museumnext amsterdam, may 14 2013

Crowdsourcing the city

Marijke Oosterbroekm.oosterbroek@amsterdammuseum.nl/moosterbroek

Hester Gersoniush.gersonius@amsterdammuseum.nl/hestergersonius

Memoryof

North

Memoryof

South

Memoryof

West

Memoryof

East

Hart

Memoryof

North

Memoryof

EastMemory

of

South

Memoryof

West Hart

Memoryof

North

Memoryof

EastMemory

of

South

Memoryof

West Hart

AM 2020

The Amsterdam Museum brings the history of the city to life for a large and diverse audience. The Amsterdam Museum challenges residents and visitors to deepen their relationship with

the city.

Mission

In 2020, the Amsterdam Museum is an open and accessible museum that increases bonding with and between the diverse population

groups of Amsterdam and acts as 'meeting point' of the city. We want to achieve this by

putting on target specific exhibitions, activities and events, both within and outside the walls

of the museum.

Vision

1. Inviting; the museum is as open and transparent as possible

2. Narrative; the museum uses accessible and attractive techniques to tell the story

3. Participatory; visitors are mobilized to participate and add their own ideas and stories to those of the city and the museum

4. Binding; the museum makes a contribution to the binding of the residents with their city and between the residents themselves

5. Sustainability; the museum invests in long-term yields

Key concepts

• "You need to shoot, otherwist you can't score."

• "Every downside, has is upside."

• "They may not hang beautiful goals in a museum, but it’s still art."

Cruijffian statements

What's next?