neurath and aicher case studies
Post on 13-Jun-2015
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Otto Neurath & Pictorial Statistics
Otto Neurath & Pictorial StatisticsMuseum of Society and Economy, Vienna
Otto Neurath & Pictorial StatisticsMuseum of Society and Economy, Vienna“To remember simplified pictures is better than to forget accurate figures.”
Otl Aicher& 1972 Olympics
Otl Aicher& 1972 Olympics“34 different languages are spoken in Europe alone… in the interest of international visitors not to limit itself to verbal information, but rather to take advantage of the possibility of generally intelligible pictorial symbols.”
Günther Behnisch
Earlier pictorial symbols
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1972 Olympics visual language
1974 US Dept of Transportation pictograms
American Institute of Graphic Arts & Cook and Shanosky Associates
In a norms catalog developed for thevisual image, all those things weredepicted which the OC planned to use,produce and sell in standard forms
Representations of the spiral and theOlympic rings, separate and as anintegrated design
Univers 55, the standard face type usedby the OC: individual letters andarrangement on the printed page.
274
The formats of pictures and paper sheetswere also described in the norms catalog,along with "Waldi" and the official colorscharacterizing the visual appearance asdetermined by the OC.
275
Design systems
Technical bulletins were prepared for eachof the twenty-one sports disciplines inwhich contests were held in Munich andKiel. In addition to the competition rulesand the exact time schedule, the agenciesof the IOC, the OC and the internationalspecial associat ions were listed.
282
Numerous brochures and charts wereproduced for the information of Olympiccontestants, journalists, judges andcontest aides, doctors and medicalpersonnel, security guards, short-termpersonnel and the public.
284
Posters were designed and produced foreach sports discipline in which contestswere held at the Games of the XXthOlympiad. An additional special posterwas printed only for the track and fieldevents.
CanoeingHandballEquestrian Events
CyclingHockeyShooting
AthleticsFencingJudoArchery
RowingFootballWrestlingVolleyball
BasketballGymnasticsSwimmingYachting
BoxingWeight liftingModern PentathlonAthletics
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Sports posters were part of the decorationof the Olympic cities and sports sites.They were mounted on specially designedportable walls.
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