netadge 20150706

THE MOBILE FIRST DSP

May 2015

2

AGENDA

‣ Introductions

‣ The Big Bang– Mobile Rising

‣ The netADge adVANtage

‣ Demo and Q&A

‣ Next Steps

3

THE BIG BANGMOBILE RISING

4

ANYTIME, ANYWHERE, ANYPLACE, ALWAYS ON

SPENDING TIME WITH FAMILY

22%

LYING IN BED

67%

IN THE BATHROOM

19%

WAITING FOR SOMETHING

47%

WHILE SHOPPING

15%

WHILE WATCHING TV

39%

AT SOCIAL GATHERINGS

15%

WHILE COMMUTING

25%

5

MOBILE TOUCHES EVERY POINT OF PURCHASE CYCLE

INFLUENCED YOU TO BUY

VIA YOUR MOBILE

14%

INFLUENCED YOUR

IN-STORE PURCHASE

11%

CAUSED YOU TO

RECONSIDER

A PRODUCT

13%

HELPED YOU FIND SOMETHI

NG NEARBY

26%

PROVIDED YOU WITH

A BETTER OPTION

23%

INTRODUCED YOU TO SOMETHIN

G NEW

42%

6

MOBILE OFTEN OUT-PERFORMS PC ADS

Average CTR,

Finance

Industry

Mobile Ads

39

%

Non-Mobile Ads

9%

7

MARKETPLACE IS CONSOLIDATING

8

IN-APP ADS TO SURPASS PC DISPLAY ADS BY 2017Online Advertising and Mobile App Revenue in Key Countries:* 2013

to 2017

Source: App Annie

* Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, United Kingdom, & United States

** Other PC Advertising includes online rich media, video, and classified advertising

Source: IDC

IND

EX

ED

RE

VE

NU

E

PC Online Display

Advertising

Mobile Display

Advertising

Mobile In-App

Advertising

50

25

0

2013 2017

1.3x 3.7x 3.8x

2013 2017 2013 2017

9

MOBILE MESSAGING IS THE NEW SOCIAL MEDIA

* Messaging apps: WhatsApp, Messenger, LINE, WeChat, Social apps: Facebook, Twitter,

Linkedin, Instagram

2,500

2,000

1,500

1,00

500

0

MIL

LIO

NS

OF

US

ER

S

4Q11 4Q12 4Q13 4Q14

Big 4 Messaging Apps Big 4 Social NetworksMessaging Apps Are on

the Brink of Overtaking

Social Networks in User

Numbers*

BI Intelligence

10

US MOBILE AD SPEND SPANS ALL VERTICALS

$370 $770

$4 090

$2 200

$1 850

$1 680

$1 260

$1 250

$1 140

$1 540 $370: Health & Pharmaceuticals

$770: Other

$4,090: Retail

$2,200: Finance

$1,850: Automotive

$1,680: Telecom

$1,260: CPG

$1,250: Travel

$1,140: Technology

$1,540: Media & Entertainment

$ MILLIONS

TOTAL: $17.73 BILLION

11

MOBILE AND VIDEO DRIVE RTB GROWTH

$2,9 $3,8$4,9

$6,5 $7,1 $7,5$0,1

$0,5$1,4

$2,9

$4,9

$6,8

$0,1

$0,5

$1,1

$2,0

$3,1

$3,9

$0,0

$2,0

$4,0

$6,0

$8,0

$10,0

$12,0

$14,0

$16,0

$18,0

$20,0

2013 2014E 2015E 2016E 2017E 2018E

Desktop Display Mobile VideoForecast: Real-Time Bidding Digital Ad Sales (U.S.)

Note: Includes directly and indirectly sold ad inventory

Source: BI Intelligence Estimates, IDC

BI Intelligence

12

WHY BUYERS LOVE MOBILE RTB

Lower CPMs Speed Targeting

EFFICIENCY

13

TRENDS AND OBSERVATIONS‣ Mobile advertising doubled its share of spend in last 12

months

‣ Better tracking and increases in rich media/native/in-stream advertising, private marketplace/direct deals and cross-device tracking are driving growth

‣ RTB and better performance metrics also driving growth.

