multifamily design forecast brochure vol 5 2016
Post on 26-Jul-2016
216 Views
Preview:
DESCRIPTION
TRANSCRIPT
Vol. 5 2016
Multifamily Design Forecasting
Table of Contents
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Market Studies 1-4
Renting to Millennials 6-7
Future Demographic Considerations 8
Apartment Finish Trends 10 - 18
Amenity Trends | Suburban | Garden Style vs Urban Mid-Rise I Hi-Rise 19 & 20
Amenity Trends | Suburban | Garden Style vs Urban Mid-Rise I Hi-Rise 21 & 22
Amenity Trends | Unique 23
Amenity Trends | On The Decline 24
Individuality | The most timeless design advice 26
Color Trends 2016 27-30
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Market StudyMarket StudyDESIGNING FOR GEN X + BOOMERS
1
“ M O R E A N D M O R E G E N X A N D
M I L L E N N I A L S A R E E S C H E W I N G T H E
T R A D I T I O N A L S I N G L E - F A M I L Y
H O M E P U R C H A S E A N D C H O O S I N G
C O N D O M I N I U M L I V I N G T H A T ’ S L O W O N
M A I N T E N A N C E
B U T h i g h o n s t y l e B E C A U S E I T B E T T E R
F I T S W I T H T H E I R B U S Y L I F E S T Y L E S ” -
m u l t i h o u s i n g n e w s . c o m
- Born between 1965 AND 1980 - latch-key kids - Entrepreneurial | Individualistic- Save Neighborhood, Not The World- Desire A Chance To Learn, Explore And Make A Contribution- Eager To Make Marriages Work and To Be There For Their
Children- Into Labels + Brand Names- Cautious, Self-reliant- AVERAGE 7 Career Changes IN THEIR LIFETIME- Late To Marry- Raised In Technology Transition Phase
DESIGNING for GEN X
MARKET study
Ages 35 | 50
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Market StudyGEN X
2
- Born Between 1946 And 1964- Save-the-world Revolutionaries - Party-hard Career Climbers- Me GENERATION - Optimistic, Driven, Team-Oriented- Self Righteous & Self- Centered- Strong Desire To Rest | Change The Common VALUES
For The Good Of All - One Of The Largest Generations In History With 77
Million People- First Generation To Use The Word Retirement | To Mean
Being Able To Enjoy Life After The Children Have Left Home
- This Generation Is More Likely To Take Up Active Hobbies
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
DESIGNING for BOOMERSAges 60 | 70
Market StudyBOOMERS
3
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
$200 BillionBUYING/RENTING
POWER
Millennials = Amenities+ +4
- Born between 1982 AND 2002- Gen Y, iGEN, GEN ME- Largest Generational Cohort Alive (surpassed baby boomers)- Delayed Hope of Purchasing A Home - Sustained Fear From Housing Crash - Estimated That The Millennial Renter Makes Up To 40% of
Housing Market. 90% of Which Are Renters
Market StudyMILLENNIALS
DESIGNING for BOOMERSAges 60 | 70
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 5
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 6
Renting to Millennials10 Things you need to know
1 2 3 4 5They love theirfurry friends
2 wheels arebetter than 4
They're growingup and having kids
They cook and dineout less than Gen X
More than 76% of Millennials own cats or
dogs.
Pet-friendly rentals help ensure you don't just
attract 24% of this market.
The average Millennial drove 23% LESS in 2009,
the sharpest reduction for any age group.
Bike storage could be a deal maker for the 2 wheeled commuter.
Walkability to restaurants, grocery
shopping, and night life is important to Millennials.
10.8 million Millennials have children and are
looking for rentals to fittheir lifestyle.
More families rent todaythan yesterday,
especially in urban locations.
Millennials dined out 1 night less per week in
2012 than they did 5 years prior.
Modern, updated kitchens can be a huge selling point for the 61% of
Millennials who enjoy cooking.
63% of Millennials donate to charities and prefer companies that do the
same.
Roughly 7 in 10 Millennials say they
recycle athome.
