my creative process (or when to give your cat a belly rub)

Post on 29-Nov-2014

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Sharing my process for design with the Miami tech community at O Cinema Wynwood on 9/2/14. A summary. As a designer, you must: 1. Simply define problem in a way you understand it and make sure all of the stakeholders are onboard your definition. "What problem am I solving and what emotion am I trying to capture?" 2. Research possible solutions. Use a resource called Dribbble.com to look up aesthetic styles and different layout design ideas. 3. Everything from the definition of the problem to the layout ideas, you should write down every detail. Make a bunch of sketches, and then make some more. Brotip: Bring the notepad and pen to bed with you. 4. Take a break. Walk away for a day. Once the seed is planted, your mind will create the ideas. The solutions to the problems you're trying to solve will likely come unexpected. 5. Make iterations after taking a break, review with stakeholders, and if all is good, proceed to creating a high fidelity mockup using software like Photoshop or Sketch. Vitaliy G http://evermark.me/vitaliyg

TRANSCRIPT

Vitaliy GnezdilovDesigner @CBSSports and Personal Branding Pro @Evermarkme.

Almost got kicked out of Tennessee for confusing waffles

with pancakes. Don't make the same mistake!

evermark.me/vitaliyg

Understand the problem

What problem am I solving and what

emotion am I trying to capture?

1

Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Research solutions

How can you make existing designs better?

What can you do to push the envelope?

2

Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Get all ideas on paper

If it takes you an evolutionary step in a

different direction—and it will—

get it on paper.

3

Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

BROTIP

Bring a pen and a notepad with you to bed.

Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Brand yourself. Vitaliy Gnezdilov @VitaliyG hello@vitaliyg.com

Take a break

Once the seed is planted in your mind,

the ideas will come to you.

4

Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Iterate and polish

Bring the design into Photoshop or a

simpler tool like Sketch.

5

Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Vitaliy Gnezdilov

evermark.me/vitaliyg

thank you

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