‣ Mobile-first native formats are more engaging and perform better than banners across all audiences

‣ Mobile now considered a layer across all channels rather than a channel

‣ Time to give mobile more focus is NOW

14

THE NETADGE ADVANTAGE ?We’ve thought of eVERything.

15

BACKGROUND‣ Mobile technology company founded in 2003

‣ Largest and fastest growing mobile DSP in France

‣ Over 100 billion impressions per month,

‣ Data Centers in Europe and America.

‣ Scalable, SAS platform with open APIs

‣ Open RTB, M-RAID and VASt compliant

‣ Leader in geo fencing and weather personalization

‣ Simple fee structure

‣ Opening NYC office in Q1 2015

16

THE MOBILE DSP THAT’S ALSO A DMP‣ Manage, host and analyze

campaign data

‣ Open APIs allow easy extraction, ingestion and management of 1st party data, 3rd party data and list management

‣ Create your own targeting segments

‣ Model and target look-a-likes

17

TARGETING & RETARGETING MADE EASY

Create as many segments as necessary for targeting and/or retargeting using first party data:

‣ Either extracted IDs from previous campaigns (viewers, clickers or event clickers and whatever tagged events are requested)

‣ Or IDs ingested from advertiser’s own CRM

18

RIGHT TIME, RIGHT PLACE, RIGHT MESSAGE

In addition to content, device, user, language, location, OS and other established criteria, netADge provides over 40 filters, including day-part, geo-fencing and weather targeting*.

*

19

AGNOSTIC CONVERSION TRACKING‣ Supports all 3rd party trackers and

macros available on the market, either through certified integrated processes or open APIs

‣ ROI tracking and redirect ad serving, either through the 3rd

parties enablers certified integrated process or using neADge’s open S2S easy connect interface

20

FLEXIBLE APPROACH TO AD AND CONTENT DELIVERY‣ Customers control the operation of the algorithm according

to their priorities: time, frequency capping , volume and / or KPI

‣ Serves all certified mobile ad creative units and calls-to-action:

• Banners

• VAST Video

• Private Marketplace

• Rich Media (3rd party certified)

• HTML-5

• Native

• Click to Call

• Drive to Store

• App Install

21

ROBUST REPORTING AND OPTIMIZATION‣ Machine learning drives efficient optimization of audience,

creative messaging and pacing across CPMs, CPCs, CPIs and CPAs for campaign duration

‣ Forecasting, inventory avails, post campaign analytics and other advanced features are supported either directly or via partnership

‣ Granular dashboard tracks everything

22

UNSURPASSED GLOBAL REACH

Billions of IMPYear

1000+

Numberof Countries

120+

23

UNRIVALED EXPERIENCEWORLD WIDE

Campaigns

5000+

Customers

300+

24

+

PREMIUM AUDIENCE AND INVENTORY PARTNERS

25

THE NETADGE ADVANTAGEAUDIENCE • Apps 1st

• Global inventory and large volume

TRACKING • Manufacturers ID’s management

• Compatibility and certification on multiple trackers

SEGMENTATION • Demo

• Behavioral

• Interest

• Mobile/tablets and Apps vs. sites

• Mobile OS’s

• Geo-fencing (Lat/Long) = Place

• Environmental

• Advanced Day parting = Moment

PERFORMANCE • Budget pacing

• Frequency capping

DATA • 1st party data injection, extraction and management easy

• 3rd party data open, Click on (TV synch), TvTY and Exelate coming Q1

RETARGETING • Manufacturers ID’s recognition and management

• List and segment creation

OPTIMIZATION

ALGORITHM

• Suitable for “mobile first” variables

FORMATS • Mobile sizes including banners, interstitials, “click to frame”, rich media (HTML5

MRAID) , native ads and videos (VAST)

• 3rd party CMS certification like Celtra

REPORTING AND

STATISTICS

• Real time reporting

• Statistics dashboards for optimization

• Predictive data

THANK YOU AND NEXT STEPS

CONTACT:

christophe.sauvan@netadge.com

netadge 2015