needsassessment final paper
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A Needs Assessment of a
High School LibraryTeam 4:
Brandon Lewter
Daniel Windham
Jeffrey Brubaker
Samantha Smith
The value of surveys, focus groups and interviews is that they enable you to learn what your customers
want. Deciding how you will respond to this information is at the heart of your marketing plan. How well
you define customer service? (not a question) What elements in the librarys current program most clearly
respond to these needs? How will you and the staff adapt or change the library in view of what you have
learned? Then, once you have fine-tuned the library to respond to these needs, how will you spread the
word?
-Jeannette Woodward, Creating The Customer-Driven Library p.137
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Table of Contents
I. Executive Summary............................................3
II. Introduction: About the Library..........................4
III. Methods..........................................................4
IV. Results............................................................5
a. The Librarys Primary Goals and Functions........5
b. The Librarys Ideal State..................................8
c. Raving Fans....................................................9
d. Validity, Reliability, and Power.........................9
V. Conclusions and Recommendations..................10
VI. Strengths and Weaknesses.............................11
VII. Appendices...................................................13
a. Appendix I: Teachers Survey.........................13
b. Appendix II: Students Survey........................14
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I. Executive Summary
This needs assessment was created for the study of a high school library, referred to as
Library X in this analysis to protect its anonymity. Bearing the thoughts behind Jeannetee
Woodwards monumental work, the goal of this needs assessment is to ascertain what resources
are available and what resources are needed to increase customer satisfaction for Library X. Also,
this assessment was designed to determine Library Xs media specialists satisfaction level with
their library and position therein.
Several surveys were conducted at the high school containing Library X in order to gain a
stronger understanding of the institutional needs of three distinct user groups: library media
specialists, teachers, and students. Because consistent computer resources, necessary to conduct a
computer based survey, were not available on this campus, our group decided to take a more
traditional approach to the work by passing out paper based surveys to teachers and students. The
two Library Media Specialists at library X were individually interviewed, using the same script of
questions to help guide the interviewees. Our report work stretched to a total of thirty volunteer
participants including: twenty students, eight teachers, and two librarians (media specialists). Our
questions for the surveys were structured to understand what how often teachers and students use
Library X and what resources they would like from the library.
Our results concluded that the teachers, media specialists, and students at Library X would
like to see a dramatic improvement in the number of computers available, as well as in computer,
educational and audio/visual technology resources. Also from our research, our team members
found the media specialists to be happy with their positionthey are well motivated, open minded,
educated, and enthused about their work and the additional responsibilities that come from
networking with students and teachers.
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II. Introduction: About the Library X
Library X is a longstanding school library, the first school library in North Carolina; it is
now over seventy years old and is a reasonably large library/media center. It has a small labor
force of nine employees: two librarians, one intern, four student aids, and two volunteers. It serves
1,700 students while circulating some 18,000 books each school year. In addition, the library has a
total of eighty-three computers that host Ebsco, Infotrac, and Gale; fifty-five computers are part of
a computer lab. The library also hosts clubs outside of normal educational hours, including
Multicultural, Anime, Book Clubs, and a Zumba Class.
III. Methods
Methods included three information-gathering strategies. First, separate interviews were
conducted with the two media specialists in Library X. Second, eight (n=8) surveys (Appendix I:
Teacher Survey), specifically designed for teachers at the high school, were giventhis sample
includes four English teachers, two social studies teachers, one science teacher, and one math
teacher. And finally, twenty (n=20) surveys (Appendix II: Student Survey), specifically designed
for the high schools students, were conductedthis sample came from a sociology and US
History class, consisting of juniors and seniors. The media specialist interviews were conducted on
November 10, 2011, and the teacher and student surveys were conducted from November 7th thru
the 11th in 2011.
The teacher survey questions ask about their use of the high schools library with their
classes, the overall service provided by the media specialists in the library, and any resource they
would like to see added to the library. The student survey questions focus on students personal use
of the library, what services they would like to see the library add or improve upon, what genres
they enjoy reading most, and what book they most recently checked out from their school library.
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And finally, the media specialist survey questions (Appendix III: Media Specialist Interview
Questions) focused on each media specialists ideas about their librarys overall needs and their
needs as an employee (based on the Twelve Core Elements of World Class Management, as
presented inFirst Break All the Rules by Buckingham and Coffman).
IV. Results
a. The Librarys Primary Goals and Functions
According to these surveys,
students do not use the library very
often, most answering that they rarely
use the library (Figure 1). When
students do use the library, based on
the results from the student survey,
Library Xs main function is to
provide places for students to study
and do research (Figure 2). Second
and third in importance, according to the survey results, is to check out books and provide a group
workspace, respectively. Other services, shown by the student survey to be used moderately by
students, are access to printing, word processing, the Internet, and reading areas.
