mpi world forum next generation event - smart use of social media during events
Post on 06-May-2015
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Gerrit Heijkoop, How Can I Be Social (HCIBS)
Spread the Word How to Leverage the Use of Social Media During Events
“Have you been active on the #MPIWFNGE
Social Media channels?”
Photos, Feedback and Findings
Twitter: @GHeijkoop Facebook: /HCIBS
story
3.500
500
20
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do you stand?
“I am doing pretty well on Social Media”
Agree Disagree
“I am doing pretty well on Social Media”
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
why
What is the purpose of the knife? A. To make as many cuts as possible
B. To make eating an apple easier
C. To make cutting easier
D. To cut as fast as possible
E. To cut without getting hurt
F. All of the above
# votes: 27
Internet This text box will be used to describe the different message sending methods. TXT The applicable explanations will be inserted after you have started a session. Twitter It is possible to move, resize and modify the appearance of this text box.
Time: 45s
What is the purpose of the knife? A.
B.
C.
D.
E.
F.
To make as many cuts...
To make eating an apple...
To make cutting easier
To cut as fast as possible
To cut without getting...
All of the above
0.0%
63.0%
22.2%
0.0%
3.7%
11.1%
a strategic choice
Brand Exposure
A Social Strategy …
Customer Service
Stakeholder Community
Professional Development
why
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
SHARE!
2005
2013
change
AIDA still exists…
Attention Interest Desire Action Share
how
Lessons #Haren Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
What is the best type of content to share?
A. Short text
B. Photo
C. Video
D. Link
E. PDF file
# votes: 31
Internet This text box will be used to describe the different message sending methods. TXT The applicable explanations will be inserted after you have started a session. Twitter It is possible to move, resize and modify the appearance of this text box.
Time: 45s
What is the best type of content to share?
A.
B.
C.
D.
E.
Short text
Photo
Video
Link
PDF file
6.5%
77.4%
12.9%
3.2%
0.0%
what
how
“Me and …?”
wait …
What are we doing?
Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment
Share an update on Social Media, which 1. Contains #MPIWFNGE 2. Exposes @MPINL & @WorldForum_ 3. Cannot mention it’s a ‘contest’ 4. Gets most likes or interaction before 17:00
#contest
wrap-up
Before we go …
receive slides & e-book “The Ultimate Social Media Roadmap”
gerrit@hcibs.com twitter: @gheijkoop #MPIWFNGE
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Spread the Word How to Leverage the Use of Social Media During Events
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