new heights brewing company

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New Heights Brewing Company is a modern, Los angeles based brewing company aiming to provide rich and flavorful brews for the men of today.

TRANSCRIPT

New Heights Brewing Company Brand Style Guide

Mission StatementNew Heights Brewing Company is a modern, Los angeles based

brewing company aiming to provide rich and flavorful brews for the

men of today. With flavors like Raspberry Wheat ™ we affirm that men

can enjoy other flavors in their beer along with hops and barley. We

have taken a traditional favorite and put our own twist to it. With that

said, put down your axe, take your hard hat off, sit back and enjoy an

ice-cold New Heights brew.

Christian Alvarado | Applied Branding | 3

2012 New Heights Brewing Company Design ElementsLogo & Bottle Label

Christian Alvarado | Applied Branding | 5

Typefaces

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Sreda

Geared Slab

BlanchCaps Inline

Silverfake

Stationary

Christian Alvarado | Applied Branding | 7

Stationary • Letterhead/ Buck slip

Christian Alvarado | Applied Branding | 9

Stationary• Envelope/Business card

Brewery

Christian Alvarado | Applied Branding | 11

Brewery • Outside

Christian Alvarado | Applied Branding | 13

Brewery• Inside

Merchandising

Christian Alvarado | Applied Branding | 15

Merchandise • Keychain/Football/Notepad

Christian Alvarado | Applied Branding | 17

Merchandise• Apparel

Merchandise • iPhone Case/ Coasters

Christian Alvarado | Applied Branding | 19

Merchandise• BottleMerchandise• BottleMerchandise• BottleMerchandise• Bottle

Advertising

Christian Alvarado | Applied Branding | 21

Advertising • Full-page Ad

Christian Alvarado | Applied Branding | 23

Advertising• Outdoor

Company Vehicles

Christian Alvarado | Applied Branding | 25

Company Vehicles • Semi-Truck

Christian Alvarado | Applied Branding | 27

Company Vehicles• Promotional Team Vehicle

Copyright ©2012 New Heights Brewing Company. All rights reserved. The New Heights Seal logo and the New Heights Beer Labels are the registered trademarks of the New Heights Brewing Company.New Heights™ does not permit anyone outside of the company to make trademark use of its trademarks and logos.

New Heights™ does not object to your making descriptive, non-trademark use of its name (but not logos), provided that the use is not likely to cause confusion, mistake, deception, or create the false impression that you or any other non-New Heights™ entity or its product is affiliated with, connected to, associated with, approved by, or sponsored by the company.

Use of New Heights™ trademarks must comply with the terms of use and copyrights and trademarks usage described herein and in the New Heights Logo and Graphic Usage Guidelines. To request a copy of the guidelines, email legal-info@NewHeights.com

Concept & Design by Christian Alvarado

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