music video pitch (unit 5) - rebecca lin

a

presentation

Formed by myself in 2009

Majority of projects useStop motion(www.youtube.com/becccalin)

Expertise in 450D Canon Camera, Photoshop CS3, iMovie and Boinx iStopmotion

Influenced by Director and Artist Tim Burton

The company

“One person's crazyness is another person's reality” - Tim Burton

What is it?

A visually interesting music video for a singer-song

writer Kina Grannis (Youtube star)

Approached technique:

Stop-motion with edited photographs

Target Audience:

Females (Aged from 16 – 19 years old)

Proposed length of video:

Length of chosen song (3:18)

Genre:

Arthouse video

Purpose:

Promote and recognize the star Kina Grannis

Outline of project

Photographer

SO Hing-keung

- Layering

- Black & White

- Distressing Film

(A photography exhibition visited in Shatin, Hong Kong)

Inspiration for Idea

Singer – Song writer(Written 50 original songs)

Youtube star

Unsigned

English speaking

Located Los Angeles, CA

Accessible via Facebook inbox and a PO box

Kina Grannis

Via Facebook Inbox

Music/Song rights

Consent form sent to:

Consent Form:

“World In Front Of Me” Duration of song - 3:18 Has not been made into a music video

Song choice

Acoustic

Mellow

-----------------------------------------------

Chorus Lyrics:

To the world in front of meWatch as it unfolds so

beautifullyFitting all the pieces perfectlyIt's the world in front of me

Arthouse Music Video- Indie- Abstract- Artistic

Indie Short for independent rock.

In terms of music it would be

independent of major labels/mainstream stuff.

Genre

Example:OK GO – Here It Goes Again

Locations

Tsim Sha Tsui Roof tops overlooking Central

• Tsim Sha Tsui Roof tops overlooking Tsim Sha Tsui’s Clock Tower

•Kwai Hing

- To promote Kina Grannis

- Create awareness of up coming artists

- Generate a wider variety of fans (International)

- Possibly promote Hong Kong as a developing city

- To ENTERTAIN

Purpose of product

Females (16 – 19 years old)

Target Audience

Target Audience appeal

Happy or Sad song preferred:- Majority asked had chosen a Sad

song to fit the Mood explored- 2 females = Happy Song- 5 females = Sad Song

Why will the product be appealing to the audience?

Sad Song

Happy Song

0 1 2 3 4 5 6

Question 1

Number of People

Music video content:

• Majority chosen an abstract approach to the music video (Arthouse)

• 4 females = Arthouse

• 3 females = Story told

Literal Music Video

Abstract & Artistic Video

Told a Story0

0.51

1.52

2.53

3.54

4.5

Question 2

Number of People

Target Audience appeal

Yes No012345678

Question 5

Number of People

Stop motion suitability:

• Unanimous decision that stop-motion that using stop motion as the technique, is well fitting, suiting the song and the genre of the music video

Using a happy song but mellow and acoustic atmosphere

Visually Interesting to fit abstract & artistic option, as well as telling a short story of a developing and changing city (Hong Kong)

Definitely approaching the music video with the artistic technique – Stop motion

Target Audience appeal

Moodboard

Sunlight lighting will be used as the majority of the photographs will be taken during the day

Lighting

• City lights and lamp posts will light upsmall areas like spot lights for photographs at night

Extreme close ups of objects and faces

Radial Zoom

Camera Work

High Angle Shots

Low Angle Shots

Photoshop CS3iMovie

Programmes & Software

Using the same or similar vectors on Photoshop CS3 on top of photographs taken

Editing and Experimenting

Problems:Duration of the edit of photographs process

Solutions:Slip up the photographs into scenes and edit them

daily, scene by scene. Then import into iMovie and start the next scene, copying and pasting the vector. Need to stick to production schedule.

Problems & Solutions

Photoshop Vectors : Free of charge (download off the internet)

450D Canon Camera: Free of charge(my own camera)

Music/song rights: Free of charge(due to consent from artist)

Actors – Drama students: Free of charge

Photoshop CS3: Free of charge

Distribution: Free of charge

Memory Card (4G): $300 HKD

Other essentials for Production team: $200 HKD

Cost

TOTAL: $ 500HKD

Is it practical?

Locations are public in Hong Kong therefore no consent forms needed

Locations will not include logos of any company (i.e. McDonalds)

Actors and actresses easily accessible & free of charge

Editing software is already paid for and installed onto a laptop

450D Canon DLSR Camera already purchased and owned

Hard drive 20GB purchased already in case of storage full on MacBook

Practicality

Viability

Is it viable?

Audience Research shows that music videos that use stop motion are popular

Space in the music industry for stop motion based videos: combination of the two proven to be attracting to the target audience

Question 4Bruno Mars - Just The Way You AreOren Lavie - Her Morning EleganceSia - Breathe MeKina Grannis - Valentine

Product can be distributed through:Vimeo

(http://www.vimeo.com)

Youtube(http://www.youtube.com)

Personal Tumblr website(http://www.rebeccatrudylin.tumblr.com)

Where ever Kina Grannis will distribute to (due to video rights)

Distribution of the product

Thank you for listening!