mtcs visual brand guide v1-4 - mississauga culture · 1 colour versions 1.11 tertiary logo lockup...

Visual Identity Guidelines

V 1.4 10-16-2015

GamesOntario

Jeux del’Ontario

0.1 Logo Suite 3

1.0 Graphic Elements

1.1 Trillium Icon 5

1.2 Trillium Icon – 1 colour versions 6

1.3 Primary Logo Lockup 7

1.4 Primary Logo Lockup – 8

1 colour versions

1.5 Primary Logo Lockup – 9

Spacial Rationale

1.6 Secondary Logo Lockup 10

(Small Type)

1.7 Secondary Logo Lockup 11

(Small Type) – 1 colour versions

1.8 Secondary Logo Lockup 12

(Small Type) – Spacial Rationale

1.9 Tertiary Logo Lockup (Stacked) 13

1.10 Tertiary Logo Lockup (Stacked) – 14

1 colour versions

1.11 Tertiary Logo Lockup 15

(Stacked) – Spacial Rationale

1.12 Clear Space

1.13 Clear Space – Icon 17

1.14 Clear Space – Primary Logo 18

1.15 Clear Space – Secondary Logo 19

1.16 Clear Space – Tertiary Logo 20

1.17 Logo Treatment Don’ts

1.18 Logo Treatment Don’ts 22

1.19 Typography & Colour

1.20 Typography 24

1.21 Colours 25

2.0 Logo Variations

2.1 Logo Variations – 27

Ontario Summer Games

2.2 Logo Variations – 28

Ontario Winter Games

2.3 Logo Variations – 29

Ontario 55+ Summer Games

2.4 Logo Variations – 30

Ontario 55+ Winter Games

2.5 Logo Variations – 31

Ontario ParaSport Games

2.6 Logo Variations (City/Year/Event) 32

3.0 Sample Applications

3.1 Event Tent 34

3.2 Stand Up Banner 35

3.3 T-Shirts 36

3.4 Buttons 37

3.5 Social Avatar 38

3.6 Medal 39

2

Games Ontario Visual Identity Guidelines

Table of Contents

The Games Ontario Logo suite

includes the following versions:

A. Primary Logo Lockup

B. Secondary Logo Lockup

(Small Type)

C. Tertiary Logo Lockup

(Stacked)

D. Trillium Icon

A.

B. C. D.

Jeux del’Ontario

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Games OntarioJeux de l’Ontario

GamesOntario

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Games Ontario Visual Identity Guidelines

0.1 Logo Suite

GRAPHIC ELEMENTS 3

Games Ontario Visual Identity Guidelines

Section 1.0

Graphic Elements

Games Ontario Visual Identity Guidelines

1.1 Trillium Icon

GRAPHIC ELEMENTS 5

Games Ontario Visual Identity Guidelines

1.2 Trillium Icon – 1 colour versions

GRAPHIC ELEMENTS 6

GamesOntario

Jeux del’Ontario

Games Ontario Visual Identity Guidelines

1.3 Primary Logo Lockup

GRAPHIC ELEMENTS 7

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GamesOntario

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Games Ontario Visual Identity Guidelines

1.4 Primary Logo Lockup – 1 colour versions

GRAPHIC ELEMENTS 8

Golden ratio

GamesOntario

Jeux del’Ontario

12

5

5

6

6

5

5

5556

Large Type Version

1

23

45

6

Games Ontario Visual Identity Guidelines

1.5 Primary Logo Lockup – Spacial Rationale

GRAPHIC ELEMENTS 9

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GamesOntario

Games Ontario Visual Identity Guidelines

1.6 Secondary Logo Lockup (Small Type)

GRAPHIC ELEMENTS 10

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GamesOntario

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GamesOntario

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GamesOntario

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GamesOntario

Games Ontario Visual Identity Guidelines

1.7 Secondary Logo Lockup (Small Type) – 1 colour versions

GRAPHIC ELEMENTS 11

Jeux del’Ontario

GamesOntario

13

6

6

6

67

7

6666

Golden ratio

1

23

45

6

Small Type Version

Games Ontario Visual Identity Guidelines

1.8 Secondary Logo Lockup (Small Type) – Spacial Rationale

GRAPHIC ELEMENTS 12

Games OntarioJeux de l’Ontario

Games Ontario Visual Identity Guidelines

1.9 Tertiary Logo Lockup (Stacked)

GRAPHIC ELEMENTS 13

Games OntarioJeux de l’Ontario

Games OntarioJeux de l’Ontario

Games OntarioJeux de l’Ontario

Games OntarioJeux de l’Ontario

Games Ontario Visual Identity Guidelines

1.10 Tertiary Logo Lockup (Stacked) – 1 colour versions

GRAPHIC ELEMENTS 14

1

23

45

6Games OntarioJeux de l’Ontario

1

6

66

67

Golden ratioStacked Version

Games Ontario Visual Identity Guidelines

1.11 Tertiary Logo Lockup (Stacked) – Spacial Rationale

GRAPHIC ELEMENTS 15

Games Ontario

Visual Identity Guidelines

Clear Space

x

0.5x

0.5 x

To ensure that the Games

Ontario logo maintains distinct

from other graphic elements, a

clear space must always be

maintained around the logo. No

other graphic elements should

appear within this space.

