napo2014 podcasting

Boost Your Brand By Podcasting

Vanessa Hayes, MHR, CPO®!@GetSimplifized!

Dan Hayes, Podcast Producer!@DanielHayes

Overview

• Growing your brand; reaching a new audience!• Marketing your podcast through directories !• Leveraging industry experts!• Building and interacting with a community!• How to get started!• Resources!• Questions and Answers

Why Podcast?Before We Start...

“When we offer people a chance to matter & to be seen, ! we have the chance to offer them something magical.”! ! ! ! ! ! ! ! ! ! - Seth Godin

“Podcasting on growth trajectory”!- 2014 Social Media Marketing Industry Report!

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About Podcasting

• What is a podcast?!• OK…aren’t podcasts just for tech geeks?!• Why are podcasts getting so popular?!• Apple celebrated going over 1 Billion podcast ! subscriptions in July of 2013!

• How do I listen to podcasts?

I already have a blog!

Why Podcasting To !Grow Your Brand?

Big Fish, Little Pond

Seen As an Industry Expert

Community of Loyal Listeners

Sales & Lead Potential

Understand Your AudienceCutting Edge Better Search Rankings

Increased Influence in Your Field

Connect/Interview Experts

That’s great! SO do over 180+ million other people!

How Do I Make Money Podcasting???

I Get It…I Can Build !My Brand, But…

• How You Make Money Is Up To You!• Coaching, Virtual Org, Digital Products, Books, etc!• National, Global Platform vs Local!

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• Connect with a whole new audience who prefer audio!• Cross promotion!

• Affiliate commissions (great benefit…but icing, not cake)

Mindset: Podcasting is Marketing, NOT a Product

Leveraging Experts

• Why have others on your show?!• Expert advice!• Free coaching!• Tap into their audience!

• The ins and outs of podcast interviews!• Before!• During!• After

Building Community

• Rounding up the “usual suspects”!- Social media tools!- There are so many…which ones?!- Using social in creative ways

Building Community

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Building Community

The drive in.!by pinkbubbless66!!“I have downloaded several podcasts since I got “the” phone. I

was listening to Healthy Married Life’s podcast and they

mentioned checking you guys out so I did. I have a 40 minute drive and listen every morning on the way to work. You

have been very informative and given me an “aha” moment

every day. Thank you for everything you do!”

Power Of Smartphones And Networking

Building Community

Practical, everyday tips for simple living.!by Alan in Korea!

!

“I stumbled across this podcast while searching for minimalist material. I’m happy to have this new resource for finding simple

and effective techniques to creating a minimal lifestyle.” !

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Tapping Into Keywords And SEO

Building Community

Life changing! !by ChelsLaw!

!“I found Simple Life Together by randomly searching for my first

ever podcast and it has been so inspiring on realizing what life

is truly about….Dan and Vanessa (along with their guests) have

brought me back to reality and allowed me to rethink our life and

future…”!

First Ever Podcast

Building Community

Substantial, Easy-Going and Life-Affirming! !by NRamsland!

!“Vanessa and Daniel Hayes consistently produce fresh and useful

podcasts on topics of simplicity. I started listening for their subject

matter but honestly, at this point I would keep listening to them if they started podcasting about the social lives of pugs in post-Industrial Pacific Northwestern cities. They are THAT good!”

Raving Fan

How Do I Get Started?!Overview!

• How the podcasting sausage is made!• About podcast directories !• What equipment is right for me? !• The workflow we use!• Shaping your show!• The launch...secrets for success!• The long haul

How Podcasts Are Made

• Directories!• Recording the audio file!• Editing!• Uploading and Hosting the file!• Linking to the file on your website/blog!• RSS feed!

About Podcast Directories

• So what are the major podcast directories?!• How do I get my show into them?!• What is an RSS feed?!• Which are the best for maximum exposure?!• What’s new on the horizon for directories?

The Basics

Audio File Website

PodcatcherFile Host RSS

Directory

Our Workflow in Video

Basic Editing Tips

Adding Sound Clips

Making Audio Files & Tags

Getting Ready to “Go Live”

How Do I Get Started?

Starting your show off on the right foot

• Some training options!• On resources page !

• Great audio!• Set up WordPress blog!• Blubrry plugin

• Professional cover art!• 1400 x 1400 px!• 600 x 600 px!• Fiverr, Elance,

LogoFactory!!

!We Have a Free “Newbie’s Guide to Websites” at SimpleLifeTogether.com/WebsiteGuide

Podcasting Equipment

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• The must haves!• Website!• Hosting!

• What equipment is right for me?!• The “low end”!• The “high end”

Recommendations on !

our Resources Page

Shaping Your Show

Some ways to make your show unique

• Intro/Outro music!• MusicRadioCreative!

• Voiceovers!• Bumpers, Zingers!

• Segments, Topics!• Regular guests

• Encourage feedback!• Read feedback!

• Listeners love to hear their name “on the air”!

• Teasers!• Success stories...

10...9...8...The Launch

Our Best Tips for Your Launch...Secrets for Success

• Tips!• New & Noteworthy!• What’s Hot!• Top Episodes!• Top Podcasts

The Long Haul

• Be consistent!• That said...don’t be afraid to change ! things up a bit!!

• TRY not to worry about “stats” too much!• Don’t forget...your podcast is a marketing ! tool, not a product

Summary

• Growing your business; reaching a new audience!• Marketing your podcast through directories !• Leveraging industry experts!• Building and interacting with a community!• How to get started

Resources

We’ve built a Resource Page just for you!!

Find it at: SimpleLifeTogether.com/NAPO2014

Contact Us: SimpleLifeTogether.com/Vanessa !SimpleLifeTogether.com/Dan

Q&A