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Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 1
John PotterSVP, Professional DevelopmentRadio Advertising Bureau
Mel TaylorChief Marketing Officer & Digital StrategyMel Taylor Media
New Ideas!Digital Idea Swap ‐ How to Deliver Web Stuff Your
Client Really Wants
• Radio and TV personality
• Clear Channel Interactive
• Calkins Newspapers
• Fox TV, Philadelphia
• Mel Taylor Media
• BrigantineNOW.com
• Get Smart Digital
About Your Presenter…
Mel Taylor
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 2
Digital CNA
MelTaylorMedia.com 267-625-5313
Find out what client wantsGive client what they wantCheap & easy
Challenge
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 3
Operating Blind?
Know how clientsare spending budgets?
Ask Client About Ad Spend
Answers may surprise you
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 4
If you don’t offer Digital
Someone else will
What % of buy web
Plan of client
Email, Social Media
Uncover Key Info
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 5
Client Questions
Marketing allocation
Digital allocation
Digital consideration
Who’s pitching you ?
NEW LOCAL Competitors
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 6
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 7
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 8
• Website• Domain name• Hosting & Email
FREE Plan 1st year
Google Did What ?
• Grow advertiser list
• Website as loss leader
• Events: sales/marketing expense
• Local one-stop-shop
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 9
Web Marketing 101For Local Business
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 10
CMSEZ to UseAll DepartmentsQuick to deploy
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 11
Free & Easy installThemes Functionality- Plug ins Auto UpdatesSEO friendly Mobile Responsive
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 12
Who Can Use?
• Sales Reps & Managers
• Marketing & Promotion
• Programming
• Internal (training, orientation )
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 13
Why Use• No Adjust Client or Radio Site
• SEO. No Clutter. Easy Domain
• Database. Brand & Message
• Client impressed
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 14
Landing PagePromo & ContestBusiness WebsiteEmail Capture / DatabaseDownload Coupon
Sales Landing PageSearch OptimizedNon-Radio AdvertisersRep page ( Linked-in )Success Stories
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 15
Digital Services
1. Web Presence2. Get found in Search3. Customer Database
Web Presence
1. Website2. Facebook, Twitter3. Directory
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 16
Web Presence
Website
Email Services
• Aweber• Mail Chimp• Constant Contact
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 17
Radio CONTESTWebsite
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 18
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 19
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 20
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 21
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 22
Domain Name
Keywords in Domain NameBetter SEOEasy to RememberAway from Clutter
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 23
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 24
• Contest / promo page
• Online media kit / Success Stories
• Client websites
• Internal training websites
• Hyper-local news site
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 25
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 26
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 27
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 28
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 29
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 30
Free WordPress Training Videos
MelTaylorMedia.com
MelTaylorMedia.com 267-625-5313
Mel@MelTaylorMedia.com
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 31
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 32
Thank you!
John Potterjpotter@rab.com
800-232-3131
RAB Member Responsemember_response@rab.com
800-232-3131
Mel TaylorMel@MelTaylorMedia.com
267-625-5313
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