new media made cheap and easy

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new media made cheap and easy

April 2007

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

cheap... and easy

…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.www.cluetrain.org

non-profits

non-profits

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facing redundancy

Paul Caplan journalist photographer teacher …consultant & blogger

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

three stories from three ages

a NASA weather map lunch with a VC a poem

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

ladies and gentlemen

welcome to the Live Web

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

are you sitting comfortably?..

the Live Web as a cultural practice A-Z

technology the thing that makes the stories work

using the Live Web a Live Web idea

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

but when all’s said and done

fundraising campaigning communication

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

storytime

a-z of the live web active audience blogosphere conversation delivery engage fud culture

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

storytime

good enough hypermedia i with a small I just in time keywords linking mobile

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

storytime

network effect open source personal q&a read/write social transparent technology

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

storytime

understand voice wiki effect xml you zen

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you’d better start swimming or you’ll sink like a stone, for…

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

the times they are

a changin’

web it is

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

the key drivers

the 3 P’s passion personality purpose

conversation

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conversations… it’s up to you

blogospherewww.wordpress.com

wikispacewww.wikidot.com

podcastswww.ourmedia.org

photos & videowww.flickr.comwww.youtube.com

tagswww.blogpulse.com

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

in the commercial world

campaigns Howard Dean and a vision

Fundraising the Savoy Tailor

communications Google and Microsoft

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

in the real world

campaigns Greenpeace and blogs plural

fundraising chez pim and the power of crowds

communications Nick and duck and cover

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

but…

…what about the boss?

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

sticks…

You’ll always find me in the kitchen at parties the conversation continues new relationships start new memes fly talked about and talked with

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

… and carrots

relationships ‘brand advocates’ insight and intelligence just in time cost

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

all change

from websites… to streams from content… to stories from audiences… to partners from niches… to people from pr… to content relationships from marketing… to conversations and... from reaching… to joining your market

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

enough of me

mission possible create a read/write idea create read/write content … content relationships

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

the read/write bit

comments on the new blogs questions … and if not answers maybe some

more questions