musik di era digital

MUSIK DI JAMAN DIGITALby Robin Malau

FACT #1The digital age

No place to hide Nowhere to run

Music = Commercial.

No commerce = no music.

Humans are the source of conflict. Not music nor business.

FACT #2

Commercial Music in Digital Era.

Do not afraid...

5 Ages of MediaOral Age

Scribal Age Print Age Electric Age

Digital Age

THE GREAT RATIO SHIFT

NOT ‘THE DEATH’ OF ANYTHING

GO NATIVE!

Area Traditional Digital Era Business Models Example

Service Call Centers Peer Communities McAfee

Capitalization A few big investors Crowdfunding KickStarter

Distribution Partnership contracts Open Marketplaces Etsy

Sales Sales Team Incentives Customer Love Evernote

Source: HBR

All good things happen in the past...

REALLY?

New Horizon research (via National Association for Music Education)

The Guardian, 2011

Innovation in music business has never come from the music

industry.

Foremost technical designers and engineers in Silicon Valley are almost

all practicing musicians.

•10 billion iTunes downloads.

•500 million Angry Birds downloads (Nov ’11).

•Mininova torrent download 7 billion/year (all - 2009).

•Indonesia: 237.556.363 population, 210.391.300 mobile subscribers.

NUMBERS LOVE

BUSINESS MODEL(S)?

“EASY” IS KILLING “FREE”

CwF+RtB

“Alternative to Music Piracy” -Torrent Freak-

Variable pricing: A minimum price… or more.

Raise fund for your art, music projects

•1997 - American Tour.

•Crowdfund through the internet.

•Gets $60k to fund the tour.

•in 2001 - pre-order album reached 12k, enough for recording.

Viral videos.

120 million views on YouTube.

Sells 600k records.

Income: licensing & sponsorship.

Product Placement Chevrolet: 14 million views on YouTube

The stage is empty.

OCCUPY!