my target audience results and analysis
Post on 13-Jan-2017
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My Target Audience Results and Analysis
All of these following charts represent a select 30 members of the public, which on Saturday 6th December 2015 I asked in Hull City Centre to random members of the Public. I played them the song and some were much more responsive than others. Overall I have found out how difficult it is to stand in public and talk to complete strangers about their choices, ideology and how they interpret a song. The survey took around 10 minutes to complete per person and I did inform these 30 people of this before I proceeded. Obviously there are some risks to doing this method however, this way I could ensure I got a completely unbiased opinion from people.
Demographics
Male43%
Fe-male57%
Gender
13-1927%
20 - 29 33%
30 - 3913%
40 - 4913%
50 - 59 10%
70 +3%
Age
0
10
1
6
2
5
4
0 0
1 1
What Music do you listen to?
Everyday
Often
Sometimes
Not very often
Never
0 2 4 6 8 10 12
How often do you watch music videos
86%
7%3%4%
How do you watch Music Videos YouTube
Music ChannelTV
23%
50%
17%10%
Do you like the song YesIts okay Not a fan Its awful
0
5
10
15
20
25
30
35
What Characters Would you like to see in my video
I asked 30 people who the most important characters were in Alice and Wonderland and which ones they would like to see in the video. Alice gained 100% of the votes, closely followed by the Mad Hatter with 27 out of 30… Clearly people are not interested in DoDo, the singing flowers, march hare or the blue caterpillar.
Drugs
Dream
s
Imag
inatio
n
Mental
Illne
ss
Childh
ood
The d
ark w
orld
0
2
4
6
8
10
12
14
16
What is the underlying message of Alice and Wonderland
Drugs Alice and Wonderland
Psychosis Alternative Culture
02468
1012
What Would you like to see the video about?
23%
20%7%
50%
Which Type of music video do you prefer?
Performance (Danc-ing and Singing) Narrative (Clear Story and Plot) Abstract (Something that makes you think) Hybrid (Bit of ev-erything)
It's about Drugs It's about Mental Illness It's about being individual It's about rebellion0
2
4
6
8
10
12 What does the song 'Mad Hatter' say to you
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