nap consistency q & a with local search expert mike blumenthal

Expert Q&A: NAP ConsistencyMike Blumenthal & Mark Sullivan answer questions about call tracking and local SEO

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Presenters[ W E B I N A R ]

Mike Blumenthal

GetFiveStars, Co-Founder

Mark Sullivan

CallRail, Director of Partnerships

Stat

3

2011 Founded

35,000 +Companies

U.S. &

Canada

User Centric

CallTracking&AnalyticsforDataDrivenMarketers

About CallRail[ W E B I N A R ]

Stat

4

2005 Local Search

Focus

2010Local U

blumenthals.com/blog

GetFiveStars

11yearsofprovidinginsights&toolstoLocalBusinesses

About Mike Blumenthal[ W E B I N A R ]

What to expect

Announcements

Introduction to Call Tracking & Local SEO challenges

Insights from Mike Blumenthal

Live Q & A with Mike & Mark

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Upcoming Events

• July 28 - CallRail webinar w Acquisio

• Oct 21 - Local U Advanced in New Orleans

• Nov 8-11 - Inbound Conference by HubSpot in Boston

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Reminders

Q & A: ask questions

Webinar replay

Tweet: @mblumenthal & @mpsulli

@GetFiveStars & @CallRail

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First things first…

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The reality of Local SEO KPIs

NAP + U

• What is your business Name?• What is your business’ Address?• What is your Phone number?• What’s your location’s URL or landing page?

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Questions NAP

Your Business Information

• What is your business name?

• What is your business’ address?

• What is your phone number• What’s your website or store’s landing page?

• Name• Address• Phone• URL

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Tracking Phone Numbers:

Used to track inbound phone calls to local businesses in order to see what’s working.

Inconsistent NAP?Using numbers in the wrong way

can lead to inconsistent business information & affect

rankings in local search.

The controversy

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The Old (incorrect) Way

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Bad, No Good, Don’t Do!

• Different phone numbers on different citations• Numbers representing business that can’t be ported• Different phone numbers on website for same location

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The Main Line Tracking Number (correct) Way

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How to track calls from Local SEO

• Use a Main Line Tracking phone number• Put the Main Line Tracking number on local directories and your website

• Make sure the number is portable• Use First Time Callers as a reporting metric

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Questions

Call Tracking Local SEO Checklist

• Are you using 1 main line phone number on your local listings and website?

• Do you own or is your main line phone number portable?

• Are you regularly monitoring your citations for incorrect business information?

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Mark’s Questions for Mike Blumenthal

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Mark’s Questions for Mike

• Why do you think NAP Consistency is a ranking factor?

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Mark’s Questions for Mike

• Have you used call tracking numbers before?

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Mark’s Questions for Mike

• What is the key performance indicator (KPI) you think best represents Local SEO success?

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Mark’s Questions for Mike

• What order of priority would you place the following when onboarding a new client/location?• Getting reviews• Cleaning up NAP• Getting backlinks• Optimizing on-site content

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Mark’s Questions for Mike

• Can you describe how you would set up a multi-location client’s website in order to optimize for local search rankings?

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Your Questions for Mike Blumenthal

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Expert Q&A: NAP ConsistencyMike Blumenthal & Mark Sullivan answer questions about call tracking and local SEO

Thank you!

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