nea-retired west

BridgingTextThe Generation Gap

NEA-Retired West Regional ConferenceJeff Kallay, VP Consulting “Apostle of Authenticity”

15 American Generations 4 Cycles = 4 Stage/2 Stroke

Generation XMillennials

Who is next?Did you know?

Discussion and Media Resources

Manage the Expectations

“In America, each generation is a new people.”Alec de Tocqueville, 1830

LifeCourse Associates www.lifecourse.com

4Number of books by Howe and Strauss

Generations, 13th Generation, The Fourth Turning and Millennials Rising

LifeCourse Associates www.lifecourse.com

4Number of Generations Colliding

in the WorkplaceSilent, Boomers, Xers and Millennials

Howe and Strauss

23.4Average Number of Years of

American Generations

Howe and Strauss

15American Generations (19 New World)

Howe and Strauss

4Number of Generational Cycles and

Number of Generations Per Cycle

Name + Birth YearsAwakening + 1701-1723

Liberty + 1724-1741Republican + 1742-1766

Compromise + 1767-1791

Revolutionary Cycle

Name + Birth YearsTranscendental + 1792-1821

Gilded + 1822-1842Progressive + 1843-1859

Civil War Cycle

Name + Birth YearsMissionary + 1860-1882

Lost + 1883-1900G.I. + 1901-1924

Silent + 1925-1942

Great Power Cycle

Name + Birth YearsBoomer + 1943-1960

X + 1961-1981Millennials + 1982-2000/01

15th (Homeland or iGeneration) + 2000/01-20??

Millennial Cycle

Howe and Strauss

4/24 Stage/2 Stroke Per Cycle

Name + Birth Years = Description Awakening + 1701-1723 = Idealist

Liberty + 1724-1741 = ReactiveRepublican + 1742-1766 = Civic

Compromise + 1767-1791 = Adaptive

Revolutionary Cycle

Name + Birth Years = DescriptionTranscendental + 1792-1821 = Idealist

Gilded + 1822-1842 = ReactiveProgressive + 1843-1859 = Adaptive

Civil War Cycle

Name + Birth Years = DescriptionMissionary + 1860-1882 = Idealist

Lost + 1883-1900 = ReactiveG.I. + 1901-1924 = Civic

Silent + 1925-1942 = Adaptive

Great Power Cycle

Name + Birth Years = DescriptionBoomer + 1943-1960 = Idealist

X + 1961-1981 = ReactiveMillennials + 1982-2000/01 = Civic

15th (Homeland or iGeneration) + 2000/01-20?? = Adaptive

Millennial Cycle

Idealist birth CivicReactive birth Adaptive

Civic birth IdealistAdaptive birth Reactive

Repeat

4 Stage / 2 StrokeIdealist Reactive

CivicAdaptive

Rebels against the elder-built world and against the generation before it.

(Think X>Boomer and Millennial>X)

Redirects society towards its own inclinations.

Each Generation

1. Solves the problems facing the prior youth generation (Millennial>X)

2. Corrects for the behavioral excess it perceives in current midlife generation (Millennial>Boomer)

3. Fills the social role being vacated by the departing elder generation (Millennials>G.I.)

Each Generation

Is shaped by their surroundings and by the generations with which they interact.

While being born becomes history, and as they age they make history.

Each Generation

Social Moment - a brief period of time when people perceive historical events to radically alter their social environments.

1. Secular Crisis - when society focuses on reordering the outerworld of institutions and social behavior.

2. Spiritual Awakening - when society focuses on changingthe inner world of values and personal behavior.

Types of History

1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood.

2. Reactive - encounters a spiritual awakening entering youth,and a secular crisis entering midlife.

3. Civic - encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood.

4. Adaptive - encounters a secular crisis entering youth,and a spiritual awakening entering midlife.

Repeating in America

X“A generation that can sneakily trump boomer

narcissism and millennial entitlement.”

Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”

Born and raised as independent latch-key kids.Sexual Revolution, Watergate, Vietnam,

Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.

Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby and The Omen.

About Generation X

Playing to win by half expecting to lose.

Accepting wide gaps between personal outcomes and sex roles.

Proud of their ability to cut through the hype.

About Generation X

Becoming cautious in family life and gradually mellowing in personality.

Dedicated to starting and maintaining stable families, something their Silent generation

parents did not.

About Generation X

MommyMany Generation X women are chosing not to

return to work after they have children.

