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© 2011 Net Media Planet
Affiliate Window
Introductory Meeting17th March 2011
© 2011 Net Media Planet
Agenda
Who we are and what we do
International Paid Search Opportunities
YouTube: Display meets Search
Drive Revenue through Mobile
1.
2.
3.
4.
4.5. Net Media Planet Publishing Sites
© 2011 Net Media Planet
Who we are
Luke Judge
Head of Business
Development
Andrew Turner
Business
Development
Executive
Tim Cook
Account Director
© 2011 Net Media Planet
Introducing Net Media Planet
6 years experience as a leading Paid Search Marketing affiliate and
agency
Services across paid search marketing, display and social media
advertising, and multichannel attribution
Provider of paid search marketing services to leading brands
globally
Award winning
We are a dedicated Paid Search Marketing specialists
© 2011 Net Media Planet
Net Media Planet advertising solutionWe manage campaigns across auction based ad markets to drive incremental
revenue for clients
Search Networks
Social Media
© 2011 Net Media Planet
Net Media Planet advertising solutionWe manage campaigns across auction based ad markets to drive incremental
revenue for clients
Mobile SearchDisplay Advertising
Re-targeted Display
advertising
Brand protection and
competitor insight
Call tracking with sale
capture and attribution
Beyond 1st Click
© 2011 Net Media Planet
A selection of our clientsWe have a wide portfolio of clients ranging across multiple industries
© 2011 Net Media Planet
Combining great technology with best peopleOur search methodology is iterative, combining great technology
with best people to deliver optimal paid search performance
8
People Technology
Research
Optimise
TestAnalyse
People:
A diverse team of people, unified by our attitude
A culture of excellence
Always striving to achieve results over and above client expectations
We can put you in touch with some of our clients so you can hear it for yourself
Technology:
Transparency and visibility of your campaign performance
Maximises ROI from multi-channel marketing
Enables PPC ROI improvement
Increases time spent on optimisation & insight to grow revenue
© 2011 Net Media Planet
What Our Clients Say
© 2011 Net Media Planet
© 2011 Net Media Planet
What Our Clients Say
“Net Media Planet stood out from the crowd in terms of talking our retail language and being energized by the exciting opportunity ahead; to establish our strong high street brand quickly, and firmly, into the online arena.”
Matt Walburn, Marketing Director at The Perfume Shop
"We have worked closely with Net Media Planet since 2005. Their focus on driving sales has helped us achieve and exceed our online targets across the UK and Europe. Net Media Planet are knowledgeable, committed, resourceful, innovative and results driven. Their extensive knowledge of the major search engines including Google, Yahoo! and MSN makes them outstanding at Search Marketing. We look forward to a continued successful partnered future." Julie Adams, Online Marketing Manager at P&O Ferries
“Net Media Planet’s attention to detail and bespoke strategy for specific campaigns are the driving force behind their success in achieving targets and exceeding expectations.”Barry Klipp, Market Development Manager UK & Ireland at Singapore Airlines
© 2011 Net Media Planet
Innovation in
search
2.
© 2011 Net Media Planet
International Paid Search opportunities
2.
© 2011 Net Media Planet
International Paid Search Expand reach and drive incremental revenue for your client’s campaign
through targeting international territories
Using our advanced methodology and technology we are able to target and
optimise campaigns in over 40 different languages across over 200 countries.
© 2011 Net Media Planet
Key Benefits
Improve reach and incremental revenue for the programme
Retain custom and maximise their lifetime value
Improve brand awareness and saliency
International paid search offers the opportunity to expand the reach of your
programme into new markets to gain more sales
© 2011 Net Media Planet
Characteristics of International Opportunities
International delivery?
Brand awareness in international markets?
Ex-pat communities?
Local need?
Merchant website in multiple languages?
Merchant website in local currencies?
Ability to track international sales activity?
The potential of expanding PPC to an international audience is dependent of
the merchants ability to meet several requirements:
© 2011 Net Media Planet
Information Required
Conversion rate - %
Average order value
Cost per acquisition
Territories of interest
Ex-Pat, Native, Both?
Provide Net Media Planet with the following details for analysis
© 2011 Net Media Planet
Research ToolsIf you have a client that demonstrates the characteristics of an international
opportunity, get in touch with Net Media Planet
Net Media Planet Mercury technology platform
Google Ad Preview Tool
Google Ad Insight Tool
HitWise Research tools
All used to locate a
new profitable
territory in which to
run paid search
Proposal
© 2011 Net Media Planet
YouTube: Display meets Search
3.
