neiman marcus - zimmerli ladies fall 2015 brand guide
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The World’s Finest Underwear
Handmade in
Switzerland
since 1871
Fall 2015
The Vision
THE WORLD‘S FINEST UNDERWEAR
Hand made in Switzerland from the finest materials since 1871.
Page: 2
1871
Pauline Zimmerli
founds the company
in Aarburg,
Switzerland.
She not only lays the
foundation of a
flourishing family
business, but she is
also credited with
beginning the Swiss
fine knitting industry.
Zimmerli –
a success story
Page: 3
Global Brand Position
• Since 1871, Zimmerli has manufactured exclusive underwear for connoisseurs of ultimate quality, comfort and well being.
• Zimmerli is created from only finest natural fibers available worldwide, handled with utmost care, and combined with finest European trims or laces, to create perfect fit, maximum comfort and refinement.
• Zimmerli enjoys a reputation as producer of “the world’s finest underwear”, a distinction the company considers vital to maintain.
• Zimmerli is the only company producing underwear in Switzerland, and is committed to this as a core component of it’s brand DNA.
• Zimmerli is a celebrity favorite of David Beckham, Jamie Fox, Robert DeNiro, Halle Berry, Jennifer Garner, Hillary Swank, Al Pacino, Denzel Washington, Will Smith and more.
• Zimmerli’s incomparable style is achieved through “handmade” qualities - a lost art – and yhrough exquisite ribs and knitting structures of the fabrics. For example, there are 4 knitting machines left in the world to create exclusive rib treatments, and they are owned by Zimmerli.
Page: 4
Only the finest raw
materials are chosen and
processed by Swiss and
European partners:
•Extra long staple
Egyptian Mako cotton
•Softest raw silk threads
(Greige)
•Super fine Merino wool
•Bamboofil ® made in
Switzerland
•Micro Modal ® from
Lenzing
All fabrics meet
Oeko Tex Standard 100.
Finest materials
Product
Philosophy
Page: 5
4. PRODUCTS
Product
Philosophy
Swiss made in our own workshops
• Every single part that makes up our underwear is
finished at our very own production plant in Coldrerio,
Switzerland.
• 50 employees produce, in numerous complex steps,
the underwear that has attained world renown.
Production
Coldrerio
Knitting mill
Huttwil
HQ
Aarburg
Page: 6
The
Personalities
of
Zimmerli of
Switzerland
Page: 7
The
Personalities
of
Zimmerli of
Switzerland
Page: 8
Zimmerli‘s Icon Piece:
207 Richelieu
David Beckham in his
“Official Calendar 2009“
The
Personalities
of
Zimmerli of
Switzerland
Page: 9
Zimmerli Richelieu is the singlet of the heroes…
The
Personalities
of
Zimmerli of
Switzerland
Page: 10
Page: 11
Zimmerli is a select
brand at leading
luxury stores in the
finest addresses
worldwide.
It can be found at
over 650 selected
partners in over 50
countries. Paris
München
London Berlin
Zürich
Milano
Mannheim
Page: 12
Unique Brand Position At Neiman Marcus
Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment.
Meets the taste level of highly discerning customers who travel the world and expect the most
refined European products found at Harrods, Zermoli, Globus, to be present at Neiman
Marcus.
Narrow distribution of Zimmerli in the US distinguishes NM assortments from other more widely
distributed brands on your floor.
“Made in Switzerland” is a proud and vital core value of the Zimmerli brand—the only
underwear company still producing in Switzerland—a true commitment to creating handmade
luxury products.
Zimmerli offers excellent price-to-value with investment pieces of multi-function. Products can
be layered, worn as underwear, sensual sleepwear, or great RTW items. All with exquisite
comfort against skin for well being.
Zimmerli is “The Couture Underpinning”, uncompromised quality and style-to-be-seen. A
perfect paring with the finest RTW brands.
Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable.
Each rib structure has a unique look and feel, knitted on rare machines that Zimmerli owns.
Reorderable fashion basics are unique to Zimmerli. Offer your customers very special, highly
detailed and unusual NOS products, a profitable business with minimal markdowns
Zimmerli is “handmade”, uncommon, the best-of-the-best, a distinctive luxury
Page: 13
Zimmerli’s unique
style is achieved
through exquisite ribs.
These make Zimmerli
incomparable to other
brands on Neiman
Marcus selling floor.
Each rib structure has
a unique look and feel.
Exclusive ribs are
knitted on rare
machines, that only
Zimmerli owns.
Exclusive Ribs Our PRODUCTS
Product
Philosophy
Page: 14
100% long staple
Egyptian Mako
cotton
2x2 Rib
Opulent French
Stretch Calais Lace
Trim. Lacey,
sensual, extreme
comfort
Colors:
White
Black
Sizes:S-XL
Styles:
Spaghetti 211-2750
Cap Sleeve 211-2752
Hipster 211-2754
Ava - 2x2 Rib Fall 15
Assortment
Page: 15
Madison - 6X6 Rib
100% long staple
Egyptian Mako
cotton, fine twisted
yarn, mercerised
6X6 Rib
Rich Modern
Graphic Stretch
Lace Edge from
Switzerland
Colors:
White
Black
Sizes: S-L
Styles:
Spaghetti-282-2410
Long Sleeve-282-2413
Bikini-282-2414
Fall 15
Assortment
Page: 16
260 Maude Prive
100% long staple
Egyptian Mako cotton,
hierloom quality
French Stretch Calais
Lace Trim
Styles:
Spaghetti 260-2186
No Sleeve 260-2187
Hipster 260-2190
Sizes: S-XL
Basic Colors:
Blush
Ecru
Black
Fashion Color:
Dark Shadow
Maude Prive - Ajoure Fantasy Rib
Page: 17
Fall 15
Assortment
Fleur Magique – 2x2 rib
100% long staple
Egyptian Mako cotton
Exclusive Italian
directional embroidered
medallion
Colors:
White
Black
Styles:
Spaghetti 211-2725
No Sleeve Top 211-2726
Hipster 211-2729
Page: 18
Fall 15
Assortment
12.09.2014 19
Fall Fashion
Maude Prive in Dark Shadow
260-2186 Spaghetti Top
260-2187 No Sleeve Top
260-2190 Hipster
Audrey’s Day in Arctic ice
370-2830 Spaghetti Top
370-2834 Hipster
Audrey’s Day in Black
370-2831 Top
370-2834 Hipster
Juliette in Black with Ecru lace
370-2834 Spaghetti Top
370-2826 L/S Top
Gwyneth in Vanilla
718-2817 Spaghetti Top
718-2821 Rio Brief
Gwyneth in Artic Ice
718-2818 Top
718-2822 Low Hipster
Driving Growth in Fall 2015
• Distinctive Assortment
• Contest for All Sales Associates
• Zimmerli Reference / Brand Book for each door
On-going Sales Support
Beautiful Features and Selling points Emails to SA’s
Smart Phone & Social Content for use with Customers
Facebook / Social coordination to Promote Store Events
Department / Store Support
Gratis for Department SA’s & Personal Shoppers (new doors)
Training Seminars in-stores or on-line in all 10 doors
Customized Training handouts per NM Assortment
Page: 20
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