Community& Environment
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 7
Renting to Millennials10 Things you need to know
6 7 8 9 10Working Remotely
Safety is a toppriority
They're takingabout you
They have a One-click mentality
30 million Americans worked from home at
least once a week in 2013.
53 million Americans freelance: which was 34%of the workforce in 2014.
Think about leasable offices, work spaces and smart/virtual conference
rooms.
Millennials want to feel safe where they live.
76% reported safe streets as a number one
priority for metro dwelling.
Relying heavily on word of mouth, more than 75%of Millennial renters base their decisions on ratings
and reviews.
Transparency is highly important to Millennials.
Millennials want instant gratification & resources
at their fingertips.
74% believe new technology makes life
easier.
Concierge service menus are getting longer
and longer.
Many Millennials value outdoor living spaces
equally to indoor lounging areas.
Even modern patches of faux grass are great as an
alternative to hard scape.
They needFresh air
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 8
Future Demographic Considerations
MILLENNIALS ARE GROWING UP AND HAVING KIDS
The Millennials will be starting to have families over the nextcoming decade.
By studying the habits of the Millennial generation, we know theyare prone to renting versus owning. We know they are hooked onthe lifestyle and amenities, therefore, we are preparing toaccommodate this generation as they evolve and raise families.
This is a stronger trend in urban locations but also noteworthy forsuburban markets.
BABY BOOMERS AND EMPTY-NESTERS
This population is shedding the big family home. They arenoticing, in a major way, what these new amenity-heavycommunities have to offer. These are not the apartmentcommunities they remember!
Boomers are preparing to travel more and visit their childrenwho are scattered around the country/globe and like theidea of a low maintenance with luxury finishes andamenities.
These communities should be designed with some aging-in-place mindfulness and should be designed to target the 35+Gen X and Boomer demographic.
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish Trends
CABINETRYDoor Style Depends on MarketOpen Kitchen ShelvingGlass Front Kitchen Cabinets2-Toned Cabinetry42”-48”H Upper CabinetsLong Cabinet Pulls, Tab Pulls, Mixed Pulls + KnobsSoft-Close Drawers and CabinetsFeature Cabinets: Trash/Recycle, Cutting Board, Dog-Food Drawer.
APPLIANCESStainless (Faux or Clean Steel ok if Budget Dictates)Slide in Range (As Opposed to Free Standing)Decorative HoodWall OvenRef. w/ Ice Maker, (Water + Ice in Door if Possible)Wine RefrigeratorEnergy Star
LIGHTINGPendants Over Bar | IslandRecess in Kitchen (Elsewhere if Possible)Under Cabinet LightingFinishes: Chrome, Brushed Nickel, Warm Metals, Matte BlackLED
GENERALQuartz Countertops (2cm ok)Full Height Tile Backsplash (Simple)Faucet: Hi-Arc Pull-Out Spray (No Escutcheon)Islands: Single Height (36"H) No Split-LevelMoveable Islands or Partially Open with LegsWalk-in Pantry or Pantry CabinetsSame Flooring as Other Living Areas (No Transition)CAPS Considerations (Depending on Target Market)USB Outlet
ON THE DECLINEGranite CountertopsDouble Bay SinkMosaic Multi-Color Glass BacksplashFluorescent Cloud Light FixturesBar-Pull Cabinet HardwareLaminate (esp. post-form) Countertops
Kitchen
TOP 51. Quartz Counter Tops2. Upgraded High Arc Faucet and Single Bay Deep Sink3. Tile Backsplash4. USB Outlets5. Ample Lighting Including Island Pendants
10
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 11
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish Trends
Space for dining table in kitchen is a cost saving technique versus constructing an island. This allows for more convertible spaces, which is trending.
Open leg islands mirror the custom look happening in high-end residential, which apartment trends tend to follow. Waterfall-style island countertops are expensive and may date more quickly.