ABC News Special Report “The Mommy Wars”

MillennialLargest, most wanted, most watched over and most diverse generation in American history.

Howe and Strauss “Millennials Rising”

The Three “Kaitlins”

Kaitlin Caitlin Kate Lynn

3.6Average birthrate of Millennials

(in millions)

Howe and Strauss “Millennials Rising”

$50kParents willing to pay for an ovum from an

attractive, high IQ, female at a top university

Howe and Strauss “Millennials Rising”

50%Increase in amount of stuff in weight in

average American homes vs. 20 years ago

US News and World Report, 2008

87%College freshmen who have never shared

a room with a sibling

Chronicle of Higher Education, November 2009

35% are non-white (and Latino).

1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.

Largest separation in wealth in American history.

About Millennials

Celebrated, cherished and protected.

Celebrated by Hollywood: Three Men and Baby,Baby Boom, Mr. Mom and Disney princesses.

Bike helmets, car seats, nanny cams and more.

About Millennials

Raised by attached parents.“Helicopter Parents” or “Blackhawks”

transitioning to “Stealth.”Parents are “Best Friends” and co-purchasing.

Conservative. Or Conventional?

About Millennials

Team Oriented.Task Oriented.

Civic Oriented. (not in march on D.C. way)

Want to achieve high standards set for them.Feel that they have already “paid their dues.”

About Millennials

You are no longer in control of message or media.They are in control.

They want authenticity and simplicity.Stories render authenticity.

X and Millennial

To connect with these generations you cannot talk at, you must talk with.

You must give them the tools to createtheir own stories, memories and experiences.

X and Millennial

Eliminate Ambiguity.Think of Time as 24/7 Resource.

Combine Work with Play.Make it Worthwhile.Handle with Care.

Play to Their Strengths.Group Think.

Reaching Millennials

“Our generation isn’t about sex, drugs or violence. It’s about technology, discovery, and coming together as a nation.”

Mikah Griffin, 17, 1999

Who is Next?

15thHomeland or iGeneration

2000/2001-?

5000Marketing messages your members are

assaulted by each day

Adweek November 2006

90%Consumers who trust word of mouth,

vs. traditional advertising

Adweek November 2006

320facebook Social Networks (in millions)

USA Today 2010

:60Amount of time 17-25 year olds

spend on website

OneStat 2008

3Number of clicks visitors will spend to find

what they want on a website

OneStat 2008

Top Ten Websites Ages 17-25Youth Trends and Emarketer, October 2006

95%18-25 Year Olds who are “Big” texters

Pew Internet

4.1Billion - Daily Text Messages

Pew Internet

85%Prefer email over phone

Reachon.com 2008

40%Check their email in bathroom using PDA

Reachon.com 2009

34%50 years and older that use wireless

Pew Internet 2010

63%30-49 year olds that use wireless

Pew Internet 2010

81%Millennials that use wireless

Pew Internet 2010

?So what does it all mean?

Did You Know? Videohttp://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related

Web 2.0 Videohttp://www.youtube.com/watch?v=6gmP4nkeOE0E

Pew Internet Researchhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

Media and Resources

Mommy Tell My Professor He’s Not Nicehttp://www.sptimes.com/2006/06/19/State/Mommy__tell_my_profes.shtml

A Generation Serves Notice; It's a Moving Targethttp://query.nytimes.com/gst/fullpage.html?

res=9D0CE7D9123FF931A15752C0A9609C8B63

facebook grows uphttp://www.newsweek.com/id/32261/page/2

YouthQuake (Millennial Values in Work)http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm?

chan=magazine+channel_top+stories

Scenes From A Culture Clashhttp://www.fastcompany.com/magazine/102/culture-clash.html

Get The Best Out Of Millennialshttp://www.adage.com/talentworks/article?article_id=124891

The Millennials are Cominghttp://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml

Employee Evolution - Millennials at Workhttp://www.employeeevolution.com/

TargetX iThink Bloghttp://.targetx.com/ithink

Want More? Read Our Blogs:

TargetX Blog at www.targetx.com/ithink/

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Download Session PDF#1 Go to www.targetx.com

click iThink Blogclick Slide Presentations

#2 Go to www.slideshare.net/targetx

#3 Email me kallay@targetx.com

BridgingText

The Generation GapNEA-Retired West Regional Conference

Jeff Kallay, VP Consulting “Apostle of Authenticity”kallay@targetx.com