nestle & docomo ( presentation on a product and service brand which is popular in india)

SALU P KUMARB1163MBA B

ABOUT NESTLE Nestlé's relationship with India as The Nestlé

Anglo-Swiss Condensed Milk Company Ltd. Dates back to 1912.

Nestle India is a subsidiary of Nestle S.A. of Switzerland.

Ranked 78th as per economic times brand equity ranking (62 during last year)

Today,Nestle is the world's largest and most diversified food

company.

Nestle India is engaged in the manufacturing, marketing, exporting

and sales of food and beverages.

It has seven manufacturing facilities and exports its products to

Russia, Australia and Africa.

Nestle India had a annual sales of over 5000 crore last year and has

been enjoying a growth of around 20 percent in the last 2 years.

Values- security, maternity and affection, nature and nourishment,

family and tradition

PRODUCTS Nestle has 8000 diverse range of products which includes :

a) Milk Products

b) Nutrition Products

c) Beverages

d) Prepared Dishes

e) Chocolates and Confectionary

f) Bottled Water This makes Nestle the most diversified food product

company. Some famous brands include: Nescafe, Maggi, Milkybar,

Milo, Kit Kat, Bar-One, Milkmaid and Nestea,Nestlé Milk, Nestlé Slim Milk and Nestlé Fresh.

PRICE Nestle is targeting mainly the middle income

group And therefore prices of their products are

economical and affordable Usually price is made considering the competition

and the value consumer give for the product

PLACE Distribution network of nestle products are too

high Nestle products are easily available across the

length and breadth of India The products are available in all type of retail

stores in india From hyper markets to kirana stores

PROMOTION Uses wide promotion techniques Heavy television advertising is an important

promotion strategy used by nestle Uses the personal selling and public relation Promotion is also done through visual

merchandising

STP

SEGMENTATIONNestle has products for all segments. And segmentation differs based on each product.Usually segmentation is done on the basis of age TARGETINGNestle targets mainly the middle income group. POSITIONING "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to nigh

BRAND IDENTITY

PHYSIQUE Highly recognizable logo of birds nest

RELATIONSHIPRelated as a food partner. Nestle products are highly associated with Indian food habits

REFLECTIONStands for taste , health and purity

SELF IMAGENutrition and healthTrying to keep an honest image and as a trustable brand. Symbolizes maternity and affection

CULTUREImportant part of indian food habits and at the same time has an international image.A part of family and tradition

PERSONALITYCreative , healthy , innovative, honest and trustworthy , affectionate

BRAND LOYALTY Long standing familiarity with brands Like kit Kat , Nescafé Easy availability also added to the brand

loyalty One among the most popular brands in

India One among the daily used products in

india

SERVICES : TATA DOCOMO

Tata DoCoMo is from Tata Tele services LTD Tata DoCoMo marks a significant milestone in

Indian telecom land space First mobile service provider to have second pulse

tariff “ anywhere” in Japanese Expanded as do communications over the mobile

network Ranked 9th as per economic times brand equity

ranking

Pan India license as GSM operator Started in November 2008 with 18 circles With NTT DOCOMO Which is the worlds largest japan based telecom

company The first company to commence 3G services

besides BSNL

Had the largest number of demand of SIM Cards

allover the state where an customer statistics were

taken as 10persons / min.

Cheapest network cost ever.

Short time famous firm.

Cheapest VAS

TARGET GROUP

Adopting a multi segment approach Offering services of differentiated

products to their respective markets Home calling cards for getting

connected to other nations Cheap internet offers for youth Facilities for circle users

POSITIONING First in the market for pay per second First in the market for pay per site Schemes like listen to your songs when

dial others Positioned as “ value for money” brand

PRODUCTS AND SERVICES Internet services Voice solutions Data and networking solutions Business solutions Cloud services

PRICING Attractive pricing offers First in the market to offer pay per sec Which was later adopted by the

competitors

PROMOTION STRATEGIES High advertisement campaigns through Tvc Use of bill boards for promotion Use of social media for promotion Personalized and innovative advertisements

Ranbir Kapoor was the brand ambassador for Tata

Docomo

Ads was aired at the time of IPL to compete with

Vodafone

Do the new Campaign

Airport Wi-Fi entered into an exclusive partnership

with GMR Airports to offer WiFi services at Terminal 3

of the Indira Gandhi International

Airport in Delhi and the Rajiv Gandhi International

Airport in Hyderabad.

COMPETITORS Airtel Idea Aircel Bsnl vodafone

BRAND IDENTITY Brand slogan : Do the New; Because Life

changes in seconds High brand visibility Youthful brand and high youth appeal Catchy brand name and jingles.

BRAND PERSONALITY Youthful Innovative Dynamic Uniqueness friendly

THANK YOU ….