Kitchen
12
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish TrendsKitchen Cabinetry
13
ShakerWhite
ShakerEspresso
Shaker Grey
Slab WhiteGloss on
Uppers Only
SlabTexture
Dark Charcoal
SlabTexture
GreyTwo
Toned
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish TrendsKitchen Cabinetry Inspiration
14
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 15
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish TrendsBathroom
16
GENERALWalk-in Shower w/ Frameless EnclosureTub (Guest Bath) w/ Glass door + Tile SurroundWainscot Wall-Tile in Bathrooms Framed Vanity Mirrors (ex. Mirror Mate for Reno) Electric/Backlit Mirrors (ex. Celestino)Plate Mirrors Floating Off Wall w/ Blocking Hardware: Hooks vs Towel Bars, Modern Package to Match Faucet Style
ON THE DECLINEMedicine Cabinets: Remove Old in Renovations, (New Modern Ones can be Utilized in Compact Unit Plans)Molded Fiberglass Shower Wall Panels
VANITYDuplicate Kitchen Door Style & Countertop Floating Vanities Raised Comfort-Height Vanity (34”H ADA/Fair Housing)Long Cabinet Pulls, Tab Pulls, Mixed Pulls + KnobsDouble Sink Vanity in Master Bath
PLUMBING FIXTURESLav Faucet: 8” Widespread (*no 4” center set) or SingleShower Rain HeadElongated Comfort-Height ToiletsRectangular Sinks Low-Flow, Water Sense Fixtures
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 17
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish TrendsMiscellaneous
18
TECHNOLOGYHigh Speed Internet Access (Free Wi-Fi)USB Outlets (Kitchen + Bed Wall)Programmable Smart ThermostatKeyless | Electronic EntryBluetooth Wireless Speakers
LIGHTINGLED!Fewer Pendants Over Dining Areas for Flexible Use of SpaceRecessed Lighting (Thin Surface Mount LED Model)Fan w/ Integrated Light Decora Electrical DevicesDimmers On Decorative Fixtures*avoid halogen + xenon lamping
FLOORINGAs Few Flooring Breaks As PossibleContinue Entry + Living Area Flooring in Kitchen + Bath Bedroom: LVT or Solid Surface if Budget PermitsUpgraded Carpet for Bedrooms Such as a Modern Loop vs Frieze or Cut PilePolished Concrete (if applicable)*Carpet Lifespan 2-3yrs vs. LVT Lifespan 5-10yrs (12mil.+ ideal)
GENERALFinish Package Must Be Location/Region Specific*one size doesn’t fit all
Full Size Washer | Dryers In-UnitChrome or Brushed Nickel Finishes Ceiling: 9’+ In New Development Paint: Greys or Crisp White on White Entry Valet Built-InCustom Closet Shelving Systems 2” Wood Blinds or Solar ShadesDoors: Solid, 1, 2, 3, or 5-Panel, Sliding Barn Style, Frosted Glass Doors.Full Length Mirror Built into Door Panel Sustainable/Green Materials Wall + Ceiling Finish: Smooth (Avoid Orange Peel, Knock-Down, Popcorn etc.)Window Treatments 2” Blinds and/or Solar Shades
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish TrendsSuburban Top 15
19
I
*Research was preformed by CID Design Group by looking at an axio-metric database of all new property websites as of January 1st 2015. Our team visited each community website nation wide to see how new product is marketing its apartment finishes and amenities. The research was separated into suburban and urban categories.
SuburbanGarden Style Communities
Private Garage
Quartz | Countertops
Large | Walk in Closets
Gourmet Kitchen
In-Home Washer and Dryer
Balcony
Pet Friendly
Energy Star Appliances
High Ceilings
Solid Surface Flooring (main living areas)
Full Size Washer | Dryer
Smoke-Free
Energy Efficient Windows
Tiled Showers
Stainless Steel Appliances
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Apartment Finish TrendsUrban Top 15
20
I
*Research was preformed by CID Design Group by looking at an axio-metric database of all new property websites as of January 1st 2015. Our team visited each community website nation wide to see how new product is marketing its apartment finishes and amenities. The research was separated into suburban and urban categories.
