nacac 2014 forget millennials

B316481“Forget Millennials - Are you ready for the next youth generation?”

Fran Cubberley, Delaware County Community College, PA Sarbeth Fleming, The Westminster Schools, GASteve Maples, University of Nevada, Reno, NW Jeff Kallay, Render Experiences, GA Brian Niles, TargetX, PA

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Managing expectations for our session

• Meet the panel/introductions • All has happened before and will happen again… • American Generations 101 • “Bye Bye Bye” Millennials! • Meet the new “adaptive” generation, born into crisis • Are they called “iGeneration” ,“Homeland” or “Gen Z”? • What to expect from them and their (GenX) parents • Insights for connecting with them and their parents • Insights, personal stories and advice from our panel • Your questions and discussion

Fran Cubberley, VP for Enrollment Management, Delaware County Community College, PA

Sarbeth Fleming, College Counselor, The Westminster Schools, Atlanta, GA

Dr. Steve Maples, Director of Admissions, University of Neveda, Reno, NV

Jeff Kallay, Cofounder & CEORender Experiences, GA

Brian Niles, Founder & Chief Evangelist TargetX, PA

“All of this has happened before…

…and will happen again!”

American Generations 101

“In America, each generation is a new people.” Alec de Tocqueville, 1830

4 books by Howe and StraussMillennials Rising

Generations Fourth Turning

13th Generation !

“In America, each generation is a new people.” Alec de Tocqueville, 1830

23.4 years - average span of a generation15 - number of American generations

4 - number of generational cycles4 - number of generations within cycle

4/2 = 4 stage/2 stroke cycle

REVOLUTIONARY CYCLE Name + Birth Years = Personality Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive

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CIVIL WAR CYCLEName + Birth Years = Personality Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive !

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GREAT POWER CYCLE Name + Birth Years = Personality Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I./Greatest + 1901-1924 = Civic Silent + 1925-1942 = Adaptive

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MILLENNIAL CYCLE Name + Birth Years = Personality Baby Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennial + 1982-2000/1 = Civic Homeland/iGen + 2000/1-? = Adaptive

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4 Stage/2 Stroke Idealist birth Civic

Reactive birth Adaptive Civic birth Idealist

Adaptive birth Civic !

Born on cusp?

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First born tend to align with exiting

generation

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Last born tend to align with entering

generation

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First born tend to align with exiting

generation

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Last born tend to align with entering

generation

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Social Moment A brief period of time when people perceive historical events to radically alter their social environments !1. Secular Crisis - when society focuses on reordering the outer world of institutions and social behavior 2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior

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Last born tend to align with entering

generation

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Repeating in America !

1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood 2. Reactive - encounters a spiritual awakening entering youth, and a secular crisis entering midlife 3. Civic - encounters a secular crisis entering rising adult- hood, and a spiritual awakening entering elderhood 4. Adaptive - encounters a secular crisis entering youth, and a spiritual awakening entering midlife !!!

Last born tend to align with entering

generation

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Bye, Bye, Bye Millennials!

MILLENNIAL CYCLE Name + Birth Years = Personality Baby Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennial + 1982-2000/1 = Civic Homeland + 2000/1-? = Adaptive

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Last born tend to align with entering

generation

!76 Million

Last born tend to align with entering

generation

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Last born tend to align with entering

generation

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America’s Largest

Most wantedMost watched-over

Generation

Last born tend to align with entering

generation

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Celebratedby Hollywood:

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3 Men & a Baby Baby Boom Mr. Mom Disney Princesses

Last born tend to align with entering

generation

!Empowered Females !

Last born tend to align with entering

generation

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CelebratedCherished Protected

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Last born tend to align with entering

generation

!Everybody gets a trophy!

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Most diverse Economically divided

Parents are best friends Co-purchasing

Last born tend to align with entering

generation

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Bye, Bye, Bye Millennials!

Meet the new adaptive generation; born into crisis

GREAT POWER CYCLE Name + Birth Years = Personality Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I./Greatest + 1901-1924 = Civic Silent + 1925-1942 = Adaptive

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MILLENNIAL CYCLE Name + Birth Years = Personality Baby Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennial + 1982-2000/1 = Civic Homeland/iGen + 2000/1-? = Adaptive

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Last born tend to align with entering

generation

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MILLENNIAL CYCLE Name + Birth Years = Personality Baby Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennial + 1982-2000/1 = Civic Homeland + 2000/1-? = Adaptive

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Adaptives: Adaptives grow up overprotected by adults preoccupied with the Crisis, come of age as the socialized and conformist young adults of a post-Crisis world, break out as process-oriented midlife leaders during an Awakening, and age into thoughtful post-Awakening elders. Howe & Strauss, Generations

iGeneration

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iGeneration

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Generation Z

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Generation Z

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iGeneration

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Homeland Generation

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iGeneration

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MILLENNIAL CYCLE Name + Birth Years = Personality Baby Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennial + 1982-2000/1 = Civic Homeland+ 2000/1-? = Adaptive

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Generation X 13th generation

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Their parents are primarily from:

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Generation X 13th 42M 1960-81

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“Sandwiched between Boomer narcissism and Millennial entitlement!”

“It's something like a national case of sibling rivalry, with millennials playing the part of the spoiled, naive baby

and boomers acting as the self-righteous firstborn. Gordinier's book, then, is like the earnest ranting of a

forgotten middle child.”

Demonized by Hollywood:

Rosemary’s Baby

The Exorcist Pretty Baby Taxi Driver The Omen

Betrayed by every social institution

Born and raised as independent latch-key kidsSexual Revolution, Watergate, Vietnam, Gay Rights, high divorce rate, recession and Woman’s Movement peppered their youth

!Becoming cautious in family life and

gradually mellowing in personality !

Dedicated to starting and maintaining stable families, something their Silent/Adaptive generation parents did not

http://kdvr.com/2014/06/26/fewer-parents-helping-to-pay-for-their-childrens-college-expenses/

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Cut through the hype Get to the point

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Raised in crisis by overprotective parents

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Changes in technology !

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touch Is your website mobile optimized for the finger? • Millennials subscribed to everything social, the Homeland Generation

doesn't want to be tracked, preferring Snapchat, Secret, or Whisper to communicate.

Does this mean even more stealth applications ahead? • Millennials initiated text messages as a norm, the Homeland

Generation prefers communicating through images, icons and symbols.

Quicker communication is going to be necessary • Millennials watched YouTube, Hulu and Netflix, the Homeland

Generation wants to co-create, live stream and help to make up the activity as they participate.

More interactive, less passive consumption

Brian’s Thoughts on Technology

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Being a GenX parent !

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Being a GenX parent !

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Economic shift !

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Being a GenX parent !

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Economic shift !

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What does diversity mean to this generation?

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B316481“Forget Millennials - Are you ready for the next youth generation?”

Fran Cubberley, Delaware County Community College, PA fcubberley@dccc.edu Sarbeth Fleming, The Westminster Schools, GA, sarbethfleming@westminster.net Steve Maples, University of Nevada, Reno, NW, smaples@unr.edu Jeff Kallay, Render Experiences, GA, jeff@renderexperiences.com Brian Niles, TargetX, PA. niles@targetx.com

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