mozinar final

Foreign Language: The New Longtailby Zeph Snapp, President – Not Just SEO,

@notjustseo

Tweet with Mozinar attendees: #mozinar

Technical problems or feedback:Please email team@seomoz.org

Hi, I’m Zeph!

Foreign Language SEO:

The New Long-Tail

en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)

Only 2 out of the top

ten GDP’s in the world

speak English

www.internetworldstats.com/stats7.htm

www.mediapost.com/publications/article/175044/greenlight-study-analyzes-multilingual-searches-d.html?edition=47042#ixzz2Cuk48RRF

Because Foreign Language SERP’s Suck

www.seomistry.com/2012/05/03/baidu-seo

English SERP: AVG DA 59

Mexico SERP: AVG DA 43

www.terry.uga.edu/news/releases/2012/buying-power.html

US Foreign Languages

www.census.gov/hhes/socdemo/language/

ahaa.org/default.asp?contentID=161

US HISPANICS GDP = CANADA

Determine The Opportunity

Internal Resources User Names Filter

names.mongabay.com

Cross-Reference With User Info

names.mongabay.com

Google Analytics: Language

You are readyfor Foreign

Language SEO

Google Analytics: Country

OK, So I Cheated

Largest Hispanic Markets Customers?

ahaa.org/default.asp?contentID=161

No Internal Data?

www.pewhispanic.org/hispanic-population-in-select-u-s-metropolitan-areas/#map

Over 80% of USHispanics are ofMexican descent

Proof of Concept

Translate Main Keywords

Tease Out The Long-Tail

Multi-lingual On-Page

Don’t Mess This Up

Subdomains, Sudirectories, or ccTLDs?

www.stateofsearch.com/international-multilingual-sites-criteria-to-establish-seo-friendly-structure

ProTip: Translate URL’s for better UX

Translation #FAIL

www.anarojo.net/tag/malas-traducciones

Free Translation Template!

notjustseo.com/services/translation/template.html

URL, Metadata

notjustseo.com/services/translation/template.html

Break Up The Design

notjustseo.com/services/translation/template.html

Turn It Into Text Boxes

notjustseo.com/services/translation/template.html

Show Changes

notjustseo.com/services/translation/template.html

ABV (Always Be Verifying)

Decide On A Tone

Content & Social

Really Works!

Success: Tripadvisor

“Viaje a Cancun” Six Place

“Viaje a Ciudad de México” First Place

“Viaje a Baja California” Second Place

Spanish Inbound = Traffic

Final Tips

Go Mobile

outspokenmedia.com/seo/make-your-international-visitors-feel-welcome

Be Ready

Q&A Time!

@notjustseo

http://notjustseo.com

zeph@notjustseo.com

http://seomoz.org/webinars