my logos by andrew cohen

My Logos

AndrewCohen.info Updated May 13, 2014

This is the logo I designed for myself to use on business cards. The vintage-style microscope represents UX, a field that requires close examination and that is grounded in established methodology. The

orange is meant to modern, vibrant and friendly.

I designed this quickly for my proposed Elbow Room app because I applied for a summer incubator on a whim, and needed a logo for my “startup.” I

started with the Futura typeface (a personal favorite), chose a tranquil, cool blue, and then spaced out the letters to give a feel of spaciousness, adding

also the double chevrons for balance.  

This logo was also designed under extreme time pressure while I was a member of Team Umber, competing in the NASA

International Space Apps Challenge held in April 2014 at AlleyNYC. For our final presentation, we needed a logo to represent

our app, Umber the Weather, which makes accessible global weather data for any date from the past 66 years, thus a globe

combined with a calendar in eco-friendly blue and green.