© 2011 Net Media Planet
Driving incremental
revenue through display
© 2011 Net Media Planet
Why YouTube?
As the largest video sharing network in the world, YouTube offers the
advertiser the ability to target relevant audiences on the broadest scale.
Exceeds 2 billion views a day
36 hours of video uploaded every minute
Average person spends 15 minutes a day on YouTube
94 of Advertising Age’s 100 top advertisers have run campaigns on
YouTube and the Google Display Network
Benefits to your merchants
Increased brand awareness through targeted user engagement
Incremental sales and revenue
© 2011 Net Media Planet
Granular Targeting Options
Audience: Gender, Age, Interests
Video: Categories, Related Keywords, Individual Basis
Re-targeting: Campaigns can be built around re-targeting potential
customers with an existing interest in the brand.
Using our advanced search marketing methodology and technology we target
content in line with the specific customer profile to ensure high relevance
© 2011 Net Media Planet
Sophisticated video media targeting - travel
© 2011 Net Media Planet
Media plans tailored to
audience viewing habits
Sophisticated video media targeting - retail
© 2011 Net Media Planet
Why YouTube?
© 2011 Net Media Planet
How does YouTube perform?
An example of YouTube performance:
YouTube is a strong channel in driving brand or product awareness and sales,
especially when reported on a view through basis
CTR 0.14%
Conversions 31
Last Click CR% 2.09%
View-through Conv. 157
View-Through CR% 10.6%
Improving performance:
Bold creative with strong messaging
High relevance to the video content
Time limited promotional offers, free trials, product discounts
Simple conversion / sign up process (deep linking, LPO)
© 2011 Net Media Planet
Requirements for running YouTube
Media Spend budget - first trial budget (£2000)
Agree a remuneration structure (last click, view through)
Provide a range of striking 480x70 banners with strong marketing
messages to test for best converting
Customer demographic profile (ie interests, age etc)
Implementation of Google tracking script in order to retarget and
optimise across YouTube categories
We will require support from your merchants to make a YouTube campaign
successful
© 2011 Net Media Planet
Drive Revenue
from mobile
4.
© 2011 Net Media Planet
“Mobile search
advertising spend
will rise from £10M
in 2010 to £500M
by 2015.”Source: Mobilesquared
© 2011 Net Media Planet
170% growth in revenue from mobile paid
search marketingS
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Conversions Expon. (Conversions)
Source: Net Media Planet (Retail)
Trend Line
Indexed
100%
© 2011 Net Media Planet
Simplicity of mobile commerce
© 2011 Net Media Planet
Taking Paid Search to the mobile userUse mobile paid search advertising to engage with on-the-move search users
© 2011 Net Media Planet
Advanced use of Mobile paid search marketingUse ad-extensions on the mobile platform for increased user engagement, in
combination with mobile specific landing pages to increase conversions.
© 2011 Net Media Planet
Review your mobile approach - traffic/sales by
channels
Create the right mobile commerce infrastructure
Trial click to call technology
Expand into mobile paid search
Consider ...
© 2011 Net Media Planet
Publishing Websites
5.
© 2011 Net Media Planet
4.www.pcsite.co.uk
“An easy to use laptop, desktop, tablet and software
review site for over 20 top brands”
© 2011 Net Media Planet
© 2011 Net Media Planet
© 2011 Net Media Planet
© 2011 Net Media Planet
www.coffeemachinesreviews.co.uk
“A comprehensive and easy-to-use coffee machine
comparison site”
© 2011 Net Media Planet
© 2011 Net Media Planet
© 2011 Net Media Planet
© 2011 Net Media Planet
Why work with us?
6 years of expertise in understanding
consumer buying behaviour in retail and
travel
Thought leaders in the world of search
Specific methodology and technology
Passionate about creating results
We believe that we are a strong paid search partner for your programmes and
would be able to bring significant incremental value
Committed to
driving
incremental
revenue
© 2011 Net Media Planet
Thank youDo you have any questions?
Luke Judge
Head of Business Development International
E. luke@netmediaplanet.com
T. +44 (0) 203 008 4967
www.netmediaplanet.com
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