new jersey state library

New Jersey State Library

Public Relations & Your Library

Agenda

Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries

Meet the NJSL Marketing Team

Director of Marketing & PR:Tiffany McClary Phone:609-278-2640 x122 Email:tmcclary@njstatelib.org

PR & Media Contact:Gary Cooper Phone:609-278-2640 x108 Email:gcooper@njstatelib.org

Graphic Design & Comm Specialist:Anthony Schiavino Phone:609-278-2640 x 132Email:aschiavino@njstatelib.org

Why PR?

Advocacy

Change perceptions

Add value to your community

Build relationships

Promote your events and services

Achieve your goals

Key Components of PR

Media Relations

Promotion

Events

Social Media

Strategic Partnerships

Issues Management and Crisis Communications

PR Activities

Press releases

Letters to the Editor and Op Eds

Media pitches and interviews

Email Campaigns

Direct Mail

Blogs

Social Media

Events

+Tips…

Create a plan

Coordinate your efforts

Use all channels…especially your website

Get to know your local press

Collaborate with local groups and organizations

Content is king

Consistent messages

Drive conversation before and after events

Take advantage of social media

Focus on one thing and do it well

Hire an intern

Resources for Public Librarieswww.marketing.njstatelib.org

NJSL Direct Newsletter

Marketing Trends Blog

Campaign Websites

PR Templates

Marketing Collateral Library

Webinars & Podcasts

Connect with us!

Please reach out with any questions, concerns or suggestions:

NJSL Marketing Website: www.marketing.njstatelib.org

NJSL Marketing Email: marketing@njstatelib.org

Follow us on Twitter! Find us on Facebook!

Thank You!!!