with the movie. Don’t write to promote your film only but keep your blog for your readers and let them read some interesting news and information around the film industry in which they are mostly interested.
Marketing Plan – 3www.OnADateWithBollywoodStar.com
• We have registered the domain - www.OnADateWithBollywoodStar.com
• We will develop and use the website to promote the Movie.
• Publicize online and in print media about our COMPETITION
• Interested south-asian and non-south-asian males can go to the website, register, pay
$25 registration fee (can send check, or online via credit cards), upload their
headshots/pictures, and answer 3 dating questions.
• Selected candidates will win „A date with Bollywood Star‟ – that will be filmed – and
will be included in the Film/DVD.
.
Marketing Plan - 4
Festivals - Pre-distribution buzz building among media• Berlin, Tribeca, Cannes, Toronto, Sundance
• All important South asian Film Festivals in the world (IIFA, IFFLA, etc).
(Note1: Check „Appendix C‟ for the list of major festivals in the World)(Note2: Filmmaker Manan Singh Katohora has great experience with festivals around the World)
Motion Picture Distributors
India
Adlabs / Reliance BIG
AVM Productions
Eros Entertainment
PPC
Pyramid International
Red Chillies Entertainment
Shemaroo
Studio 18
Yash Raj Films
Australia
- Eastern Eye
- Roadshow Films
United Kingdom2 C Distribution
20th Century Fox Film Co. Ltd.
A. Balch Films Ltd.
ABS-CBN Europe Ltd.
A.E. Hubsch and Co. Ltd.
Aardman Animations
Ace Distributors Ltd.
Ace Films Ltd.
Adelphi Films Ltd.
Adlabs Films Ltd.
Adventure Films Ltd.
Alliance Atlantis Motion Picture Distribution
Alliance-Atlantis Releasing
Alliance-Electric Releasing Ltd.
Alliance Films Ltd.
Alliance Releasing
Allied Alliance Ltd.
Allied Artists Corporation Ltd.
Alpha Films Ltd.
Anglo Guild Ltd.
Arrow Film Distributors
Artificial Eye
Arts Alliance Ltd.
Axiom Films
Ayngaran International (Tamil films only)
Blue Dolphin Films
Buena Vista International
Castle Pictures Ltd.
Castle Premier Releasing Ltd.
Cinefile Ltd.
Cinema International Corporation (CIC)
Columbia-EMI-Warner Distributors
Columbia Pictures
Columbia TriStar Film Distributors
Columbia-Warner Distributors
Contender Entertainment Group
D.A.T.A. Films
Diffusion Pictures
DLH 1
Documentary Technicians Alliance
Dogwoof Pictures
Electric Pictures 2 Ltd.
Entertainment Film Distributors
Eros International
Excel A.A. Films Ltd.
Film Alliance Ltd.
Film Producers Guild
United StatesAbrams & Parisi Inc.
American Film Distributing Corp.
American Film Institute (AFI)
Allied Artists
Allied Internationnal Films Inc.
American International Pictures
Anchor Bay Entertainment
Angelika Pictures
Anywhere Road
Aquarius Releasing
Artkino Pictures
Associated Artists Productions
AFRC
Astor Pictures
Audubon Films
Best Film
Biograph Studios
Brandon Films (Audio-Brandon Films)
Brain Damage Films
Cambist Films
Cannon Releasing Corp.
Capitol Film Exchange Inc.
Cavalcade Pictures Inc.
Central Cinema Corp.
Chancellor Films Inc.
Chevron Pictures
Cine-Classics Inc.
Cine-Lux Inc.
Cinema 16
Cinexport Distributing Co.
Cinema Service Corp.
Cinerama Releasing Corp.
City Lights Pictures
CJ Entertainment.
Classic Pictures Inc.
Colony Pictures Inc.
Columbia Pictures
Italy01 Distribution
BIM Distribuzione
Cecchi Gori Group
De Laurentiis Entertainment Group
Eagle Pictures
Fandango
Lucky Red Distribuzione
Mikado Film
Moviemax
We have lists (A-Z) of Global
DISTRIBUTORS – distribution
heads and their contact info!~
Risk Considerations
• Pros:
– Low cost with great potential return
– Universal appeal combined with social relevance
- Clean family friendly film for all age groups
– Language English
- Easy sale, around the World
– For traditional and new territories
• Cons:
– Requires high-level acting talent.
