negotiating principles for the world's largest market - unisa

Post on 13-Sep-2014

621 Views

Category:

Business

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

This a copy of the presentation that I gave in Shanghai on April 16, 2012 for MBA students from the University of South Australia.

TRANSCRIPT

NEGOTIATING PRINCIPLES FOR THE WORLD’S LARGEST MARKET

Morry Morgan

Author

Selling Big to China- John Wiley & Sons

Amazon.com and KindleMost popular in USA and India

Publisher

Network HRSince 20056,500 subscribersCovering:– benefits, – recruitment, – strategy, – training, and – work/life balance

China ‘Expert’

Articles - Asia Pacific Business and

Technology.- Australian Financial

Review.- China Daily.- CityWeekend.- Marketing Magazine

Australia.- SmartCompany.- Human Capital Magazine.

Contents

How do you compare?Negotiations – a quick reminderThe common ‘needs’ of the ChineseLeverage and the importance of perception4 out of 12 – Some negotiation tips

DISCUSS WHAT ARE THE 5 MOST IMPORTANT QUALITIES OF A LEADER

In pairs or groups of three

0

2

4

6

8

10

12

14

16

Perc

enta

ge (%

) of Resp

ondents

indic

ate

important

Qualities

Leadership Qualities

A QUICK REMINDERNegotiations

What are Negotiations?

Needs + Features = BenefitsGoodwill + Reputation = TrustTrust + Benefits = Agreement

Leverage = BATNA & Neediness

STEP

1{S

TEP

2

{

Video: Anders Brendstrup @ ClarkMorgan Insights

Building Goodwill

OF THE CHINESEThe Common ‘Needs’

Common ‘Needs’ of Chinese

Long Term Orientation (Hoefsted 5 Cultural Dimensions)PatriotismRisk AversionControlMianzi 面子 (Face)

The Importance of Face

Video: Rupert Munton @ ClarkMorgan Insights

Throw out the book

Video: Andy Clark @ ClarkMorgan Insights

PERCEPTIONThe Importance of

The Importance of Perception

Newspaper: March 2008

The Importance of Perception

Newspaper: March 2012

SOME NEGOTIATION TIPS4 out of 12

Ask for a discount

Pie in the Sky

Promise of Future Business

Attack

morry.morgan@clarkmorgan.com

morrymorgan

morrymorgan

cn.linkedin.com/in/morrymorgan

www.sellingbigtochina.com

top related