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About the

ABOUT THE PGA TOUR

• 47 cities

• World’s Most Powerful Sports Brand

• FedExCup

• $1.8 billion to charity

WHERE WE REACH THEM

• 99 Events Annually

– 47 PGA TOUR

– 26 Champions Tour

– 26 Nationwide Tour

• 71 Markets

– 11 Outside the U.S.

TITLE SPONSOR FAMILY

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OFFICIAL MARKETING PARTNERS

• 102 Million TOUR Fans

• 178 Million TOUR Viewers

• 41 Million Female TOUR Fans

• 35 Million Golf Participants

• 10 Million TOUR Spectators

PGA TOUR STATS

TRADITIONAL MEDIA & EXPOSURE

• Significant In-Program Exposure

• Broad International Exposure to over 88 million households in 222 countries which includes all Title Sponsor branding in the international broadcast

• News, sports, business and lifestyle/society coverage by local, national and international media

• CEO Welcome Message

PGA TOUR NON-TRADITIONAL MEDIA

PGATOUR.COM 4.8 MM UU

PGA TOUR ENTERTAINMENTInside the PGA TOUR: 173 K HHNetwork Specials: 634 K HH

YAHOO! SPORTS 45 MM UU

SOCIAL MEDIAFacebook: 400K UYouTube: 16 Million Videos ViewedTwitter: 100K U

EA SPORTS Online Gaming

PGA TOUR DATABASE 2.8 MM People

MOBILEApple: 1.1+ M Downloads Android: Feb, 2011 LAUNCH 400K Downloads

SIRIUS XM RADIO 600+ K Listeners/Week

TARGET AUDIENCE

About the

ABOUT THE RENO-TAHOE OPEN

• 14 consecutive years

• $2.2 million to charity

• 800 volunteers, 30 Committees, 100 Renegades

• Special Events Coalition Premier Member

• Modified Stableford

• Montreux Golf & Country Club

Title Sponsor Benefits

TITLE SPONSOR

• $6 - $9.5 million in media exposure

• 2.7 billion impressions

• Broad Reach to Key Demographic

VALUE

Element Estimated Value

In-Program Exposure $700,000 - $750,000National Promotions $50,000 - $90,000News Coverage $1,750,000 - $1,800,000International TV Coverage $3,000,000 - $6,250,000

Local Media $500,000 - $510,000Impressions 2.7 billion impressionsBreadth 222 Countries, 88 million

households

TOTAL ESTIMATED MEDIA VALUE $6,000,000 - $9,400,000

Source: Joyce Julius, Cision Information, Repucom Intl – 2010 and 2011

TITLE SPONSOR BENEFITS

• Themed Golf Channel Broadcast

– 18.5 Hours of Tournament Coverage

• Advertising Benefits

– 64 Ad Units (:30) / Ability to “Spin” 50% of Units

• Year Round Exposure for Area

– Resort Destination

– Great Place to Live or Buy Vacation Property

– Great Area for Businesses to Relocate and/or Hold Conventions and Large Scale Company Functions

• In-Program Elements

– Features, Graphics, Greenside Interviews, In-booth Interview, etc.

• CEO Welcome Message

– Promote Reno/Tahoe brand and destination

RENEGADES

• Mission: To take personal responsibility for the promotion of the Reno/Tahoe area utilizing the area’s only international platform, the Reno-Tahoe Open, to tell why this is a great place to live, work and raise a family.

• 100 members strong in year 1

• Area leaders

• Promote community assets

GET TO KNOW RENO

Case Study

LEVERAGING – PUERTO RICO

• The Tourism Company of Puerto Rico is the Title Sponsor

– Goal To Solidify PGA TOUR Golf in Puerto Rico

• Advertising Inventory Used to Promote Tourism

• $6M Direct/$22M Indirect Economic Impact

• Option for Additional Title Sponsor

– Release Assets but Keep Puerto Rico in Name

– Increase Purse Size Creating Stronger Field

– Increase Charitable Contribution

LEVERAGING – PUERTO RICO

Trillions of dollars in tourism and new business to be attracted by the right community to the right

audience.

VISITPUERTORICO.COM

State and GovernmentInvolvement

POSITIVE PUBLIC RELATIONS

• Governments Role in Keeping a High Economic Impact Event in a Region

– “We basically needed to pull on the mayor some, and he was there every step of the way, the town council, the county council, the delegation. And what I hope you realize is, that we showed that can’t is not an option and we got it done for the people of this state.” – South Carolina Governor Nikki Haley, on finding governments role in finding a title sponsor for The Heritage

• PGA TOUR Event A Valuable Asset to Resort Destinations Such as Reno-Tahoe

• “We are very excited to be the Title Sponsor of the Puerto Rico Open, presented by SeePuertoRico.com. This event gives Puerto Rico media exposure around the world, generates 6,000 rooms in local hotel nights, which promotes the hospitality industry and the economy of the island of Puerto Rico” – Mario Gonzalez Lafuente, Executive Director of the Tourism Company of Puerto Rico

THE HERITAGE

"This is a great day in South Carolina, and we're going to celebrate," said Gov. Haley. "We said from day one that finding a private sponsor for The Heritage was one of this administration's top priorities because the tournament is an opportunity for us to showcase our state as one of this country's premier destinations for business and tourists…"

South Carolina Governor, Nikki Haley

Summary

WHY INVEST?

• Solidify PGA TOUR Golf in Reno-Tahoe

• Showcase Area Nationally & Globally

• Unmatched Marketing Value

• Direct / Indirect Economic Impact

• Significant Charitable / Goodwill Alignment

• Positive Media Exposure