multichannel marketing trends 2017

How to close the loop in medical rep - physician - patient communication.

MCM trends 2017

Who we areClients

Who we arePartners

EVENTS 2016

We might have met

A day in a life of the sales rep

36% selling24 % in person vs. 12% virtually

64% not selling

State of Sales Report, Salesforce

The challenge to mHCPs is to leverage their agile, iterative

methodologies within an established, rigorous industry

HCP

The Wearable Life 2.0, PwC

65% have become a stronger advocate

for my own health; I no longer

automatically accept what the doctor tells

me.

Patient

Generation HowHavas

Trend #1

30% of companies

already use eDetailing;

60% are

planning to replace printed

aids with interactive

content

The Role of the Sales Representative in a Multichannel World, eyeforpharma

Trend#2

56% of physicians prefer interactive dialogue; 45% – value visual effects

Multichannel Engagement Report, IMS Health

94% who met a sales rep online

are willing to attend another

remote session.

Trend#3

The QuintilesIMS research in UK & Spain

Trend#4

52% of smartphone users look for medical information from a mobile device

Mobile Health Market Report 2013-2017, Research2Guidance

49% use wearables for healthcare control

Trend#5

The Wearable Life 2.0, PwC

Trend #6

State of Sales Report, Salesforce

Trend#7

State of Sales Report, Salesforce

How to connect stakeholders across channels?

How to accomplish: DIGITAL FACTORY

- TECHNOLOGY - HUMAN RESOURCES- INNOVATION - RAPID UPDATES

DICISION MAKING TOOL

- TRACK THE USER JOURNEY- MEASURE ENGAGEMENT- USE DATA TO SUPPORT DECISION MAKING PROCESS

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