Games Ontario Visual Identity Guidelines

1.13 Clear Space – Icon

GRAPHIC ELEMENTS - CLEAR SPACE 17

GamesOntario

Jeux del’Ontario

x

0.5x

0.5 x 0.5 x

Games Ontario Visual Identity Guidelines

1.14 Clear Space – Primary Logo

GRAPHIC ELEMENTS - CLEAR SPACE 18

Jeux del’Ontario

GamesOntario

x

0.5x

0.5 x 0.5 x

Games Ontario Visual Identity Guidelines

1.15 Clear Space – Secondary Logo (Small Type)

GRAPHIC ELEMENTS - CLEAR SPACE 19

Games OntarioJeux de l’Ontario

x

0.5x

0.5 x

Games Ontario Visual Identity Guidelines

1.16 Clear Space – Tertiary Logo Lockup (Stacked)

GRAPHIC ELEMENTS - CLEAR SPACE 20

Games Ontario

Visual Identity Guidelines

Logo Treatment Don’ts

GamesOntario

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Jeux del’Ontario Games

Ontario Jeux de

l’Ontario

GamesOntario

Jeux del’Ontario

LOREM

IPSUM

GamesOntario

Jeux del’Ontario

GamesOntario

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GamesOntario

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Do not allow the mark to becomeillegible on photographic background

Do not place logo on top of gradients or patterns

Do not use secondary colour palette for background colours

Do not place primary mark on top of a colour background

Do not rotate any graphic elements Ensure that logo is at a legible sizeDo not place elements within the Clear Space space

Do not distort the logo

Do not alter the positioning of any graphic elements

Do not outline any of the graphic elements

Do not use unapproved fontsDo not use unapproved colours

Games Ontario Visual Identity Guidelines

1.18 Logo Treatment Don’ts

22

Typography & Colour

Games Ontario

Visual Identity Guidelines

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Aa

Aa Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Aa

Games OntarioLorem ipsum dolor amet

consectetur adipiscing

Fusce ullamcorper ullamcorper orci,

vel rhoncus ligula scelerisque in. Morbi

justo quam, luctus eget risus eget,

volutpat pharetra.*

*Fusce ullamcorper

The fonts for this brand are licensed on a per-user basis. Any Government of Ontario employee, partner or vendors modifying assets that leverage these fonts will need to purchase them at:

www.typography.com/fonts/gotham-rounded/overview/www.typography.com/fonts/gotham/overview/

HeadlineGotham Rounded Bold

Gotham Rounded Bold

Gotham Rounded Bold

Gotham Family (Book, Book Italic, Bold)

SubheadGotham Rounded Book

BodyGotham Book

LegalGotham Italic

Games Ontario Visual Identity Guidelines

1.20 Typography

GRAPHIC ELEMENTS – TYPOGRAPHY & COLOUR 24

To ensure correct reproduction

of printed materials, Pantone

Matching System (PMS) numbers

have been assigned to the

colours noted. Please refer to

the colour breakdown values

as listed in the colour chart.

The secondary colour palette

is only used within the Trillium

Icon to denote overlaping of

shapes. These colours are

not intended to be outside

of the Icon.

Primary Colour Palette

Secondary Colour Palette

CMYK100, 52, 0, 0RGB0, 99, 190HEX#0063be

Pantone

2935

Pantone

CMYK20, 97, 40, 58RGB113, 39, 61HEX#71273d

209Pantone

CMYK95, 0, 75, 65RGB0, 86, 67HEX#005844

7729Pantone

CMYK63, 62, 59, 94RGB42, 39, 35HEX#2a2723

Black

CMYK2, 100, 85, 6RGB204, 09, 47HEX#cc092f

Pantone

186

CMYK96, 2, 100, 12RGB0, 132, 68HEX#008444

Pantone

348

CMYK100, 52, 0, 0RGB0, 99, 190HEX#0063be

Pantone

2935

Games Ontario Visual Identity Guidelines

1.21 Colours

GRAPHIC ELEMENTS – TYPOGRAPHY & COLOUR 25

Games Ontario Visual Identity Guidelines

Section 2.0

Logo Variations

Jeuxd’été del’Ontario

OntarioSummerGames

Jeuxd’été del’Ontario

OntarioSummerGames

Ontario Summer GamesJeux d’été de l’Ontario

Secondary (Small Type)

The secondary lockup uses smaller type proportions relative to the Trillium icon.

Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.

Primary

The primary lockup is to be used in most scenarios.

See below for alternatives and their intended use.

Tertiary (Stacked)

The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.

Secondary (Small Type)

The secondary lockup uses smaller type proportions relative to the Trillium icon.

Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.

Primary

The primary lockup is to be used in most scenarios.

See below for alternatives and their intended use.

Tertiary (Stacked)

The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.

Games Ontario Visual Identity Guidelines

2.1 Logo Variations – Ontario Summer Games

LOGO VARIATIONS 27

OntarioWinterGames

Jeuxd’hiver del’Ontario

Jeuxd’hiver del’Ontario

OntarioWinterGames

Ontario Winter GamesJeux d’hiver de l’Ontario

Secondary (Small Type)

The secondary lockup uses smaller type proportions relative to the Trillium icon.

Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.

Primary

The primary lockup is to be used in most scenarios.

See below for alternatives and their intended use.

Tertiary (Stacked)

The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.

Games Ontario Visual Identity Guidelines

2.2 Logo Variations – Ontario Winter Games

LOGO VARIATIONS 28

Ontario 55+Summer Games

Jeux d’été del’Ontario 55+

Ontario 55+ Summer GamesJeux d’été de l’Ontario 55+

Jeux d’été del’Ontario 55+

Ontario 55+Summer Games

Secondary (Small Type)

The secondary lockup uses smaller type proportions relative to the Trillium icon.

Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.

Primary

The primary lockup is to be used in most scenarios.

See below for alternatives and their intended use.

Tertiary (Stacked)

The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.

Games Ontario Visual Identity Guidelines

2.3 Logo Variations – Ontario 55+ Summer Games

LOGO VARIATIONS 29

Ontario 55+Winter Games

Jeux d’hiver del’Ontario 55+

Jeux d’hiver del’Ontario 55+

Ontario 55+Winter Games

Ontario 55+ Winter GamesJeux d’hiver de l’Ontario 55+

Secondary (Small Type)

The secondary lockup uses smaller type proportions relative to the Trillium icon.

Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.

Primary

The primary lockup is to be used in most scenarios.

See below for alternatives and their intended use.

Tertiary (Stacked)

The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.

Games Ontario Visual Identity Guidelines

2.4 Logo Variations – Ontario 55+ Winter Games

LOGO VARIATIONS 30

Ontario ParaSportGames

Jeux ParaSport del’Ontario

Jeux ParaSport del’Ontario

Ontario ParaSportGames

Ontario ParaSport GamesJeux ParaSport de l’Ontario

Secondary (Small Type)

The secondary lockup uses smaller type proportions relative to the Trillium icon.

Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.

Primary

The primary lockup is to be used in most scenarios.

See below for alternatives and their intended use.

Tertiary (Stacked)

The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.

Games Ontario Visual Identity Guidelines

2.5 Logo Variations – Ontario ParaSport Games

LOGO VARIATIONS 31

Ontario Summer Games

Jeux d’été de l’Ontario

Municipality20XX

Ontario 55+ Summer Games

Jeux d’été del’Ontario 55+

Municipality20XX

OntarioParaSport Games

Jeux ParaSportde l’Ontario

Municipality20XX

Games Ontario Visual Identity Guidelines

2.6 Logo Variations (City/Year/Event)

LOGO VARIATIONS 32

Games Ontario Visual Identity Guidelines

Section 3.0

Sample Applications

Sample application visuals are not actual designs. Use as design system reference only.

Games Ontario Visual Identity Guidelines

3.1 Event Tent

SAMPLE APPLICATIONS 34

Sample application visuals are not actual designs. Use as design system reference only.

Games OntarioJeux de l’Ontario

Games Ontario Visual Identity Guidelines

3.2 Stand Up Banner

SAMPLE APPLICATIONS 35

Sample application visuals are not actual designs. Use as design system reference only.

SAMPLE APPLICATIONS 36

Games Ontario Visual Identity Guidelines

3.3 T-Shirts

Sample application visuals are not actual designs. Use as design system reference only.

SAMPLE APPLICATIONS 37

Games Ontario Visual Identity Guidelines

3.4 Buttons

Sample application visuals are not actual designs. Use as design system reference only.

Games Ontario Visual Identity Guidelines

3.5 Social Avatar

SAMPLE APPLICATIONS 38

Sample application visuals are not actual designs. Use as design system reference only.

SAMPLE APPLICATIONS 39

Games Ontario Visual Identity Guidelines

3.6 Medals

Games OntarioJeux de l’Ontario