When asked what genre
students enjoyed reading, the
answers were an almost evenly
spread, mixed bag, with a bit more
emphasis on science fiction,
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Figure 2: This figure was created using data from the studentsurvey (Appendix II), question 2.
Figure 1: This figure was created using data fromthe student survey (Appendix II), question 1.
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mystery, and adventure books (Figure 3). The results for question five of the student survey
offered similar results, with no student surveyed giving the same answer for the last book they had
checked out. These results indicate that students enjoy a wide variety of book titles and genres.
Based on the
results from the
teacher surveys, if
teachers take their
students to the
library at all, only
half of them do it
once a month while
the rest only visit
the library as a
class once a semester or never (Figure 4). Additionally, teachers at Library Xs school
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Figure 3: This figure was created using data from the studentsurvey (Appendix II), question 4.
Figure 4: This table was created using data fromthe teacher survey (Appendix I), question 1.
Figure 5: This table was created using data from theteacher survey (Appendix I), question 2.
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rarely or only sometimes create assignments that require students to use the librarys
resources on their own time (Figure5).
Despite these un-encouraging findings of library use in the teacher survey, the vast major
of teachers answered that their librarians were extremely helpful (Figure 6). Teachers also
indicated that they used the library as a meeting place for clubs and general staff meetings (Figure
7).
b. The Librarys Ideal State
To reach its ideal state, Library X could do a few things based on the surveys and interview
results. First of all, Library X could work to expand their operating hours. From the interviews
conducted, it is obvious that achieving longer operating hours is not possible without more support
staff, and that would require consistent volunteers or a larger budget. Secondly, a need for more
computers, and technology overall, was voiced with in the surveys and interviews (Figures 8 & 9).
During the interview one media specialist said, We could have twice the number of computers
and they would still be used. And both media specialists expressed a desire to obtain some type of
new technology, such as iPads, for student and teacher use.
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Figure 7: This table was created using datafrom the teacher survey (Appendix I),question 4.
Figure 6: This table was created using data from theteacher survey (Appendix I), question 3.
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The media specialists not only wish to provide more computers for students, which is what
they obviously want more of, based on the surveys, but they also want to provide more
technological teaching tools to the high schools teachers. Thankfully, with a recent change of head
principals, financial support is much more abundant. This academic year the principal approved a
budget of $13,000 for books and supplies, including technology.
Besides acquiring more technology driven, educational tools, one media specialist
expressed a desire to improve the ambiance of the library by painting the walls. Currently the walls
are off-white which coveys a drab, oppressive feeling, and the media specialist feels warmer colors
would make the library more inviting for students (and faculty for that matter). After bringing this
idea to her supervisor, he was supportive, but its a matter of logistics because it would be such a
big project. All the books and shelves lining the walls would have to be moved.
c. Raving Fans
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Figure 8: This table was created using data fromthe teacher survey (Appendix II), question 5.
Figure 9: This figure was created using data from thestudent survey (Appendix I), question 3.
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Based on the design of the student survey questions, it is difficult to ascertain if there are
any raving fans in that category. With the teacher survey question results, one could assume that a
majority of the teachers interviewed (n=7) are raving fans for their library, or at least the media
specialists working there. From conducting the media specialist interviews, it could be said that
both media specialists are raving fans of their organization. They both spoke highly of their
supervisors, and even though given the nature of public school library funding, they are currently
satisfied with their resources.
d. Validity, Reliability, and Power
The legitimacy of this study relies on the quality of the survey questions and the
information gathered by the media specialist interviews. The student survey questions are designed
to gain an understanding of how well the library meets their needs and how they use the library.
The teacher survey questions are designed to get an idea of how they use the library and how well
the library meets their needs as an educator. And finally, the media specialists interviews help
provide qualitative and quantitative information about their satisfaction with their library and the
resources they are able to provide.
After gathering and analyzing the survey questions, I believe they give a good idea of
student and teacher satisfaction with the library. With that being said, if given the opportunity to
re-write and re-conduct the survey, some changes would be made. More general questions would
be asked about overall satisfaction, and some questions response options would be deleted to
eliminate irrelevant or repetitive choices.
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The interviews give very reliable ideas about the media specialists satisfaction with their
library. Both media specialists had similar concepts about what their library provides and what
their library needs. And the similarity of the interviewees responses shows the media specialists
truly feel what they expressed about their library.
V. Conclusions and Recommendations
From the data collected, it is clear that one of the most important things Library X could do
to improve its services is spend more money on technology. Obviously funding is an issue here,
but the first step is recognizing that the need for it is there. Nearly everyone involved agreed that
the library could use more computers, in addition to other hardware items such as printers,
scanners, or even iPads. Some of those polled also indicated a desire to see a greater range of
software for the computers, such as Adobe Photoshop or Dreamweaver.
