moving from free to paid content: how to turn your blog content into a membership site - ben...

Blog to Membership Site in 83 Easy Steps…

Ben Edwards

http://MoneySmartLife.com

@moneysmart

Day #1

Mistake #1

Mistake #2

Day #2

What About Membership Sites?

Common Challenges

1) Technical Overwhelm

2) Build It and They Will Come

Solutions

1) Simplify Technical Decisions

2) Marketing Tools

Decision Funnel

1) Technical Expertise

2) Timeframe

3) Budget

Technical Expertise

• PHP Scripts• Install• Edit

• Integration• Email• PayPal

Timeframe

1) Learn

2) Launch

3) Support

Budget

• Single vs Recurring Cost

• Hiring Help

• Support & Upgrades

• Additional Features & Upsells

Membership Software Types

Compare Options

Comparing Features

• Membership Levels

• Content • Scheduling• Delivery

• Integration• Email• Shopping Cart / Payments• Forums

Comparing Feature Example

What If You Change Your Mind?

Conversion Tips

• Separate Install

• Organize Content

• Planning• Membership Site Blueprint -http://puu.sh/12hYS

WishList Example

Marketing Tools

• Existing Readers• Email• Video

• Potential Readers• Free Reports• Content Teasers• Opt-In

Email

1) Aweber

2) MailChimp

• Newsletter• Auto Responder

Video

1) LeadPlayer

2) Easy Video Player

• Call To Action• Sublist Opt-in

Reader Opt-In

1) Popup Domination

2) Hello Bar

• Attention Grabbing• Make an Offer

Engagement -> Testimonials

• Weekly Emails

• Accountability Partners

• Calls / Webinars

• Contests

• Public Commitment

Membership Software Offers

http://Only9Minutes.com/FINCON

•Digital Access Pass•WishList Member•Ruzuku