– Requires great locations.
– Requires excellent background score and melodious tracks.
Thank you for your interest
For more interest in “Love and Alysha” and how to
get involved, please contact:
Simi VanScoy
vanscoyfilms@yahoo.com
571-292-6233
OR
Manan Singh Katohora
Manan.Katohora@jmd-creations.com
347-409-2615
APPENDIX A LINKS ON MANAN SINGH KATOHORA AND HIS FILMS
http://indienimkino.blogspot.com/2008/09/when-kiran-met-karen-2008.html
http://www.clubs.psu.edu/up/psupride/oneinten/festival.html#WKMK
http://movies.groups.yahoo.com/group/WorldwideFilmDistribution/
http://www.flavorsthemovie.com/crew4.htm
http://www.imdb.com/title/tt0781315/awards
www.redhotcurry.com/usa/entertainment/films/sama2005.htm
http://www.imdb.com/title/tt0841048/
http://www.imdb.com/title/tt0841048/releaseinfo
http://www.youtube.com/watch?v=olrWtWs1Mp4
http://www.desiclub.com/community/culture/culture_article.cfm?id=242
http://www.queersicht.ch/2008/pages/de/spielfilme.html#kiran
http://www.billomagazine.com/featured/manan-singh-katohora.html
http://in.movies.yahoo.com/news-detail/30944/Two-out-of-the-box-Indian-films-at-Toronto-fest.html
Appendix A (contd.)Links on Manan Singh Katohora and his films
http://www.washingtonpost.com/wpdyn/content/article/2008/12/27/AR2008122700615.html?hpid=to
pnews
http://www.verzaubertfilmfest.com/media/V09_FFlyer.pdf
http://finance.yahoo.com/news/Festival-Highlight-Cross-prnews-14662653.html
http://biz.yahoo.com/prnews/090317/sf84735.html?.v=1
http://www.earthtimes.org/articles/show/festival-highlight-cross-cultural-when,752365.shtml
http://newsblaze.com/story/2009031706530200003.pnw/topstory.html
http://www.k5thehometeam.com/Global/story.asp?S=10020214&nav=menu177_7_9_4
http://www.shortie.org/festival/judges
APPENDIX B FILM MARKETING LINKS
http://blog.spout.com/2009/04/21/10-best-online-marketing-gimmicks/
http://chaitanyapatel.wordpress.com/2009/03/25/top-social-media-optimization-tips-for-movie-
marketing/
http://hubpages.com/hub/top_film_marketing_tactics
http://www.zimbio.com/Kwik-E-Marts/articles/22/6+Fantastically+Fantastic+Movie+Marketing
APPENDIX C FILM FESTIVALS
Significant or notable festivals
"A" Festivals: The festivals in Cannes, Venice, Berlin, Shanghai, Moscow, San Sebastián, Montréal,
Locarno (since 2002), Karlovy Vary, Mar del Plata, Cairo and Tokyo are listed as "A festivals", or "category
one" by the International Federation of Film Producers Associations (FIAPF).[1]
Independent films: In the US, Telluride Film Festival,[citation needed] Sundance Film Festival[2][3], New York
City's Tribeca Film Festival,[citation needed], WorldFest-Houston (founded in 1961), the Sonoma Valley Film
Festival, and the Vail Film Festival[citation needed] are all considered significant festivals for independent film.
North American significance: Toronto is internationally renowned for its film festival, The Toronto
International Film Festival. Begun in 1976, is now the major North American film festival and the most widely
attended worldwide, while Toronto's Hot Docs is the leading North American documentary film festival. The
largest festival, in terms of the number of features shown, is the Seattle International Film Festival,
screening 270 features, and approximately 150 short films.[citation needed] Meanwhile, the New York Film
Festival only shows a few films in each year, but it still has big impact in the United States.[citation needed]
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