nancy r. davis, president microbanker, inc. 518-745-7071 nancy r. davis, president microbanker,...
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Nancy R. Davis, presidentMicrobanker, Inc.
518-745-7071www.microbanker.com
Online Partnerships:How To Give Your Customers
What They Want
Online Banking Best Practices
2Microbanker
Online Partnerships:How To Give Your Customers What They Want
• What Is An Online Partnership?• Who Is Doing It?• What Are They Offering?• Why Are They Doing It?• How Do You Do It?• Who Are The Potential Partners?
3Microbanker
What Is An Online Partnership ?
• Business relationship with a third-party provider.
• Provides services your Internet banking system can’t provide.
• May or may not be a revenue generator.
Online Partnerships
4Microbanker
Who Is Doing It?
• Financial services of all sizes and types.
Amarillo National Bank
USAccess Bank
Digital Employees Federal Credit Union
Wells Fargo
Bank of America
Online Partnerships
5Microbanker
Amarillo National Bank – Personalization
Online Partnerships
6Microbanker
USAccess Bank
Online Partnerships
7Microbanker
USAccess Bank
Online Partnerships
8Microbanker
Digital Federal CU – Personalization
Online Partnerships
9Microbanker
Digital FCU
Online Partnerships
• Auto Buying• Account Aggregation• Stock Trading• Credit Reports• Portfolio Tracking• Market Reporting• Insurance
10Microbanker
Hale County State Bank - Portal
Online Partnerships
11Microbanker
HCSB
Online Partnerships
• Calculators• Calendar• Investment Services• Small Business Services
12Microbanker
What Are They Offering?
• More large FIs Offer Special Consumer Services
Online Partnerships
Consumer Services
0%20%40%60%80%
100%
Loan
App
s
Tradin
g Ope
n
Tradin
g Onlin
e
View Po
rt
Stock Q
uotes
Insura
nce
Calcula
tors
Large FIs
Community FIs
13Microbanker
What Are They Offering Contd.?
• More large FIs Offer Small Business Services
Online Partnerships
Small Business Services
0%
20%
40%
60%
80%
100%
ACHOrig
WireTrans
Tax Pmt Payroll
Large FIs
Community FIs
14Microbanker
What Are They Offering Contd.?
• More large FIs Offer Special Services
Online Partnerships
Special Services
0%20%40%60%80%
100%
Marketp
lace/M
all (C
o...
Porta
l Fun
ction
Consu
mer A
cct C
ons..
.
Specia
l Fea
tures
Wire
less A
cces
s
Large FIs
Community FIs
15Microbanker
Potential Partnership Applications
• Internet Banking
• Bill Payment
• Bill Presentment
• Account Aggregation
Online Partnerships
16Microbanker
Potential Partnership Applications Contd.
• Loan Processing And Decisioning
• Brokerage Services
• Insurance
• Automobile Purchasing/Leasing
Online Partnerships
17Microbanker
Potential Partnership Applications Contd.
• Portals
Weather
News
Stock Quotes
Financial Calculators
• Marketplaces/Malls
Online Partnerships
18Microbanker
Potential Partnership Applications Contd.
• Small Business Functions
Balance Reporting
ACH Origination
Wire Transfers
TTL Payments
• Wireless Technology
Online Partnerships
19Microbanker
Why Are They Doing It?
• Increase Revenue
• Increase Stickiness
• Increase Customer’s Perception of the Bank
Online Partnerships
20Microbanker
How Do You Do It?
Online Partnerships
21Microbanker
Determine What Services To Offer
• Analyze Your Customers
Sophisticated cosmopolitans
Savvy commuters
Simple country-folk
Online Partnerships
22Microbanker
Determine What Services To Offer Contd.
• Analyze Your Competition
Other financial institutions
Other non-bank financial services
Other online service providers
Online Partnerships
23Microbanker
Determine Your Metrics
• Traffic
• Stickiness (length of time on the site)
• Usage
• Revenue
• Direct expenses
• Support expenses
Online Partnerships
(Implies Tracking and Reporting)
24Microbanker
Establish The Type Of Partnership
• Linked affiliation
• Co-branded site
• Private Label
Online Partnerships
25Microbanker
Consider The Legal Implications
• Indemnities
• Disclaimers
• Not FDIC Insured
Online Partnerships
26Microbanker
Examine The Added Complexities
• Managing Access
• Who owns the customer?
• Who provides support?
• How do you manage the content?
Online Partnerships
27Microbanker
Who Are Potential Partners?
• Hundreds of potential partners.
• Check your core technology providers first.
• Use consultants to narrow down the choices.
• Find the companies by keyword on microbanker.com
Online Partnerships
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