music industry business plan
Post on 22-Oct-2014
5.455 Views
Preview:
DESCRIPTION
TRANSCRIPT
STARTING POINT On your mark. Get set. Go!
INDUSTRY ANALYSISIn a nutshell
Risk of entrants is high
Buyer power is high
Supplier power in this market is high
Threat of substitutes is fairly high- as this is a somewhat saturated market in terms of general services. What we are offering has not truly hit the market yet—thus the threat of substitutes is unknown.
Rivalry among Existing firms is high
FORTE.COMFORTE.COMSOCIAL MUSIC DISCOVERYSOCIAL MUSIC DISCOVERY
STOP!
Large competitors dominate the market
Organic growth market
Very short life span
Startup phasing required with very high startup costs
Speed of competitor response
Barriers to major label contracting
There wasn’t enough differentiation from Disney and the other major players.
The risk of investment was too high, especially when carrying inventory.
The start-up costs were staggering.
TAKE AWAY’SFrom Beginning to End
top related