my brand story - amazon s3 · © 2016 my brand story. all rights reserved. 07. where is your point...

www.mybrandstory.me© 2016 MY BRAND STORY. All Rights Reserved.

www.mybrandstory.me© 2016 MY BRAND STORY. All Rights Reserved.

MY BRAND STORY

BRAND PACK www.mybrandstory.me© 2016 MY BRAND STORY. All Rights Reserved.

www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.

BRAND NAME01

WHAT WAS YOUR INSPIRATION/MOTIVATION TO START THE BUSINESS?04

PRODUCT OR SERVICE YOU OFFER02

HOW DID YOU START?03

Business Info

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WHERE IS YOUR POINT OF DIFFERENCE?07

WHERE IS YOUR ATTRACTION?08

10 WHAT IS YOUR DISTINCTION?

WHY DO YOU EXIST?09

WHAT DOES YOUR BUSINESS OFFER?05

WHAT IS IT YOUR BUSINESS IS BRANDING?06

WANT:

NEED:

Business Info

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BRAND

PERSONALITYPersonality trait(s)

BRAND VALUES1.

2.

3.

Write a connecting sentence EMOTIONAL REWARDS

FUNCTIONAL ATTRIBUTES

1.

2.

3.

PHYSICAL ATTRIBUTES

1.

2.

3.

Brand Core

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A Day In the Life

Night

Evening

Mid Morning

Morning

Afternoon

Lunch

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Competitive SetProduct/Service Brand Name Strengths Weakness

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Core Offering - USPs

1.

2.

3.

4.

5.

USPs

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Mission Statement

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Brand Map

1.

2.

3.

4.

1.

2.

3.

Mission Statement

Style

Feel

Target Market

Values

Product/ Service

USPs