UrbanMid Rise I Hide Rise
Quartz | Granite Countertops
Solid Surface Flooring
Custom Cabinetry
Gourmet Kitchen
In-Home Washer and Dryer
Full Size Washer | Dryer
Walk-in Closets
Energy Star Appliances
High Ceilings
Floor-to Ceiling Windows
Breakfast Bar
Gas Stovetop
Garbage Disposal
Stainless Steel Appliances
Energy Efficient Windows
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Amenities TrendsSuburban
21
*Research was preformed by CID Design Group by looking at an axio-metric database of all new property websites as of January 1st 2015. Our team visited each community website nation wide to see how new product is marketing its apartment finishes and amenities. The research was separated into suburban and urban categories.
1 Premium Fitness | Health Center (Club/Boutique Style)2 Package Service | Parcel Lockers3 Pool (Resort Style) 4 Clubhouse | Lounge5 Pet Friendly Amenities 6 Outdoor Grill | Kitchen 7 Premium Parking | Garage Options 8 Walking Paths (w/ Fitness Stations)9 Smoke-Free Community10 Online Portal for Residents 11 Gaming (Indoor or Outdoor)12 Green | Ecofriendly Community (Recycle, Car Charging, Bike Racks | Storage, etc.)13 Coffee | Hospitality Bar14 Tech/Business Lounge (not necessarily private) 15 Outdoor TV Lounge | Fire pit | Fireplace
Suburban
Garden Style Communities
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Amenities TrendsUrban
22
*Research was preformed by CID Design Group by looking at an axio-metric database of all new property websites as of January 1st 2015. Our team visited each community website nation wide to see how new product is marketing its apartment finishes and amenities. The research was separated into suburban and urban categories.
1 Fitness | Health Center (Club-Style)2 Secured | Underground | Garage Parking3 Bike Amenities (Storage, Wash, Service, Covered, Secure)4 Pool (Resort Style)5 Pet Friendly Amenities | Dog Run6 Concierge Services7 Roof Deck | Terrace8 Package Service 9 Facility-Wide Internet Access (Hi-Speed)10 Outdoor Grilling Area | BBQ11 Walkability & Convenient Location12 Green | Ecofriendly Community (Recycle, Car Charging, etc)13 Media Room14 Dry Cleaning Service
UrbanMid-Rise Hi-Rise
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Amenities TrendsUnique
23
FITNESS |WELLNESSVirtual Fitness (Fitness on Demand, Wexar, DIY)Spin Studio Personal Training Ballet Bar (Barre)Yoga + Aerobic Boxing StudioTRX | Cross Fit Rock Climbing WallLap | Resistance Pool
CLUB | AMENITY SPACESDemonstration Kitchen | ClassesCulture LoungeTech Lounge w/ iMac Stations Leasable Office SpacesSmart Conference Rooms Wine and/or Bourbon Lounge (Enomatic)Hospitality, Coffee, Herbal Tea BarFresh Vending + Sundries/ Convenient ShopPizza Ovens Art Studio | Craft Room | Gift-Wrapping Station
GREENZip Car Availability Car Charging Stations Community / Rentable Bikes LEED Certified BuildingRecycling | Compost Water Sense + Hands Free Plumbing FixturesSustainable Lighting | LED | Energy StarSolar PanelsRain Water Collection SystemsLow VOC Paint Used Throughout
CONCIERGE SERVICESDry CleaningErrand ServicesCar DetailingValet ParkingPet Care | WalkingLimousine | Car ServicePartnership with Restaurants for Delivery | Events etc.Gift WrappingIT | Technology Concierge (Hang TV's, network, etc.)
MISCRetail spaceBarberIndoor PoolGuest | Corporate Suites | Vacation SuitesStorage UnitsPackage Vending (Parcel Pending)Amazon DropboxGrocery Delivery/StorageATMKids Play | Gaming Room Popcorn etc.
