new marketing summit: seo 101: learn search engine optimization basics to get found online in search...

SEO 101: Search Engine Optimization

Brian HalliganCEO & Co-FounderHubSpot

Download these slides:www.SlideShare.net/HubSpot

Agenda• Organic Search Strategy

• On Page SEO Tips

• Off Page SEO Tips

• Measuring Results

Organic vs. Paid Search• Organic Search is Best

• Free• More traffic• Smarter people• Longer lasting

Organic Results75% Clicks

(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

Organic Search

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multi-sensor enrollment enterprise biometrics

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Organic Search

(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

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(visitors)

Organic Search

(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

(content)

(keywords & seo)multi-sensor enrollment, digital persona

(visitors)

Organic Search

(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

(content)

(keywords & seo)multi-sensor enrollment, digital persona

(visitors)

Organic Search

(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

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Organic Search

multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona

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(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

(content)

website

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Organic Search

multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona

multi-sensor enrollment, digital persona

(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

(content)

website

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website

<a href=“http://www.x.com>multi-sensor </a>

<a href=“http://www.x.com>digital persona </a>

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Organic Search

multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital persona

(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

(content)

website

website

websitewebsite

website

<a href=“http://www.x.com>multi-sensor </a>

<a href=“http://www.x.com>digital persona </a>

<a href=“http://www.x.com>digital enrollment </a>

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multi-sensor enrollment, digital persona(keywords & seo)

Organic Search

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(database of intentions)triad biometrics

authentication software

multi-sensor enrollment enterprise biometrics

(content)

website

website

websitewebsite

website

<a href=“http://www.x.com>multi-sensor </a>

<a href=“http://www.x.com>digital persona </a>

<a href=“http://www.x.com>digital enrollment </a>

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multi-sensor enrollment, digital persona(keywords & seo)

Organic Search

Organic Search: Publisher/Marketer

Organic Search: Are You Worthy?

On Page SEO: Picking Keywords• Search Volume • Relevance • Difficulty or Competition

On-Page SEO: “Visible” Tips

On-Page SEO: Invisible

Off-Page SEO = 75%• Recommendations from friends

1. “I know Brian Halligan”

2. “Brian Halligan is a marketing expert”

3. Seth Godin: “Brian is a marketing expert”

• Links are online recommendations1. A link: www.HubSpot.com

2. A link with anchor text: Internet Marketing

3. Link from a trusted website

Off Page SEO: Tips• Remarkable Content

• Blogs• Tools• Videos, photos, etc

• Social Mediasphere• Blogosphere• Directories• Partners• Press Releases• Answers, Forums, etc

Measurement

Measurement: Links

Measurement: Rank (vs. Competition)

Measrue: Traffic, Leads, Customers

Thank You!

Download these slides:www.SlideShare.net/HubSpotGrader your website:www.websitegrader.com

Brian HalliganCEO & Co-Founder, HubSpotTwitter.com/Bhalliganhttp://Blog.HubSpot.com