new indian symbol
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8/9/2019 New Indian Symbol
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WELCOMING THE
NEW IDENTITY!!!
INDIAN RUPEE GETS ITS SYMBOL
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THE NEW INDIAN SYMBOL
A Presentation by:
AAKRITI BATRA
ANU KHATRI
ANURADHA SINGH
APOORVA SHARMA
GAGANDEEP KAUR
GULJIT KAUR
GURLEEN HORA
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The new symbol, designed by Bombay IIT post-
graduate D. Udaya Kumar, was approved by
the cabinet today reflecting that the Indian
currency, backed by an over-trillion dollar
economy, was finally making its presence felt
on the international scene.
-TOI
15th July 2010
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Why is a Symbol required?
'The flag, the currency symbol, thenational bird, the national animal,the national anthem are whatidentifies us.
We are branding ourselves all thetime. We always try to improve ourBrand.
'It is heartening that the country isnow come of age as a strong playerin the world economy and the
symbol signals her arrival.
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BBC News:India seeks rupee status symbol
³It has billionaires and big ambitions. Now India wants something that noglobal economic powerhouse should be
without: an international symbol for itscurrency.´
³The hope is that the rupee sign will
become as ubiquitous as the US dollar ($), or that instant emblem of thedigital age, the @ symbol.´
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The ´Rupeeµ Symbol
The new symbol, which is a blend of the
Devanigiri Ra' and roman R.
designed by Bombay IIT post-graduate Mr
D. Udaya Kumar.
'It denotes the robustness of the Indianeconomy,' Information and Broadcasting
Minister Ambika Soni said while
announcing the cabinet decision.
The FM, Mr. Pranab Mukherjee said in astatement that India's currency will now
have a distinct identity that will be
internationally recognised at par with
other international currencies like dollar,
pound and yen.
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D Udaya Kumar: The man who design the rupee symbol -16 Jul 2010, 0426 hrs IST, ET Bureau
Name: Dharmalingam Udaya Kumar
D.O.B: 10th October, 1978 in Chennai
Educational Qualifications:
Studied architecture at Anna University ,Chennai.
Masters in architecture from IIT, Mumbai.
Spent five years at the IIT Mumbai campus
earning a PhD in industrial design, where he
worked on the evolution of the Tamil script, which
dates back to 2nd century AD. the first doctorate
to be awarded in the discipline in India.
Job Profile: Has just started his new job as assistant
professor in the department of design at the Indian
Institute of Technology in Guwahati.
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rediff.com NEWS:
Kumar said: "My design isbased on the Tricolour, with
two lines at the top andwhite space in between. I
wanted the symbol for theRupee to represent the
Indian flag. It is a perfectblend of Indian and Roman
letters: a capital'R', andDevanagari 'ra', which
represent rupiya, to appealto international and Indian
audiences."
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C ompetitors:
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Effect of the new SYMBOL on Indian E C ONOMY
In keeping with India's growing economic might and its status asmajor investment destination, the hitherto humble rupee is all
set to get a distinct identity in the form of new symbol.
Rupee has now ascended to the elite cluband it now rubs shoulders with the majorglobal currencies like the dollar, euro,pound and the yen.
It has now become the 5th currency in theworld to have an international symbol.
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Its a big statement on the Indian currency. It
would distinguish the rupee from those
countries whose currency are also designated
as rupee or rupiah, such as Pakistan, Nepal, SriLanka and Indonesia, I&B minister Ambika
Soni said after the cabinet meeting.
The symbol she added ,wouldreflect the strength and
robustness of Indian economy
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Benefits o f theSymb ol
Raises Indias economic profile.
Reflects and captures the I ndian ethos and
culture. Establishes a brand for India.
Indian rupee is nowhere as converti ble
Unique , distinct and identifiable symbol .
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F uture Developments:On Keyboard For being internationally recognised and easily printed on
electronic and print media, the new symbol has to be accepted by the international unicode consortium's unicode technicalcommittee that is responsible for the development andmaintenance of the Unicode Standard.
In fact, the new symbol had been designed keeping in mindthe ease with which it can be incorporated into the existing
software systems.
'The symbol will be included in the 'unicode standard' for representation and processing of text, written in major scriptsof the world to ensure that the Rupee symbol is easilydisplayed or printed in the electronic and print media as all thesoftware companies provide support for this standard,' said thestatement.
As part of the strategy on incorporating the new rupee with themainstream, the government said the national association of software companies, Nasscom, will approach IT firms toembed the symbol in their operative software, as a new
programme or as an update.
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Action Plan
"It will take at least 18 months for encoding in Unicode thesymbol for the Indian rupee that was approved by the Indiancabinet on Thursday. But it may be over two years before therupee symbol starts showing on computers and mobile phones,analysts said.
Many vendors are also undecided whether they will offer the newsymbol on keyboards and keypads, or as additions in software tothe character set supported by their devices.
Nokia, for example, welcomed the move by the Indiangovernment to have a symbol for the rupee. But a companyspokeswoman said it's too early to comment on how the symbolwill be implemented, whether on the phone keypad or on thecharacter list."
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SUMMARY:
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