OUTDOOR Herb Garden | Green House | Barrel Garden Private Cabanas, Rentable | Reserve ableOutdoor Movies (Screen on the Green, Poolside, Projection)Splash Pad Hammock Park Zen | Meditation Garden Luxury Pool: Salt Water, Sun shelf w/ Chaise, Swim-Up Bar
GAMINGBocce Ball court Squash CourtPutting Green Outdoor Twister Lawn Chess/ CheckersBilliards (Indoor/Outdoor)Table Tennis (Indoor/Outdoor)Bean Bag/ Corn hole Tiki Ring Toss Horse ShoesShuffle Board | Foosball Vintage Arcade Game (Pack Man, Skeeball)Wall Mounted Board Games
PET-FRIENDLYDoggie Day Care + Services Pet SpaPet VendingDog Park Benches w/ USB Charging StationAgility Station + Pet Drinking Fountain
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Amenities on the DeclineOn the Decline
24
Large Single Space Fitness Centers w/ Large Locker Rooms + ShowersPreferred: Smaller Fitness Suites | Studios for Classes, Pilates, Training etc.
Racquetball + Basketball Courts
Private Enclosed Business Center Preferred: Scattered Creative Spaces, Open + Integrated w/ Other Club Spaces
Enclosed Full Kitchen in Clubhouse Preferred: Open Sleek Kitchens w/ Multi-Function Islands (Used for Gathering, Cooking Demonstration, Events, etc..)
Indoor | Black Box Theater Preferred: Outdoor Theaters, Weather Permitting w/ Moveable Furniture
Large Swimming Pool*not as important as the creative use of the deck space for other outdoor activities
Phone Landlines in Apartments Preferred: Direct Data Connections
Cookie Cutter Units Preferred: More Plan Options
Single-Use Type Spaces
Defined Dining Area in Units Preferred: More Convertible Type Spaces
Large Apartment Units Preferred: Smaller Plans, w/ Emphasis on Amenity Space
Soda Vending Machines Preferred: Fresh Vending, Pet Vending, etc.
Tanning Beds
Hot Tubs | Spas | Sauna
Leasing Kiosks
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 25
Private enclosed business centers are obsolete. They are being replaced by scattered creative spaces, tablet bars and other open work areas that are integrated within club and amenity spaces.
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
IndividualityThe Most Timeless Design Advice
26
Avoid generic and cookie cutter design at all costs by fostering individuality with the community's design, brand, story and amenity program. There are so many opportunities to do something different and memorable to be set apart from your competitors.
“We build our story from history; which influences our design, and drives the artistic vision. A historically aware space helps to establish the connection to the location. Through an understanding of history we create a neighborhood identity and foster a sense of belonging.” - CID DESIGN GROUP
EXAMPLES:
- A community dog! How memorable is that?! Bozzutto developed a community in DC with a resident bulldog that spends its days in the leasing clubhouse greeting guests and making people smile!
- A unique and memorable art installation such us Wood Partners community in Scottsdale Arizona that features a Fender guitar exhibit, a homage to the Global HQ of Vanguard and Fender nearby.
- A wall-to-wall interactive digital art in installation.
- Learning the history of the land the community is built-upon and having a vintage photography gallery telling that story.
- Displaying a vintage mechanism from the cotton mill that used to stand on the building site, or reclaiming wood, or vintage windows from nearby. Surfing the local salvage yards or talking to the local historical society has been a great resource for us!
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Color TrendsSherwin Williams I Alabaster SW 7008
27
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Color TrendsPantone I Rose Quartz + Serenity
28
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Color TrendsBenjamin Moore I Simply White OC-117
29
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
Color TrendsDulux and Others I Cherished Gold
30
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED
CID Design GroupWhere we are?
31
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 32
WE BELIEVE
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 33
THE TEAMBarbara Jenn
ZELLA ZELLAMichele
BUZZARDKatie
BINKOWSKISarah
ROWLEY
DenisCOUTURE-COWELL
GermanBAHAMON
KelliKNACKSTEDT
TamaraCHESNEY
BeckyNICHOLSON
©CID DESIGN GROUP LLC ALL RIGHTS RESERVED 34
THE TEAMErin Manuela
BANDARIZ MONCAYOMichelle
GOMEZTimothy
RIEMAlanna
GILLEN
LaurelMCDARIES
BraileyWILLIAMS
EdHERRING
KaylaCARLSON
O: 239.495.3806 | C: 239.961.3939www.cid-designgroup.com
design@cid-designgroup.com
top related