Given the results, it would also be a good idea for the library to expand its hours. Currently
the librarys hours go from 8 in the morning to 4:30 in the afternoon. This does not allow much
time for students to take advantage of the library either before or after school. It is our
recommendation to have the library open at 7 in the morning, as many students have zero periods
that require them to be at school very early in the morning. We also recommend that the library
stay open until at least 5:30 or possibly even 6, as many students do not have much time to use the
library in the morning and there is a very small window between the end of the school day and the
closing of the library.
Granted, this now leaves us with another problem: who is going to staff the library during
these newly long hours? It is our recommendation that these hours could be staffed by volunteers.
Students, teachers, and parents alike could volunteer to help keep the library going. The library
could even work with PTA to help recruit people, as it has a large network of people that could
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potentially be volunteers. It is also possible that the library could network with the many colleges
and universities in the area to try to find volunteers.
Our last recommendation is based more on a qualitative observation than a statistical one.
We felt that there were several subjects (history in particular) that were underrepresented in the
catalog. Thus, we think it would be a good idea to try and get people to donate books. This could
be done both within the school, by asking for donations from students, parents, teachers, staff, and
whoever else in the school might like to donate, and outside of the school, by asking for donations
from colleges, bookstores, businesses, organizations and anyone else that might want to help. A
book drive could really help beef up the collection in areas that are lacking, and surely there would
be plenty of people willing to help.
VI. Strengths and Weaknesses
Though we believe that our needs assessment was for the most part a great success, there
are going to be inevitable shortcomings with any sort of operation like this, and ours was no
exception. For one, there was definitely a feeling that we could have used more time to conduct our
surveys. We managed to poll a satisfactory number of people, but over a longer range of time we
could have reached more, which would have meant more data, which would have meant more
perspectives on what could potentially make the library better.
We also considered that maybe we could have made the questions a little more specific to
the library in question. The surveys we have now are indeed useful, but perhaps just a tad generic
school library. Some of the questions could have been honed to address some of the more specific
services that our library had to offer. Additionally, we realized afterward that we could have used a
question about patrons overall satisfaction with the library. Although we gathered valuable data
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from the other questions on the surveys, a broad question about overall satisfaction could have
given us a useful, quantifiable measure of how well the library was doing in its goals. With what
we have now, overall satisfaction has to be sort of extrapolated from the responses to the other
questions.
On the other hand, our needs assessment had some strong positives going for it as well. For
one, everyone that we worked with on the assignment was extremely helpful. We had a good
connection with the library, and the librarians, teachers, and yes, even students were extremely
happy to answer our questions and fill out our survey forms. Thus, we can assume that the answers
we received were given with candidness, honesty, and a desire for a better library.
In addition, our group functioned together very well. Everyone was very respectful of each
others ideas and nobody was catty or needlessly argumentative. We believe that we have pulled
together a strong needs assessment and that each of us contributed something valuable to it.
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VII. Appendices
Appendix I: Teacher Survey
1. How often do you take your classes to the library?
Once a week Once every other week Once a month Once every other
month
Once a semester Never
2. Do you incorporate Grimsleys library resources into any of your assignments?
No
If Yes, when all the time sometimes rarely never
3. Overall, how helpful are the media specialists at Grimsleys library?
They are extremely helpful They are sometime helpful The help
infrequently
They are never helpful
4. Other than for your assignments and classes, for what else do you use the library?
Staff Meetings Club Meetings Faculty Book Club
Other _____________________________________________
5. Please list any resources that you would like to see added to Grimsleys library.
Appendix II: Student Survey
1. Do you use the library? Every Day 1-3 times/weekRarely
2. What services do you use (circle all that apply)? Checking out Books Study
Areas
Research Xerox copying Word Processing AccessMagazines
Internet Access Newspapers Interlibrary Loan Tutoring
Scanning Documents Wireless Access PowerPoint Access Printing
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Access
Reading Areas Group Work Space Reference/Resource Interview
Laminating Other: ___________________________________________
3. What services would you like the library to improve? _________________________
4. Which genres do you enjoy reading the most?
Adventure Biography Coming-of-Age Fantasy
Historical Fiction Literary nonfiction Nonfiction Mystery
Science Fiction Sports Supernatural Westerns
6. What is the last book(s) you checked out from Grimsleys library?
Appendix III: Media Specialist Interview Questions
Organization Needs Questions
1. What resources would you buy for your library if you had unlimited funds?
2. What resource is most requested in your library that you cannot provide?
3. If your administrator could provide one thing to make your job easier and more
enjoyable, what would that one thing be?
Personal Needs Questions
1. When was the last time you received praise for doing a good job?
2. Do you have the materials and equipment you need to do your job?
3. Does your supervisor seem to care about you as a person?
4. Do your opinions seem to count at work?
5. In the past year, have you had opportunities to learn and grow as a
professional?
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